Smart mazano anoita kuti zvive nyore uye zvinonakidza kuti vatengi vashandise marashi
Ndakabvunzurudza Dwayne Chambers, Chief Marketing Officer paKrispy Kreme kuti adzidze zvakawanda pamusoro peDynamic Strategies muHuman Social, Local and Mobile apps (SoLoMo).
Iwe unoyera sei kudzoka pane utsvaga (ROI) mu digital, apps uye zvekugarisana?
Dwayne akati "Chigadzirwa chacho chakavakwa neshoko remuromo (WOM) uye isu hatina kumbova hurukuro pamasvikiro evanhu. Nhasi dhigirii ndiyo WOM yezvizvarwa zvakawanda, uye izvi ndizvo zvakaita vanhu vachitaura pamusoro pedu.
Chinhu chipi nechipi chavanoita ne digital chinopindura mubvunzo wekuti "tinosangana sei nevatengi vedu sechinhu".
Kunyatsotarisira - avo ndivo vatengi vanova vhangeri vevhangeri , uye iyo inofananidzwa nevatengi vanoda. Dwayne haabvumi kuti chinhu chipi nechipi chinokosha chinogona kugara chichienzaniswa uye chinoratidza kuti chinetso chikuru kukuyera "chido."
Dwayne akafananidza zvikuru "Ndiudzei kuti mudzimai wenyu anokuda sei, pakupedzisira, pane imwe nhanho yehutano mune iyi. WOMVanhu veZvamwe kwatiri haisi kungoona kuwanda kwekuitika kweKrispyKremeLove 'pa Twitter." Dwayne aive nenzira yakanaka yekuyera kuda: apo vatengi vakawanda vanotora bhokisi reKrispy Kreme pamotokari thru, vanopinda mubhokisi ndokutora mumwe wavo!
Unosvika sei kuChikonzero?
Dwayne nguva dzose anofarira mu 'Sei' ... nei Nei zvatinodanidza Kukurudzira mutsika yevatengi. Saka unoenda sei kune 'Sei' paKrispy Kreme?
"Pane imwe nzira yekuongorora.Kana iwe ukaita tsvakurudzo uye ukakumbira vatengi nezvekodzero yavo yeKrispy Kreme, vachataura pamusoro pezvinhu zvakadai semutengo, utsanana, nezvimwewo zvakadaro, kana iwe ukaongorora zvakadzama sekubatsirwa kupi kubva pane izvi, iwe unganzwa kuti iyi ndiyo nzvimbo yandinogona kuunza mhuri yangu.
Ipapo tinokubvunza kuti chii chaunobatsirwa nekuunza mhuri?
Tinogona kuwana chikonzero chaicho: 'Nokuti ndinonzwa seBaba vari nani.' "Izvi ndizvo zvinoita kuti zvinakidze sezvo vashandi vakawanda vasingambofungi pamusoro pemafungiro emanzwiro anoita sei zvavanoita.
Kubudiswa Kwekugadzirisa ibasa rakawanda rebasa, uye makambani akawanda anoita zvisina kunaka. Unogona here kutaura pamusoro pokuti Krispy Kreme Blogger Summit yakashanda sei?
"Yakazobudirira chaizvo, nei takaita izvi?"
Zvakanaka kwete kungosangana nevatungamiriri ava ... taida kuva pachena. "
Ndakacherechedza nekutsvaga kweGoogle kutsvaga kuti vazhinji vevanhu ava vakakurudzira vaiva Amai Bloggers avo vari simba idzva mumagariro evanhu vemunharaunda uye mumablogi aya vane mazano makuru nokuti ari pachena. "VaBloggers ava vakashanyira Ivy Avenue yedu uko kwatinoita mararamiro edu akawanda. Takavadzidzisa kuvanhu vanogadzira, zvokudya zvedu masayendisiti, vanhu vakashanda kwekambani kwemakore makumi mana pamwe chete uye pakupedzisira kuna chef wedu uyo akaunza zvidhakwa zvinokonzerwa kufanana nemafaro edu akasiyana "maererano naDwayne.
Gamification chinhu chinotyisa mu digital. Krispy Kreme zvechokwadi marusi anonakidza, uye kunakidza kutumidzwa mitambo kunoratidzika seyakakodzera.
"Takafunga pamusoro peizvi, simba guru ndiro risingaiti kuti vanhu vashandise mararamiro akasiyana asi kuti zvive nyore kuti vatengi vedu vashandise marashi nenzira yakasikwa.
Ndiyo nzira iyo Hot Hot app yakaberekerwa. "Kana imwe nguva chiedza chinopisa chinouya, purogiramu yepurogiramu yekombiyuta mukati memasekondi inoita kuti uzive kuti Krispy Kreme iri pedo iri kushumira moto weChinese Glazed®. kutora zvinopisa zvinokonzera.
Mazano kune Vezinyanzvi
Heino kutora kwangu pane zvaunogona kudzidza kubva kuKrispy Kreme uye kuisa izvi kune bhizinesi rezvokudya zviduku.
- Usapfu-funga zvaunoda kuita nehuwandu hwemagariro evanhu, zviri nyore, zviri nani. Nhamba dzepa Mobile ndiyo muenzaniso wakakwana. Kana kuti tora muenzaniso uyu kubva kuDwayne: Imwe Facebook inongoratidzira kuratidzira mufananidzo wezvipo zvakagadzirwa zvinopfuura 32,000 zvinodiwa! Iye zvino izvi zviri nyore.
- Tsitsi ndizvo zvavari kutsvaga ... uye iwe unofanira kufanana. Kana iwe ukangotarisa kuti kakawanda vanhu vanotumira kana kuti ivo chete zvavanenge vachitaura, uri kuwana chikamu choga chema equation. Ita miedzo yekuziva kuti WHY? Ita nesimba kuti unzwisise zvinhu zvinoita kuti zvikurudzire zvinotyisa motokari yako. Ndizvo zvakaitwa Krispy Kreme. Chief Marketing Officers (CMO) kwemakore vakambofunga kuti vanogona uye vane simba rekutarisa chinenge chisisashandi. Shoko reShoko reMuromo ndiro chiratidzo chako chiri kubatanidzwa, kuva mu blogosphere uye kungoita kuti mararamiro ararame.
- Kutendeseka Kwemagariro - Tora Dwayne mazano uye uite zvose zvehupenyu hwehupenyu hwehutano hwako zvichienderana nekuti zvakakodzera zvakadini neshoko rako rekutumira.
- Dzidzira Kutengesa Zviripo . Izvo hazvizove zvakaenzana neKrispy Kreme Blogger Summit, asi iwe unogona kungofungidzira kuti zvese zvinyorwa zvinopararira kune mamiriyoni evanhu vanoverenga.
Yakarongedzwa naSusie Wyshak, Gunyana 2015