Nheyo dzeShoko Rokutsvaga Kwekudya

Kazhinji, varairi vezvokudya vanotarisa mhinduro pasina kutanga kubvunza (kurudyi) mibvunzo. Sezvo mutungamiri wekutengesa, iwe unofanira kugara uchitarisa pamibvunzo yacho pakutanga (kuwana ruyero uye maonero) usati wapiudza muridzi webhizimisi pane chinangwa chekutora. Heino runyorwa rwakakwana rwemibvunzo nemanzwiro kune rimwe bhizinesi rinotengesa kuzviongorora.

Ita Zita Rako Rokucherechedza Bato reNyika yako

Ko vatengi vanoziva kunyange marashi ako aripo here?

Twitter iri kuva shamwari yakanakisisa yemabhizimisi yekubvunza mubhidha chii chiri mupfungwa dzavo. Chinhu chimwe chete chaunogona kuita ndechokuita mu--feteri tsvakurudzo. Izvi zvingave zvakabatanidzwa pamwe nekudyiwa kwekudya iwe uri kutogadzirira. Imwe pfungwa ndeyekukumbira kusina kukwikwidzana michina kuti vasarudze vatengi pawebsite yavo, vane vimbiso yekudzorera zvakare.

Tsvaga kana Vatengi Vanosarudza Miti Yenyu

Kuziva kwekugadzirwa kwechigadzirwa hakusi kukwana. Iwe unoda marimi kuti ave vhangeri vako evhangeri. Ita mapofu ekutenda kunzvimbo isina nzvimbo, kurega vatengi vachienzanisa chigadzirwa chako uye chemukwikwidzi wako (s). Tsvaga kuti ndeupi mutengo wavanosarudza, uye kunyanya kukosha, tsvaga nei. Ndiro ruvara, kuiswa, kana kuti chii chavanotenda kuti iwe unomiririra?

Kuvandudza chigadzirwa chekugadzirwa kwechigadzirwa ndechekufanirwa kukubatsira iwe kufungisisa nezvehupenyu hwako hwose. Iva nechokwadi chokuti vanhu vanoziva kana hurongwa hwako huri "ruvara" kana iwe ukatsigira rudo rwaunoda.

Zvose izvi zvinokonzera kugadziriswa kwezvinhu zvinogadzirwa.

Tsvaga kana Vatengi Vakaziva Zvako

Imwe kambani yakakura yemunyu yakambochinja purogiramu yayo isina kuudza vanhu vanoverengeka veSpain, imwe yerudzi rwayo yakakosha yemapoka. Hazvishamisi; ivo vakarasikirwa kutengesa. Zvokudya pakutevedza zvinoda kuita zvinopfuura kungodzivirira chigadzirwa chako.

Packaging inokurudzira chizivo chako chinowanikwa chibereko ichibhururuka kubva pashefu.

Ongorora Zvinhu Zvako 'Yakanzwisisa Kukosha

Pfungwa dzinokosha dzinouya mumamiriro ose uye masimba. Kukosha ibasa rehutano, mutengo, uye huwandu. Usakanganwa kutaurira vatengi kuti chigadzirwa chako chinonyanya kugadzirisa, kushandiswa kwekabhoni kadiki , kana kuti yakakura, chigadziko chakazara kupfuura mukwikwidzi wako.

Tsvaga Kuti Uripi MuMutambo Woupenyu Purogiramu

Urikudziridza mutsva wekugadzirwa kwemashizha, kutanga zvakare, chigadzirwa chakagadziriswa, kana iwe uri chiratidzo chimwe chaunovimbwa kwezvizvarwa? Iwe unokwanisa kuisa chimwe nechimwe chezvinhu izvi sechinhu chakanaka chakanaka.

Ita Zvose Zvakanaka Kuparadzira Channels

Kana uri kutengesa imwe-kushumira, pa-in-go, chibereko chinotungamirirwa nevechidiki, saka haudi kukanganwa mabhizimisi anokwanisa. Kusiyana naizvozvo, kana chigadzirwa chako chichikweretesa kuwanda kwekutengesa, iva nechokwadi chekutumira mabhizinesi ebhuku rekurehouse. Yeuka, yakapiwa e-kutengesa, zvipfeko zvechigarire zvino zvinodarika zvishoma kwehafu yezvokudya zvekutengesa.

Tsanangura Mazano Ako Kuwedzera Misika

Zviri pachena kuti hapana munhu ane chinhu chimwe chete chikwata, kunyange vatongi vakawanda. Pane nguva dzose nzvimbo yekukura. Zvisinei, hukuru hwepe inopera. Nzira chete yekuwana yakawanda yepeti ndeyokutora kure kune umwe munhu.

Saka, iwe uchawana sei "kusaruramisira" mugove wehairi?

Iwe unogona kuzviita kuburikidza nemitsara yakadhindwa (semuenzaniso, zvimwe zvinhu, zvizhinji zve SKU), unogona kuzviita nekuwedzera mune dzimwe nzira dzekutengesa, kana, unogona kukura chikamu chako chemusika nekubatana kwekubatana nemunhu anoenderana, asina kukwikwidza. Izvi zvinoita kuti iwe uwedzere inzwi rako. Somuenzaniso, kana ukatengesa peanut butter, shandisa kunze kwekusimudzirwa nemuiti wejellies uye jams.

Sarudza kana Une Chirwere Chekuziva uye Chirongwa Chakanaka neChirongwa

Zvokudya uye zvinwiwa zvinotengeswa pamatengesi zvinoda kuwedzera kukunda kushambadzira kwekutengesa kwekutengesa nokuti vatengesi ndivo vatariri vemagedhi kune rafufu. Iwe unogona kubatanidza shamwari yako yekutengeserana kana wekudyara yekutengeserana uye kushanda kumakomiti, kupinda kune kana kuratidzira pane zvoruzhinji , unotaurira vamwe vezvemabhizimisi vezvokudya kune mutengesi, uye munyori wevatenzi ma column for the press press.

Funga Nezvaunenge Wazvipira Kwenguva-refu Brand Building

Zviri nyore kuwira mumusungo wekungosimudzira mutengo wevhiki. Pakupedzisira, inokuchengetedza pamashefu asi haisi kuvaka marashi yako. Vashandi vanotsvaga uye vachatsinhanisa michina kuti vawane mutengo wekutengesa vobva vadzoka zvakare. Kuti uite kuvimbika, unoda kuramba uchizivisa nekusimudzira mararamiro ako emagetsi, zvose zviripo uye zvisingaoneki.

Kufambidzana nekutengeserana kwakakonzera zvinobatsira izvi. Vashandi vacharamba vachitsigira chiratidzo chavanotenda chinotsigira pfungwa dzavo, mararamiro avo, uye maitiro avo. Ratidza kuti unofarira chaizvo uye vatengi vacharamba vachitenga kubva kwauri uye vanokurudzira chiratidzo chako.

Ita Zvose zviri kumusoro

Zvimwe chete, kana iwe usingabvunzi mibvunzo yakarurama, ungawana sei mhinduro dzakarurama? Haasi munhu wese ane ruzivo rwe Steve Jobs. Vazhinji vanoda kuitisa zvishoma nezvekutsvakurudza kwemashamba zvisina kukodzera nevanhu vanokosha zvikuru munyika yavo, vatengi vavo.

Zvokudya vatengesi vanogona kudzidza kubva kune vatengi vavo nokuti vanhu vanofarira kupa maonero avo. Zvemagariro evanhu vanoita kuti zvive nyore kubvunza pamusoro pepakisi yako yepakiti, mapikisi emitengo, kukurudzira, marashiro ako ezvokudya, mishandirapamwe yemadhanho usati waenda kumusika. Inonzi "marketing inshuwarisi." Zviponese iwe kunyanya kuzvidya mwoyo (uye mari) nekudzidza nezvekutengesa kwevatengi usati watanga iyo inodhura mutsva wekutengesa, nheyo-ye-kutengesa kuratidza , uye kushambadzira kushambadzira.