Nzira 5 Dzakagadzira Brand Yako Nyaya Ne "Backstories"

Munhu wese anoda nyaya yakanaka: nhau inokosha pane zvakashambadzirwa kudhinda. Vana vanochema pamusoro pavo uye vanhu vanonyengera vanobudirira pavari. Nhau ndiyo mari yekugoverana nhaka.

Munhoroondo yekare, vanhu vakapoteredza moto kuti vanzwe shaman yavo kana mukadzi akachenjera vataure nhau nezvekwakabva kwerudzi.

Nhau ndiyo nzira yatinotumira nayo ruzivo kubva kumarudzi kusvika kune zvizvarwa. Vanotangira mutauro, vanotsungirira. Izvo zvine zvinhu zvinokosha izvo munhu wese anokwanisa kuwirirana nazvo. Dzinotidzidzisa isu pamusoro pedu. Hazvina kusiyana nhasi.

Sekuchenesa kwezvokudya, zvinwiwa uye zvinokwana, iwe unogona kuvaka pane izvi. Iwe unogona kuisa mararamiro ako pachigadzirwa panyaya inokosha, nharo kana nhaurirano yemunhu inokubvumira kuti utaure marongerwo ' maitiro, zvigaro, uye zviito . Kuita saizvozvo kunobatanidza zvinhu zvinokosha zvinonzwisisika kubva munyaya yacho, nhema kana nyaya kune chigadzirwa.

Mutengo Wangu Une Nyaya Here?

Maruva ose anofanira kunge ane rimwe. Kupupurira kuwedzera kwekufambisa kwekudya kwekuenda kune "nhaka" yezvipfuwo zvepurazi yemhuka uye mbeu yefa. Noku "kushungurudza" mumazuva akapfuura, kufamba uku kwakaratidza kuti mhando idzi nembeu zvinonyanya kutendeseka, kana kuti zvakanyanya kuwandisa, kana zvimwe zvinonaka. Tinowona marongerwo emamwe mabhuku akanyatsorondedzera "backstory" yavo uye anoivaka muhara yavo.

Chii Chiri Kudzoka?

Merriam-Webster anotsanangura se:

"Nhoroondo kana chimiro chakasikwa kune chinyorwa chinenge chiri mumifananidzo yekufambisa kana chirongwa cheterevhizheni.

Nhoroondo yakadaro yakafanana pamusoro pomunhu chaiye kana chinhu chinokurudzira kunzwisisa kwakakwana. "

Heano nzira mbiri dzekukubatsira iwe kutaura uye kunyora nyaya yako nemuenzaniso wevatengesi vakashandisa nyaya dzavo kuti vashandise marongerwo avo.

  • 01 - Tsvaga Nheyo Yako Munyaya Yako

    Dhonza tambo kudzokera kumucheto wokutanga wekuti iwe uye pawakatanga kufunga pamusoro pembiru yemufananidzo wakakuunza pfungwa yechigadzirwa ichi.

    Apo David naDeborah Meniane vakaziva kuti vaine chinhu chakasiyana-siyana icho mutengesi chaizoda, ivo vakapinda mumhuri yavo uye vakanonga zvinhu zvavo zvekambani kubva pamatavi awo. Victoria's Kitchen, iyo inobereka Maamondi Emvura, yakabva kuna mbuya vaFrance vaFrance, avo vakagadzira Almond Water kumhuri yake. Chimiro chake chinoshongedza mavara uye mapeji ayo ndiyo nheyo dzechigadzirwa. Deborah akati, "Pose patinoshumira mvura yeMamondi kune shamwari dzedu munguva dzebasa kana mabiko ekuzvarwa, vanhu vaizogara vachichida. Shamwari dzedu dzakatiwanzotibvunza kana tikakwanisa kuita zvimwe kuti vatore kumba. chaiva nechimwe chinhu chakakosha. "

  • 02 - Itai Kuti Nyaya Yenyu Ive Nemaonero Ekuti Uripi

    Mumatambo, zvinonzi mise-en-scene , chaizvoizvo zvinoreva kuisa danho . Sezvo iwe "uchiona kwawakanga uri", chii chaiva nenyaya "inokuisa munzvimbo iyoyo?" Chii chavakakutaurira iwe chakakosha kuratidza? Kwakanga kune munhu anokosha, nzvimbo kana spark here? Kana iwe ukawana zvinhu izvi zvakakosha, wawana yako kugunzva.

    Nokuda kwetafura yavo inotonhorera kunwa kwewaini, David Stein naJason Drum vakashandura panguva yekufuridzirwa iyo yakaendesa zvisikwa zvavo zveByer Tubes. "Pashure peusiku we Bowling, shamwari mbiri, David Stein naJason Drum, vainakidzwa nechinwiwa chemasikati.Vakatiudza," Kwaiva kupisa kwechando muzhizha uye iyo yaimbova yechando-inotonhorera ibhiya yakanga ichidziya mumvura . Sezvo tichigara tichitarisa kugadzirisa zvinetso zvepasi, kukurukurirana kwedu kwakakurumidza kushanduka kune nzira dzatingaramba dzichitonhora kupisa kwenguva yakareba.

    Takanga taona soro 'se-' '(shanduro yakabikwa yakashandiswa mumidziyo mikuru) uye yakaona idzi tubate, kana yakanyatsochengetwa, inogona kuchengeta inotonhorera kubva pakutanga kusvikira pakupedzisira. Kubva pano, takasvika pamusana wekuzvigadzirira tafura pombi nekuvandudza pane zvakagadzirirwa uye kuisa tube mu Bowling Ball. "

    Vakatora zvavakawana pane kwavaive, uye zvavakanga vari kuita kubatsira kuburitsa michina yavo nekambani yavo yekambani.

  • 03 - Inzwai Manzwiro uye Nyora Pamusoro Pemanzwiro

    Kukurukurirana pamusoro pemanzwiro. Tsvaga manzwiro sekufanana nemutambo wemagetsi anoona chikonzero chechiitiko chacho. Kushungurudzika ibwe rekona reAspirational Marketing uye nhau yako yemuchina.

    Nekutanga kwekushanda pamwe newaini, Peter Deutsch, weFrench Family Wine & Spirits vave vave vaparidzi nevatengesi vewaini kwemakore anodarika makumi matatu uye Jim Nantz, Emmy Award-anopa mhinduro anonzi achidana zvose kubva kuMasters Tournament, kusvika kuChikupedzisira Zvine uye Super Bowl yeBBCS Television Network kubvira muna 1985, yakagadzirisa kuda kwavo waini.

    Deutsch inotsanangura, "Serendipity akatiunzira pamwe chete usiku humwe pane imwe resitorendi muConnecticut apo isu tose takanga tava kudya. Ndakanga ndangobva kupedza kuverenga bhuku raJimi rinotengesa zvakanakisisa," Nguva Yese Nerutivi Rwangu ", uye ndakaenda kunozvizivisa ini. kutaura nezvechido chake chekare chekupinda mubhizimisi rewaini.Takaona kuti takava nechishuwo chewaini nekuremekedza kwakadzika kumadzibaba edu, avo vose vakashanda sevatungamiri vedu pachavo.Zvino nguva, uye vazhinji vanofungidzirwa zvidzidzo, isu akafunga kuti kwaiva kudanwa panguva iyi muhupenyu hwedu kuedza chimwe chinhu chitsva.

    "Takaona kuti tinogona kubatanidza uye kuvaka chimwe chinhu chakanaka. "Iyi ndiyo nguva yokutanga iyo zita rokuti" Deutsch "richava murairi yewaini semuiti." Kuti isu tive nhanho yekutanga yekambani yedu yemhuri, mamiriro acho ezvinhu aifanira kunge akarurama. kuve kuunza Inonzi Calling. "

    Mutemo wekutanga wewaini yakabatanidzwa pamwe chete, The Calling, yakabva pamanzwiro. Mharidzo yewaini, 'Bhurai kudanwa kwako muupenyu. - Tsvaka kuda kwako 'ndiyo inonyanya kukosha kwewaini mumusangano wepabhiri, uye chisarudzo kutora danho rinotevera mune imwe neimwe yehupenyu hwavo hwehutano.

  • 04 - Dzai Nhau Nako Zviratidzo

    Zviratidzo zvaiva chimiro chokutanga chemutauro wakanyorwa. Zviratidzo zvinobatana uye zvinotaurirana nesu zvakasimba kudarika mazwi. Paunenge wanyatsoziva kubata kwako uye manzwiro, tsvaga chinhu chimwe chinobatanidza.

    Kuna David naDeborah Meniane, ndiwo mufananidzo waMbuya vaDavidh Victoria. KwaDavid Stein uye Jason Drum, ndiro ndiro yebhokisi yebhokisi yebhokisi yefurafura yavo. Uye nokuda kwaPeter Deutch naJim Nantz, iri ndiro hombe ye-escutcheon yakakomberedza chigoni, ichifananidzira nguva iyo iwe unokodzera kiyi muvharo uye uzarurire kuhupenyu hwako pakudana kwako. Mune chimwe nechimwe chezviitiko izvi, zviratidzo izvi zvinokwidza zvose nekuda kwekuzviratidza kwavo. Munhu wose anopindura kune mbuya vane tsitsi. Vakawanda vanoyeuka kufara kwebato bowling uye isu tose tinoziva mukana wekukanda kiyi mukivha, uye kuzarura musuo wemukana.

    Sezvo Deborah Meniane achititaurira vanhu "vanoda kunzwa sokuti ivo vari chikamu chechinhu chinowedzera ... Nokugovana nyaya yako navo, unovabvumira kupinda munyika yako uye kuva chikamu chezvinhu zvose zvaunotaurira kwavari. pane chikwata chedu, tinotendera vanhu kuhupenyu hwedu.Vakaziva kuti hatisi kungovatengesa chinhu chikuru asi mamiriro ezvinhu. "

  • 05 - Zvino Nyora Nhau Yako

    Jack Rudy Cocktail Company

    Pasina kugadzirisa, kuregera kana kubvisa, nyora nyaya yako, kutsanangura pawakanga uri, manzwiro uye zviratidzo zvinobatsira mumwe munhu kuti aone mafungiro uye achinzwa midzi yako. Zvadaro verenga zvawakanyora, kusarudza zvipikiso nemazita. Izvi zvinofanira kubatanidza zvakananga kune zvigadzirwa zvemiti yako, zvikomborero uye maitiro uye kukupa chikonzero chekudzokera shure kwako.

    Nyaya iyi yakadzoka inogona kunge iri mharidzo pane pepa yako. Kuna Brooks Reitz, waJack Rudy Cocktail Co. uye mugadziri weiyo yakagadziriswa tirasi ya tonic, zita rake rinotakura nyaya yemhuri isingabatsiri yakuru vake, Jack Rudy. Zviratidzo zvehupenyu hwaRudy zvakaita kuti chigadzirwa chacho chiwedzere.

    Paunenge waita zvinhu izvi zvishanu, wakatora chinangwa che nyaya yako, nheyo yemashoko ako sezvakangoitwa nevashambadziri ava. Uye sezvakangoitwa nevashambadziri ava, vashandise sezvivako zvekushandisa marashi yako.