Kushandisa zvinyorwa zvepamutemo zvakasimba sechinhu chekutengeserana pamutemo
Mamwe mabhuku ehurumende yemutemo ndiwo anonyanya kuzivikanwa mutengesi pakati pevatongi. Nyaya yemashoko inogona kuva nzira yakanakisisa yokuratidza unyanzvi mune imwe nzvimbo yemutemo, iyo nzira yakakosha yekukwevera vatengi kune imwe nzvimbo yakatarwa. Zvisinei, kana zvikaitwa zvisina kunaka, imwe nyanzvi yepamutemo yepamutemo inogona kukonzera bhizinesi rakawanda kupfuura iro rinogadzira.
Dzimwe nyanzvi dzemutemo dzinobhadhara basa rekunyorwa kwepamutemo kana muparidzi wepapepanhau kuti vagadzire pepanhau, asi vamwe vanoomerera pakunyorera mabhuku mumabhuku. Chero nzira, magweta anofanirwa kutarisa mazano aya ekuva nehurukuro inoshanda yepamutemo yemutemo:
01 - Nyora mu Plain English
Kunyange zvazvo chinyorwa ichocho chawakanyora nokuda kwekudzokorora kwemutemo kungave kwakarumbidzwa nemuprofesa wako nevamwe vanhu vatatu vanoiverenga, vanhu vakawanda vanowana chirevo chekudzokorora kwepamutemo chekunyorwa kwepamutemo kuti kusakanganisika kana kusingagumi.
Chikumbiro chinowanzoitwa nevatengi nezvemagweta avo ndechekuti havanzwisisi izvo gweta iri kuedza kuvatiudza, kunyange kana vachitaura mumunhu. Kana iri papepa, dambudziko rinowanzowedzera.
Imwe nyanzvi yepamutemo yemutemo haifanzwi semavhuti epamusoro-soro kana mutemo wepamutemo. Nyaya dzinofanirwa kuva dzakajeka, dzakananga, uye dzakanyorwa zvakajeka. Ita sewe mutori wenhau akanaka panzvimbo pegweta, uye ona kuti rinoshandisa sei kuverenga kwekunyora kwako.
A
02 - Shingairira
Rimwe rematambudziko makuru avo varairi vanosangana nemashoko avo ezvinyorwa ndeokuti mumwe munhu anofanira kunyora. Kuramba uchikurudzirwa uye unofunga kuti rimwe nerimwe rinyorwa ribudiswe pane nguva rinogona kuva rakaoma.
Pasinei nokuti wakasarudza kutumira pepanhau revhiki nevhiki, mwedzi wega wega, kana roga roga, iva nechokwadi chokuti uchitumira kune imwe nguva. Tora nguva dzemashoko ehurumende zvakanyanyisa sezvinongoita sematare edzimhosva uye kutumira nguva dzakare.
Mareji mazano avo vanoedza kushanda pamashoko avo ehurukuro "kana vawana mukana" havana pepanhau remashoko kwenguva refu. Iva nemafungiro mukutumira tsamba ino kune vaverengi vako panguva yakakodzera.
03 - Teverai 3Cs yeNhau Dzakagadzirwa
Jacci Howard Bear anorayira kuti mabhuku ose ehurukuro anotevera 3Cs: kusagadzikana, kuchengetedza (clutter-busting), uye kusiyana. Kubatana mukugadzira kunogadzirisa unogadzira zvinhu, zvakadai semhando dzemaitiro, mararamiro, uye mifananidzo.
Kuchengetedza kunoreva kusaisa nzvimbo nemabhokisi akawanda, mapikicha, zvinyorwa zvitsvene, kana mazita akawandisa. Kusiyanisa kunoreva kukuratidza kufarira mupepanhau "kuburikidza nekukura, kurongeka, mararamiro, maitiro, nezvimwe zvinopesana."
04 - Iti Chinhu Chinobatsira
Kungofanana nemagweta anowanzonyora mune zvemitemo, vanofarirawo kunyora nezvemashoko asina kufadza kune ani asi magweta. Vanhu vazhinji havanyatsofariri nezvemashoko emitemo yezvekutsvaga kwematare edzimhosva munzvimbo yako yekuita.
Kurongerwa kwematare edzimhosva kunogona kuva chinyorwa chakanaka chemashoko ehurukuro nyaya, asi haufaniri kunyora zvikamu zvinyorwa zvemashoko edzimhosva yemutemo.
Pane kudaro, shandisa nyaya dziri munyaya yacho sechirongwa chekunyora pamusoro penhau dzakawanda dzinosangana nevatengi vako uye vanogona kukwanisa. Bvunza mubvunzo waizove wakakosha kune vatengi vako, uye wozovapindura ivo mupepanhau.
05 - Minimize Sales Hype
Kubudirira kwemutemo makambani emashoko ndeaya anopa ruzivo kune vaverengi panyaya dzinoshanda dzine hupenyu hwavo. Vanhu vazhinji havafariri kuverenga peji mushure me peji yekuti mhizha yenyu yemutemo yakakunda sei kutonga kweiyo kana munhu iyeyo, uye ivo vasati vafarira kuverenga peji pashure peji yehupupuri hwevadzidzi.
Imwe nyanzvi yemutemo yemutemo inofanirwa kunge ine chimwe chinhu kuitira kuti vanhu vane chikonzero chekuiverenga, kugovana, uye kuchengeta kopi yacho. Inogona kuva yakabudirira kuisa imwe yekutengesa hype asi usapfuure.
Vanhu vakawanda vanoteerera kune mumwe ari kuedza kuvadzidzisa pane mumwe munhu ari kuedza kutengesa chimwe chinhu. Kudzidzisa vaverengi uye kuratidza unyanzvi kunotora vatengi vakawanda kupfuura yekusingaperi-kutengesa kutengesa
06 - Kumbira Vaverengi kuti Vabatane neFirm
Nyaya yega yega yepamutemo yemutemo inofanira kunge iine hutano hwehutano hwakanyatsoratidzwa, hwakagamuchirwa kuvaverengi kudana kana email kune mamwe mashoko.
Nokuzviita iwe kuti uwane uye kupa vaverengi mukana wekuwana mamwe mashoko zvakananga kubva kwauri, firimu rezvemutemo ichawedzera zvikuru mikana yekutambira tsamba kubva kuvadzidzi vepepanhau.
Mareji avo vanokoka vaverengi kuti vauye navo kuti vawane ruzivo rwakanyanya kuwana mhinduro huru kune avo vasingagadzi kupa. Sezvo chinangwa chose chemashoko ehurumende yemutemo ndechokuwana vatengi vatsva, iva nechokwadi chokuti vaverengi vanoziva kuti iwe unoda chaizvo kutaura navo.