CEO inokupa mazano ekubudirira kweNew Product Launch
Zvokudya zvose zvevatengi zvinondibvunza zvigetsi zveNzira Yokutengesera kuNye Zvokudya. Whole Foods yakafanana neApple ... iyo inoshuva. Kungotarisa zvokudya zvinoratidzira seFancy Fancy uye ona kutarisa kweAlely Foods vatengi vanowana sezvavanotenderera mahara.
Saka ndeipi nzira yakanakisisa yekudzidza kutengesa Whole Foods? Ndakati ... tsvaka makambani ezvokudya zvekare kare avo vakawana rakafuridzi nzvimbo kana nyika kana nyika uye vachikumbira kuti vataurire nyaya dzavo, kubudirira, matambudziko, uye hongu, kukurira!
Saka ndiko ndiko kuti Meg Carlson anouya.
Meg ndiyo CEO yeMelt Organics inogadzira Rich & Creamy Melt® Organic yose-inowanzoita hutachiona hwehutori hwevatori vemafuta vachitsvaga humwe hutano hwakanaka. Inowanikwa mune zvepakutanga uye muhuchi.
Meg uye ini ndinobvumirana kuti kutengesa kune Whole Foods kune zvakanyanya kudarika kuve nekunakidza kwechigadzirwa chinowanzoitika kana chechigadzirwa. Zvinoda kunzwisisa kuti iwe ungaisa sei mararamiro ako nenzira yekukuratidza kuti unonzwisisa kuti ungasangana sei neMarchant zvavanoda uyewo zvekudisa zvavanoda? Iwe hauzive kuti ndinorevei? Ndicho chikonzero iwe unoda kudzidza kutengesa kune Whole Foods uye nei ndichiri kunyora nyaya dzakatevedzana idzi kuti ndikubatsire kugadzirirwa kugadziriswa kwekutanga kwevatengi.
New Product Development for Whole Foods
Chii chawakaita muzvigadzirwa zvako zvitsva zvekugadzira kuita chigadzirwa chako chakanaka kune waNele Foods mutengi?
Mukufambisa kwaMelt, zvakanga zvakakosha kunzwisisa Whole Foods mafiroso, mazano ekudzivirira, uye zvigadzirwa zvavatakura.
Zvigadzirwa zvehutano zvakanyanya kukosha, uye chigadzirwa chacho chinofanira kuravira zvikuru. Kusungunuka kwakatova nechepasi pebhanhire rayo. Zvitendero zvinokurudzirwa zvikuru. Kusvibiswa kunoshandisa hukuru hwepamusoro, kwete-GMO uye kutengeserana kwezvokudya zvinoshandiswa uye zvigadzirwa zvaro zvakanga zvatozivikanwa Organic uye Kosher. Somugumisiro weWFM inofanirwa kubva kune vashandi vayo, Melt akachengetwa uye akawana Fair Trade Fair for Life certification ye # # ingredient, Virgin Coconut Oil, uye Non-GMO Project (NGP) kuvimbiswa kwehuchi hwayo hunonzi Honey Melt Organic.
The Whole Foods mutengi anokoshesa zvese izvi.
Sei uchigadzirisa chinangwa chako kutengesa zvinhu zvako mu Whole Foods?
Zvose Zvokudya zvinonzwisiswa se "Holy Grail" mune zvekudya zvekudya zvekunyama. Kana iwe usati uri mu Whole Foods, maonero evanhu vazhinji vanobatanidzwa vangave kuti hauna kubudirira. Izvi zvinogona kukurira kukura, kunyange kana marimi ako uye zvigadzirwa zvave zvakanyanya kugoverwa. Whole Foods ine cache yakagadzira Melt iyo inonyanya kukosha kune vatengi vedu, vatinonamata navo uye kune varairidzi vedu.
Ndezvipi zvipingamupinyi zvawakakunda kukurudzira Retail Buyer?
Sangano rekuparadzira nyika rinotora nguva. Pamusoro peMelt, zvakatora makore maviri kubva mukutangira kwedu kwekutanga kuchengetedza nyika yekuchengetedza rakafuridzirwa neWFM.
Takadzidza kuti Whole Foods inosarudza kuongorora kuti chigadzirwa chinotungamirirwa nemichina inotengesa mumapoka ega ega kutanga, zvisinei, chikamu chakaoma chechiitiko icho chikwata chekuongorora nzvimbo nechepasi zvose zvinoitwa panguva imwe chete.
Takatarisa simba redu pakuronga, nekusvika pamakakatanwa akanga atobudirira, atotengesa Melt kana kuti kwataive neukama nevatengi kupa zvipupuriro kune simba rekutengesa raMelt. Isu isu pachedu takananga kuEast uye kumavirazuva zvataidavira kuti zvichabudirira zvikuru.
Kamwe takawana kuchengetedzwa munzvimbo idzodzo, takaenda kumakambani kuti tiite hurukuro. Zvisiyana uye panguva imwecheteyo taida kuchengetwa pamwe nevashambadzi vachisarudzwa nega rimwe reWFM kuwirirana.
Zvichida Kuregwa kubva kuRe Retail Buyer
Zvose zvinoshambadzira kutengesa zvine zvingangodaro nzvimbo dzekuramba ... zvipingamupinyi zvinogona kumisa kukurukurirana nemutengi. Wakamborambwa here?
Mharidzo yedu yekutanga kushamisika ndeye Whole Foods yenyika kutenga boka. Takagamuchirwa zvakanaka. Zvisinei, vakanga vasina kugadzirira Melt zvakadaro. Iyi ndiyo nguva yatakadzokera kumaganhu ekuruwa kutengeseramo. Tine pfupa kubva kuvatengi kuti vakatotakura zvinhu zvakafanana. Yaiva basa redu kunyatsosiyanisa Melt nemakwikwi aro, uye kuratidza kuti sei chigadzirwa ichi chichange chichida kune vaNeal Foods 'vatengi.
Pane imwe nguva takakwanisa kudzokera kune vatengi vemunyika vane rutivi rwekudyidzana, boka rekutenga rese rakasarudzwa kutakura Melt. Nekuda kweWFM Vendor Portal, taifanira kuongorora mashoko chaiwo akatumirwa kuti tive nechokwadi.
Ndezvipi zvidzidzo zvawakawana, zvakadai se Fairtrade, Rainforest Alliance, TransFair USA, Kosher, Organic, nezvimwe.
Tinoshandisa chete zvakanakisisa zvehupenyu uye kwete-GMO zvinokonzera muMelt uye Honey Melt. Izvo zvigwaro zvakakosha zvezvibereko zvedu ndeye Organic, Kosher, Non-GMO Project, uye Fair Fair Fair for Life.
Whole Foods Portal Information
Chii chawakawana nacho neWealth Foods Vendor Portal? Wakanga wakagadzirira zvakakwana nguva yokutanga here kana waifanira kudzoka kakawanda usati wagamuchirwa?
Kana wambotenderwa kutengesa, unokumbira kupinda kuVendor Portal. Isu hatina kugamuchira zvinyorwa zvedu zvekupindira zvakadaro. Tinotarisira kugamuchira iyo ruzivo nguva pfupi patinenge tichienda mashefu munaSeptember naOctober.
The Whole Foods Sales Presentation
Iwe wakagadzirisa sei mharidzo yako kuenzanisa zvinodiwa nevatengesi uye kutengesa zvido?
Whole Foods sangano rekutenga rwenyika rakanyanya kunyanya pane zvavanenge vachida. Vanokupai imwe peji peji yehurukuro yako. Kuwedzera kune imwe inoda-pager, takagadzira chigadziro (ganda ndiro izwi rekupa hurukuro yePowerPoint) nemashoko ekuwedzera kuti apindure mubvunzo chero upi zvavanogona kuva nawo pamusoro pehutano hwaMelt hwokuenda kune imwe, mararamiro anotarirwa, kukwikwidzana kwekambani, chigadzirwa tsanangudzo, zvikwangwani, etc. Zvimwe Zvokudya zvakabatsira zvikuru. Mukutanga kwezvikamu, vakapa mhinduro inokosha uye mazano pamusoro pezvatinofanira kuita kuti tibudirire mukutengesa mu Whole Foods. Takava nechokwadi chekuti mabhuku edu akanga ari kunyatsoteerera neDAA uye mazita avo ekutsvaga mazita pamberi pekutengesa kwevatengi.
Boka roga roga rinewo zvido uye rinogona kufarira ruzivo rwakawedzerwa kupfuura imwe-pager. Takaona kuti zvakaoma kuwana musangano pasina mutengesi wezvokudya sezvo vazhinji veWFM vatengi vanosarudza ukama hwevatengesi kuburikidza nemumiririririri wevatengesi.
Additional Information:
Mukadzi Anoshandisa Bhizimisi Anoshandisa Crowdfunding Kutanga mu Whole Foods
Vezera Rokutsigira Rwokudyidzana neCrowdfunding
Vamwe Vakadzi Mukudya