Nzira yeKickstarter uye Indiegogo yakaita sei Crowdfunding yakakurumbira
Makomborero-based crowdfunding ave ari mari yekubhadhara mari shoma . Mabhizimisi uye risina purogiramu ose mashoma anotumira mapurogiramu pane imwe nzvimbo yevanhu vakawanda, vachireva imwe nzvimbo yemari yekusimudza.
Mukudzoka kwechipo kubva kune vateki vepurojekiti, bhizimisi kana risina purogiramu inowanzopa rumwe rudzi rwekurudziro rwekutora chikamu (ndicho chikonzero chinonzi mibayiro -based crowdfunding).
Nhoroondo yeMipiro-Yakabva Crowdfunding
Kunyange zvazvo vanhu vakawanda vainge vaine ruzivo rwechikwata chechikwata nemapurisa akaita saKickstarter uye Indiegogo, izvi hazvina kungova nzvimbo dzekupa. Heino nhepfenyuro pfupi:
- 1997 : Maererano nehuwandu hwewebsite webhupfumi Fundable, nhoroondo yevanhu vakawanda yakatanga muna 1997 apo UK rock band, Marillion, vakabhadhara mari yavo yekushanyirazve kuburikidza neArtShare, webhusaiti yekubhadhara mari.
- 2006 : Prosper, mumwe wemapiyona mune peer-to-peer chikwereti nzvimbo , anoita kuti vanhu vakweretese uye vakweretese mari kunze kwemigwagwa yebhengi.
- 2009: Mainstream crowdfunding websites like Indiegogo inotangwa uye kutanga kwemaitiro matsva ekubhadharisa mari - vanhu vakawanda - inosimbiswa.
- 2011-2013 : Nekuwanda kwevanhu vakawanda, Bato reAmerica Obama vakatapa Jumpstart Yedu Bhizimisi Rinosimudza (JOBS) Mutemo muna 2012. Izvi zvakagadzirisa nzira yekugadzirisa nzira yekuchengetedza vatsigiri kumapurogiramu evanhu vakawanda uye kuita kuti mabhizimisi aende kuvanhu vakawanda chitubu chemari.
Kickstarter ndiyo yakawanda mibayiro-based crowdfunding platform. Maererano nenzvimbo yeKickstarter, pakupera kwa2013:
- Vaipa vakapa mamiriyoni 928 mamiriyoni ekugadzira kickstarter
- Mishonga 54 233 yakabhadharwa nemari
- Vanhu vane mamiriyoni 5,4 vakatsigira mishonga
- 1.58 mamiriyoni vanhu vakatsigira zvinopfuura 1 chirongwa
- 12.8 mamiriyoni zvipikirwa zvakaitwa
Kubvunzurudza zvakasimba Deloitte inofungidzira kuti kupfuura $ 700 mamiriyoni aizotengeserana maoko pamipiro-based crowdfunding platforms.
Popular Types of Crowdfunding Projects
Zvinotarisa kuti kunyange zvazvo vazhinji vevashandi vanoshandisa crowdfunding kuunza mari yezviito zvavo, chimwe chezvinhu zvakakurumbira zvikuru zvezvikwata zvevanhu vakawanda zvinonzi teknolojia.
Maererano neEconomist, mitambo yemavhidhiyo nemamwe mapurogiramu emagetsi ehutungamiri akakonzera Kickstarter yepamusoro gumi yemakwikwi evanhu vakawanda ekubhadhara mari maererano nemadhora muna 2012.
Gamers are tech savvy uye vave vachangotanga kutora mapurisa evanhu vakawanda, vachivashandisa kubhadhara pfungwa dzemitambo mitsva uye mhirizhonga, sevatariri vemitambo. Vanhu vakawanda vanotamba mitambo havatarisiri kudzoka pamari yavo uye vanofara kubatsira vanokurudzira vashandi vari kushanda pamapurogiramu akachena.
Makomborero-Akavakirwa neCrowdfunding Works
- Bhizimisi, risina maturo, kana mabhizimisi mapepa purojekiti inowanikwa mune mari yekudyidzana pachikwata chevanhu vakawanda se RocketHub ine nguva yakatarwa
- Kazhinji, mavhidhiyo anokosha anokurudzirwa kuti abatsire kuwana vatsigiri vanofarira basa.
- Vavatadzi veprojekti vanogovera mukana wevanhu vakawanda uye shamwari neshamwari
- Vatsigiri vanofarira vanozvipira kune purojekiti, vachigovera mabasa avo pamusoro pehutano hwemagariro evanhu
- Mukudzorera kutsigira basa, vatsigiri vanowana mibairo zvichienderana nekuwanda kwemari yavanoita (inotsanangurwa nebhizimisi kana muzvinabhizimisi mushure meprojekti)
- Kana ruzivo rwekubhadhara mari ruchinge rwapera musati rapera, purogiramu yacho "inowedzera." Mari inopatsanurwa, uye mibayiro inopiwa
- Kazhinji, mukati memwedzi ichitevera purogiramu inobhadharwa nemari, vatsigiri vanogamuchira mibairo yavo (kunyange kutsvakurudza kunoratidza dzakawanda zvezvipo zvakapera mukutakura kwavo)
Mitemo iri kuchinja, zvichiita kuti zvive nyore uye zvinonyanya kuzivikanwa kumapurogiramu evanhu vakawanda. Uye nemhepo pamasana avo, mapurisa evanhu vakawanda ari kuwedzera zvipo zvavo zvekugadzira uye vari kukurumidza kurwisa vashandisi vatsva vemarudzi ose.