Iyi kana iyo ikambani yakangokonzera mamiriyoni emadhora nokuda kwechikonzero chakakosha kana kuti kuvaka gadget itsva yakanaka. Asi, izvo zvisiri kunyorwa ndizvo zvinowanzoitika mushure mekunyorwa kwevanhu vakawanda.
Icho chigadzirwa chikepe here? Inotakura panguva here? Unoita vatengi uye kushandira vatsigiri saiyo? Iko kambani inobudirira here?
Pepa inobva kuEthan Mollick (Yunivhesiti yePennsylvania) uye Venkat Kuppuswamy (Yunivhesiti yeNorth Carolina) inotsvaga mishandirapamwe yakawanda yevanhu vanoita mari yakawanda panzvimbo dzakadai seKickstarter uye Indiegogo uye zvakaitika kwavari shure.
Mhinduro yacho inokosha yekuverenga.
Crowdfunding's After Effects
MuKutevera Mushandirapamwe: Migumisiro yeCrowdfunding , vatsvakurudzi vakatsvakurudza kupfuura makumi maviri nemakumi maviri emakambani akabudirira uye asina kubudirira aitsvaga kudarika madhora 5000 evanhu vakawanda muTechnology, Product Design, uye Video Games.
Kubudirira kwevanhu vakawanda vachiwana mishandirapamwe zvechokwadi kwakatanga zvirongwa mberi kuti zvive zvizere nemakambani (kwete kungoita mapurojekiti). Mari inokwidzwa kuburikidza ne crowdfunding inosvika kuvashandira vashandi vatsva nekuvaka makambani ane mari chaiye.
Kushandisa Icho Kuvhura Kambani (Hasi Kungoita Chirongwa)
Apo makambani ekutanga angangodaro akatendeukira kumagariro emagariro emari, nhasi mazuva ekutanga geek uye kutengesa mavens vari kushandura zvakanyanya uye kuwedzera kuvanhu vakawanda .
Uye kuwanda kwevanhu vakawanda kuri kuratidza kuti kune minda yekubereka makambani.
Heino nhoroondo kubva pane zvidzidzo:
- Takawana kuti mubairo-based crowdfunding unogona kutsigira dzimwe tsika dzezvemabhizimisi.
- Iko yakanyanya kuwandisa (inopfuura 90%) yemapurogiramu akabudirira yakaramba ichienderera mberi.
- Zvikamu makumi matatu nezviviri zvezvikamu zvose izvi zvinorondedzerwa gore roga roga mari inopfuura $ 100,000 pagore kubvira Kickstarter campaign.
- Wakawedzerwa avhareji yevashandi 2.2 purogiramu yakabudirira
Nyaya yekudzidza : Oculus Rift
Oculus Rift ndeyechokwadi chaiyo yakagadziridza iyo yakakwanisa kuparidzira vanhu vakawanda kwazvo muKickstarter muna 2012. Vanenge mazana 9500 vakatsigira vakapa mari inosvika madhora maviri nemamiriyoni kuti kuita teknolojia iite chimwe chezvinhu zvakabudirira zvikuru zvekuvaka mapurisa panguva iyoyo.
MunaMugore 2014, Facebook yakaratidza kuti yaizowana Oculus $ 400 Mamiriyoni emadhora.
Zvichigoverwa kubudirira kwayo kwepakutanga crowdfunding, Oculus muenzaniso wakanaka kwazvo wekambani yakashandisa iyi yomufananidzo wekutsvaga mari, crowdfunding, kutanga se "chaiyo" kambani. Pano pane mienzaniso yakawanda yemakambani anotendeukira kune vanhu vakawanda kuti varere mari yavo yokutanga mumugwagwa wekukura kwemasimba makuru, ezvo kubudirira.
Mamwe Makomborero Anopfuura Mari
Tsvakurudzo yakawana kuti mishandirapamwe yevanhu vakawanda yakapa kukoshesa nzira yepamusoro pemari yekutanga yakasimudzwa. Heano zvingori zvishoma zvezvibatsiro izvi:
- Kuvaka vatengi vemunharaunda : zvakaitwa zvakanaka, crowdfunding inovaka rabid fan base yevatengi vanoda uye vanotenda mujekiti zvakanyanya zvokuti vanoda kubhadhara mari yekubatsira kwako, pasina chero gadziro
- Kudzidza nezvemisika : panzvimbo yekushandura mapoka ekutsvaga, vanhu vakawanda vanogona kunge vari nzira yakanakisisa yokutsvaga kutengesa kwechigadzirwa. Haisi kungobvunza vanhu nezvemaonero avo - vanofanira kuisa mari yavo apo vari miromo
- Kuparidzira: Ichokwadi, vanhu vakawanda kunounza zvakawanda kubva kune vhidhiyo uye vashandi vanogona
- Kudza mari yakawedzera kunze kwekuti: Vazhinji vezvikwereti vezvemabhizimisi vanotarisa kuwanda kwevanhu vachiita sekugadzira vetting kuti vaone kuti zvipi zvitsva zvinokodzera kuzvipira. Kana zvichibudirira, idzi idzi dzekuita mari dzinofara kuisa mari yavo mune imwe boka revanhu
Chii chinonzi Entrepreneur Kuti Uite Nezizivo?
Ichi chidzidzo chaMollick naKuppuswamy chinoratidza kuti kune mutengesi, boka revanhu vakawanda ndiyo nzira inoshamisa yekugadzira chigadzirwa uye pakupedzisira, kambani yakazara.
Vanyori vakanga vane mamwe mazano kune avo vanotsvaka mari:
Nokuda kwevakasika vachitsvaga mari, pane mazano akajeka kubva muchidzidzo ichi. Zvirongwa zviri nani zvakagadzirirwa maererano neurongwa hwebhizimisi uye zvirongwa zvinowanzoita kuti dziwane rubatsiro uye rununure nenguva. Kunze kwekubvumira uye kuva nemamiriro akakodzera kunobatsirawo. Mishonga mikuru haigoni kubhadharwa mari, asi ine zvimwe zvinobatsira pavari. Uyezve, zvimwe zvezvinhu zvinowanikwa kutungamirira mukubudirira pakutsvaga mari (ine shamwari dzakawanda dze Facebook, dziri kuonekwa neKickstarter), dzakanga dzisingabatsiri pakuwana nguva refu kubva kune Kickstarter.