Vazhinji vezvemabhizimisi vanogadzira kuvaka maitiro ehupfumi evanhu vakawanda uye vanozvitengesa ivo pachavo. Vamwe, kunyanya kana vane bhajeti yekushandisa paZV, vashandi vekubhadhara kuti vabatsire kuwana shoko kune vagari venharaunda.
Nzira yekusarudza yevanhu vakawanda fund PR
Ndisati ndatanga kutora mahofisi makuru mumhizha, zvakakodzera kumira uye kubvunza kuti kuenzanisa sei imwe sangano kune imwe. Zvose izvi zvinosanganisira firms PR zvinotarisa pane chimwe chinhu: kurera mari yevanhu vakawanda. Zvinopesana mukufamba kwavanoita pakuvaka mishandirapamwe enyu uye unyanzvi hwavo.
Heino huwandu hwemapurisa eP PR anotarisa pamusoro pevanhu vakawanda vanovhiringidza (thank you Fanuel Dewever for great post on Quora).
- Zivo pamusoro pako nesangano rako . Ivo vano "tora" iwe uye chii chinokufambisa kuita basa iri.
- Zivo pamusoro pemakambani ako . Iwe unonzwisisa here zvinodhairirwa zvinokosha munguva yakareba?
- Zivo pamusoro penyika yako ye "vatendi." Ndiani anotarisira zvakakwana pamusoro pako uye purojekiti yako.
- Kusvikirwa nechinangwa chako chezvisikwa . Vanhu vanogona kuzivikanwa nekusvika nemameseji ega ega kuti uzvibatanidze ivo mumushandi wenyu?
- Unyanzvi hwokutaura nyaya . Vanogona kugadzirisa nyaya yako nenzira inogutsikana uye inotendeuka, uchiramba uine chokwadi kune zvinangwa zvako here?
- Unyanzvi hwokugadzirira mubayiro . Unofambidzana wako anonzwisisa nzira yekugadzirisa hurongwa hwekupa mupiro hunogutsa kune vatsigiri pamwe nekuenzanisa nekusvika pakuzadzisa zvinangwa zvepambani?
A List of the Best PR Firms for Crowdfunding
- Raira Vashandi (webhusaiti): Yakagadzwa naRoy Morejon, Command Partners ishizha rekutsvaga, kushambadzira, uye Public Relations sangano. Izvi zvinoreva kuti, vanogona kushanda zvakakwana kuvaka buzz pedo nemushandirapamwe wevanhu vakawanda nekuwana vatori venhau kuti vafunge nezvemakambani evanhu vakawanda, nokutenga webhutta kuti vawane mapeji emusangano pane imwe yenzvimbo dzakawanda dzevanhu vakawanda , uye vakashanda pamwe nehuwandu hwevanhu vakawanda mishandirapamwe seHeXO +, Bunch O Balloons, uye GOKey, vachisimudza mamiriyoni emadhora muvanhu vakawanda vanoda kubatsirana nevatengi vavo.
- Kubhadhara Nhasi (webhusaiti): Kubhadharwa Nhasi yakabuda senhandare yese yebasa yevanhu vakawanda vanogadzira purojekiti uye vatsigiri. Vakatanga Zach Smith naTomas Alvord ndivo vadzidzisi, vadzidzisi, uye vanoenda-kune vadzidzisi vekutengesa kune mamwe emakambani makuru ekuunganidza vanhu. Vakasimudza mamiriyoni emadhora muzvikwata zvakadai seTrunkster, BetterBack, uye Free Wavz (ona Chikoro cheNhasi chekuongorora kwepano pano). Maererano neQuora, nheyo yeZach Smith inoti iyo yakasimba haina mari yezvikwata, pane kutora chikamu chemari yose yakamutswa.
- CrowdBooster : Ichi chikwata chekutsvaga chekutsvaga chinoshandisa nzira yechitatu yekutambisa mishandirapamwe yevadzidzi vake: Ongorora, Kurudzira, Blast Off. Boka reBoster rinopihwa nguva imwe chete yakajeka (kubva pa $ 199 kusvika ku $ 499) uye inovaka mapoka evanhu anogadzirisa uye anovaka mapoka evanhu vanopoteredza Kickstarter nemakwikwi evanhu vakawanda veIndia. Imwe yacho inobata basa rakawandisa mumagariro evanhu, pamwe chete.
- GoGoStarters (webhusaiti): GoGoStarters mabhiriro pachake seKickstarter uye Indiegogo marketing agency uye yave iri mushamba wekutengesa mushure mamiriyoni emadhora emakwikwi evanhu vakawanda, kusanganisira zvikwangwani zvepamusoro zvakadai seAIRTIME, Equil Smartpen 2, EcoQube C, LIFX, uye KANO DIY Computer (ona mishandirapamwe yakashandisa GoGoStarters kuti iwane vazhinjifunding kubudirira pano). Kungofanana nedzimwe dzakawanda dzinosanganisira maF PR makambani, GoGoStarters haatore mari mberi uye anosarudza kubhadhara nokuda kweKickstarter yekusimudzira kushanda seyo mugove wemari yemari iyo firimu inomutsa vatengi vayo.
- Sangano 2.0 : Chikwata chechipiri chinokonzerwa nemakore ekuziva mukutengesa, mhizha ye digital, kukurudzira, kutengesa nekubudirira kwekutsvaga kwekutsvaga fundraising. Iwe ungangodaro wakanzwa nezvekuzara kwebasa guru rekutsvaga sangano rekutengesa kuburikidza nebasa rayo shure kweJay DeMerit Story - runyora runyorwa rwekufamba kwaJay DeMerit rwunoshamisa kubva kuSvondo park yebhokisi yebhola kusvika kuNdebe yeNyika ya2010. Iri sangano rave richienda kukura mamirioni emadhora nokuda kwemishandirapamwe seTippico, KREYOS, Micro Drone 3.0.
Kana uri kuronga pamusoro pekutungamira mushandirapamwe wevanhu vakawanda, iwe unoda kuisa pfungwa pakutengesa kwako. Kana iwe uine bhajeti uye uwane mutsara wakanaka mumusikana wekutengesa, zvingaita kuti tine pfungwa yakawanda yekubhadhara boka revanhu vakawanda reWatchfunding PR.