Kunyangwe iwe paunosarudza kuti kutengesa mari kungave kwakakunakira iwe, kunzwisisa nhanho uye kukanganisa kwekuva chibharo chakakosha.
Makomborero eFranchise Mumiririro Munheyo Yakakura
Kubudirira kwako kubudirira mukutengesa kunobatanidza zvakananga, kusvika pamwero mukuru, kune zvinogona zve franchisor yakasarudzwa uye kushanda kwevamwe vashandisi vangave vachigovana chikwangwani newe. Kusununguka kana kubuda kwemafrancisori kunogona kutora pfungwa dzakakosha, asi nekushaya ruzivo kazhinji kunowanzosvika kushayikwa kwemari uye kusakwanisa kutsigirwa kwakakwana. Kunyange zvazvo pane zviri pachena zvikomborero zvinogona kuuya nekusarudza franchisor itsva, nyaya ino ichatarisa kune mamwe mahombekiti ekurapa. Muzhinji, zvakanakira zvinowanikwa mukutengesa zvinosanganisira:
Mutengo Kuziva uye Kubvuma:
Pane humwe hutano hwehutano uye hunoenderana nehuwandu huwandu hwevanhu huri kutarisira kubva pane chero bhizinesi rekutengeserana - kusanganisira nzvimbo dzekambani-dzakagadzirwa uye dzakapoteredzwa.
Kune nyaradzo uye maonero ehuwandu hwemungozi pakutenga zvigadzirwa nemishandiro mumaketani anotaridzirwa zvakanaka. Mushure mezvose, pasi pemaitiro emagetsi vanhu vauye kutarisira kuti nzvimbo imwe neimwe ichatarisa yakafanana, ivai nematongerwo akafanana uye maitiro ari panzvimbo, vane nguva yakafanana yekushanda, mitengo, zvigadzirwa, maitirwo, menus, uye mutengi.
Pasinei nokuti zvigadzirwa zvemashizha uye maitirwo acho zvakakwirira here kana kuti zvisizvo, pane kazhinji vateereri vanotoda kutengesa imomo nokuti zvigadzirwa nemasangano zvinosangana nezvido zvavo zvakasiyana uye vanogona kuvimba pane zvakaenzana kubva munzvimbo kuenda kune imwe nzvimbo, pasinei nemusika.
Anowanikwa Vatengesi Base
Usagamuchira "sarudzo imwe chete." Tine muchengeti akabudirira zvikuru uyo baba vakatanga bhizinesi makore makumi mashanu akapfuura, uye vanakomana vakawana bhizinesi kubva kuna baba vavo havangambofi vakadya. Kunyangwe iwe uchida kana kuti usingadi chigadzirwa kana basa hazvina kukosha - ndizvo zvinowanikwa nemutengi wako uye zvisingadi zvakakosha.
Vashandi vanonzwisisa hutano hwehutano uye mutengo wavanoda uye vanotengesa kutengesa munzvimbo dzakasvikiswa dzinogutsa chido ichi. Izvi zvinokonzerwa nevatengi varipo kune chigadzirwa, zvinowanzogadzirwa nemamwe mabhizimisi muhurongwa, zvinokonzera marucise kukwikwidzana nevashambadzi venyika vanozvimirira voga uye vanorwisana nemakwikwi makuru ehurumende uye vasina-franchised mumusika. Kuva chikamu chekutengeserana zvakanaka kwehurumende kunogona kuunzawo iko kunakidza kwenhoroondo-yakawanda nhoroondo dzakagadzirwa kwenguva yakareba ne franchisor. Kune zvimwe zvigadzirwa nemashandiro, mabhizimusi makuru anotarisa mataramiro kune chigadzirwa uye zvese zvinodiwa nemitambo yekutengesa zvingawanzozadza bhiri iro.
Kubatsira Iwe Kutanga
Yakarongeka zvakanaka uye inotungamirirwa nehurumende yehurumende inokupa maitiro ekuvhiya akaongororwa, kusarudzwa kwenzvimbo, uye rubatsiro rwekutsvaga, ruzivo rwekuchengetedzwa kwekuchengetedza, mapurogiramu ekuvaka, kuderedza midziyo yemidziyo, kutanga uye kukura kwakadzidziswa kwevatungamiri nevashandi, mabhuku ekushandisa, kutengesa uye kuratidza zvirongwa, uye zvimwe zvakakosha zvinotsigirwa kuti zvibudirire kuunza bhizinesi rako.
Mukuwedzera, iwe unowana rubatsiro kubva kune franchisor yako kana iwe uzarura uye une ruzivo rwevamwe vafambisi vave vari muhomwe dzenyu uye vanogonawo kubatsira.
Zvimwe Zvikomborero Zvinoenderera
Izvi zvinosanganisira rudzi uye nguva yakawanda yekukurukurirana, pamwe chete nehuwandu hwedzimbahwe uye kushandiswa kwenyika iyo franchisor inopa mari dzavo. Uyezve, vazhinji vanokwidziridza mafrancisori vanoita basa rakakura pakuvimbisa kuti mari dzavo dzinobatsirwa kubva kune simba rekutenga rehurumende yose; kuwana inyanzvi uye kugovera pamutengo wakaderera kupfuura makwikwi ako kunogona kubatsira.
Simba rekutengesa reBritain
Unyanzvi hwepamusoro hunokosha - hunoendeswa nenzira yakarurama uye nemashoko akanaka. Nokubatanidza mamwe mabhadharo ekutsanangurira majejeti muBlogged Brand Fund, vaFranchisor vanokwanisa kukudziridza zvakanyatsogadziriswa kwekutsvaga kwekutengesa zvinhu, kushambadzira, zvirongwa zvekuzarura, uye zvimwe zvinhu zvekutengeserana izvo vanozvimirira vasingakwanisi kuwana.
Kuva neropa rako mumusika inobatsira zvikuru pamusoro pemakwikwi. Nokubvisa simba rekushandisa rinosanganisa rehurumende yekutengesa, uye nekubatanidza iyo inowanikwa nevanotengesa vashandi nechinangwa chekuwedzera kwekuwedzera kuburikidza kuwedzera nzvimbo itsva mumusika, hukuru hunogona kuwanikwa. Kuva nenzvimbo dzakakwana mumusika kuti uite hutsinye hunotyisa hunopesana nevaswikwi nokuti marashi yako ari nyore kuti vatengi vawane.
Nehukuru hunoshamisika uye chiratidzo chinonyatsozivikanwa chinouya nzvimbo inonakidza kune vanhu vanoda kushanda. Uyewo, zhinji franchisees emunharaunda vanochengetedza mabhesi apo vamwe vatengesi vashandi vari kutsvaga vashandi vakanaka uye apo mikana inowanika, vanowanzogovana zviyero izvi uye kunyange kugovana vashandi. Nekuuya kweAne Affordable Care Act, kugadzirisa mari yebasa kuburikidza nehuwandu hwekugadzirisa zvishandiso nekubatana nedzimwe mari dzekushanda panyaya dzebasa zviri kuvewo zvinokosha zvakakosha.
Kukanganisa kweFranchisees muNheyo Yakakura
Hausi nguva dzose kana uine franchisee uye, sezvandambotaura kare, kutengesa mari hakusi kusarudza kwakanaka kune munhu wese. Zvakakosha kunzwisisa basa rako se franchisee. Uyewo, vafambisi vehurumende havasi vakakwana - apo rimwe franchisor ringakwanisa kuva mukana wakaoma, imwe ingakurega iwe uchichengetedza hupenyu hwako. Mune dzimwe nyaya, tichakurukurirana nekushingaira nekuziva kuti tingasanure sei masangano makuru kubva kune avo wamunofanira kudzivisa.
Kurasikirwa Kwekuzvipira
Kutengesa kunoda kuti iwe urege rusununguko rwekuita zvisarudzo zvekutanga pane zvaunoda kuti bhizinesi rako riite. Semuenzaniso, haugoni kuwedzera zvishandiso zvitsva nemasevhisi kana kuti kubvisa izvo zvaungasarudza kutengesa. Franchisor yako anogona kukurudzira maawa ako ekushanda, uye kunyange mari inogona kuiswa kana kuchinjwa nehurumende yehurumende. Usatarisira kutenga mari yako kubva kune wese waunosarudza, kunyange kana mutengesi iyeye ane mutengo unokosha mwedzi uno; mumitambo yakanyatsotarisa, kusarudza vatengesi kuchazoitirwa iwe. Kune vamwe vanhu, kusava nekuzvipira uku ndiko kukanganisa kukuru kwekuva franchisee. Shanduro dzeFranchise dzakagadzirirwa kuti vafrancisor vave nekodzero yekuisa mitemo yemitemo, uye iwe uchave wakagadzirirwa kushandisa bhizinesi rako zvichienderana nefranchisor yemagetsi. Kana kurashikirwa kwerusununguko chinhu chausingazokwanisi kutsungirira, usava franchisee-hauzombofari pasinei nemari yako yakawanda.
Over-dependence
Chimwe chisingabatsiri ndechekuti kutengesa kunowedzera-kunomiririra pane franchise system. Kunyange zvazvo franchisor inotsanangura nzira dzokuti iwe unoda kushanda sei kumagetsi, ndiro rako roga rokutarisira nekushanda bhizinesi rako nezuva nezuva. Hapana munhu ari kutora mutoro iwoyo kubva kwauri.
Apo vafranchisees vanovimba zvizere nehurongwa hwekubudirira kwavo, kutarisira kwavo kudarika kunokonzera mamwe matambudziko. Semuenzaniso, apo mutori wenyika angave ane ruzivo rwemarudzi kana rutivi, kana mutengesi asingashandisi mukutengesera kwekunze haazounzira vatengesi vavanenge vari panzvimbo yavo. Uyewo, apo boka rekusigira re franchisor riripo kuti rikubatsire kuita zvisarudzo, ndiro basa ravafambisi yekuita bhizinesi zuva rimwe nerimwe, uye kudzidza kudzidzira bhizimisi kunokosha mukubudirira kwechiremba. Iwe unofanirwa kuenzanisa mitemo yehurongwa nehukwanisi hwako hwekutarisira zvinhu zvako pachako.
Other Operators:
Kunyange kuiswa kwechirongwa chimwe chezvikonzero zvekubatana nehurumende yehurumende nokuti inounza kwamuri vatengi vanoziva hutano uye kusagadzikana kwezvinhu zvamunofanira kupa, dambudziko guru kune bhizinesi renyu nderekuita kwevamwe franchisees. Ma Franchisees haasi kungotongwa chete nemabasa avo, asi nemamwe mafranchise anoshandisa sei. Kana imba yepahotera kana yekushambidzika yakasviba munzvimbo imwe, vanhu vakawanda vanoona kuti dambudziko riripo munyika yose. Shingaira nevamwe vafambisi vehurumende kuti uone kuti munhu wose anoshanda kune zvinodiwa zvehurongwa.
Mari Inotarisira
Zvinotarisirwa nefranchise dzimwe nguva zvinotarisira zvisingatarisirwi nezvemari yavanowana kubva kubhizinesi ravo. Kuva netarisiro yechokwadi kunokosha kune imwe sarudzo yekutsvaga. Zvakakosha mukushanda kwakakodzera kwekuti iwe unonyatsonzwisisa mari yakawanda yaunogona kuwana se franchisee.
Kutarisa Inelasticity
Franchise maitiro anotungamirirwa nezvibvumirano pakati pe franchisor uye franchisee imwe neimwe. Kazhinji, zvibvumirano izvi zvine zvipingamupinyi zvinogona kukonzera kukwanisa kwechikwata chekutsvaga kugadzirisa kudiwa kukwanisa kutarisana nekutyisidzira.
VaFranchisor vangave vasingakwanisi kuwedzera nzvimbo kumusika kana kukubvumira kuendesa bhizinesi renyu kumusika, nokuti mumwe franchisee angave ane kodzero dzenyika dzisingakwanisi kuvharwa. Uyezve, mune iyo nyika iyo yakagadza mitemo yehukama, vafambisi vehurumende vanogona kunge vashoma kune zviito zvavanogona kutora pamusoro pemafambisirwo asina kukodzera, kunyange kana mabasa avo akaipa ari kukuvadza bhizinesi renyu.
Zvimwe Zvokufungisisa
Izvo zvipingamupinyi zvekutengesa mari zvingava munondo unocheka kaviri pane imwe nguva - vanogona kuita kuti kutengesa kubudirire, asi kunogonawo kuve kukanganisa kune dzimwe franchisees. Izvo zvipingamupinyi zvingangodaro pane zvigadzirwa uye mafranchisees anobvumirwa kupa; zvikanganiso pamusoro pehukuru uye humwe chete mundima yavo; mukana wokugumisa kukundikana kutevera urongwa; iyo inowanikwa mari yakawanda inowanzotarisirwa kugadziriswa, kugadzirisa, kana zvishandiso zvitsva semamiriro ekuvandudzwa; mari yekutengesa nekuvandudzwa; uye zvigadziriswa pamashamba ekuzvimirira. Uyewo, yakawedzerwa mari yekutonga , kushambadzira, kudzidziswazve, uye mamwe mabasa angangoderedza mari yekuwana mari.
Chokutanga, ongorora kana kutengesa kune iwe . Zvadaro unzwisise zvakanakira nekuvhiringidza uye ona kana kusakosha chinhu chaunogona kurarama nacho. Chengetedza izvo zvinokosha kwauri mupfungwa kana uchitarisa chero franchisor, uye usafungidzira kuti mukana wose wekutengesa mukana wakafanana.