- Vakasarudza kuti vangada kushanda ivo pachako pane mumwe munhu;
- Vari kutarisa kuti vatsive kana kuwedzera mari yavo; uye,
- Vari kutarisa kuti vawane kudzoka zviri nani pakushambadzira kwavo kudarika zvavaigona kune imwe nzvimbo.
Kusiyana nokuva nematokisi, zvisungo, dzimba kana mamwe masimba asina kufambisa, kutengesa mari inoshandiswa apo iwe une simba guru pakuita kwekutsvaga.
Iko kushandiswa kushingaira uye, kunze kwedzimwe hutano hwakasiyana-siyana, hupfumi hwehurumende huchakuda iwe kuti uite nguva yako yakazara yekugadzirisa nekushanda yako franchise.
Pachine zvishoma, iwe unofanirwa kutarisa kuti uwane mari zvichienderana nekuzvipira kwako nguva pamwe nekudzoka kwekutsvaga kwekutsvaga kudarika iwe unogona kune imwe nzvimbo. Zvakanaka kuchengeta mupfungwa kuti mune mari inoshandisa zvakanaka franchise system, kukosha kwekubuda kwebhadharo kunogona kunge yakakwirira kudarika iyo inowanikwa mune bhizinesi rehurumende isiri-franchised nokuti ukama nemafambisi ehurumende inowedzera kukosha kwebhizimisi iri kutengeswa.
Maonero Akutarisa Franchise Investment
Kana iwe ukasara mune chero upfumi hwenyika, iwe unowanzobhadhara mari yakawanda yehuwandu hwemari inotarisirwa kubva kubhangi kana imwe chikwereti chikwereti. Vakawanda voruzhinji vanowana zvikwereti kubva kumabhanga avo izvo zvinotsigirwa neBusiness Business Administration (SBA), izvo zvinoita kuti kuwana chikwereti chive nyore.
I-SBA yakagadzira Bhuku reFranchise kuti richengete mutoro wako nyore nyore. Munguva yakapfuura, nguva dzose pawakakumbira kubhadhara chikwereti kuti uwane franchise, muongorori wemunharaunda aizoda kuverenga uye kuongororesa chipo chechirchirori kuti ave nechokwadi chokuti chakasangana nehurumende yeZIV yekuzvimirira. Nhasi, vafambisi vehurumende vari kupa zvinyorwa zvavo zvekupa SBA nguva isati yasvika uye, kana uchitenderwa sechiremba, iwe haufaniri kupfuurira kuburikidza nehutori hwekuongorora runyorwa.
Dare Regriter yaFranchise haina chivimbo chokuti iwe uchawana chikwereti kubva pane izvo zvinobva kwauri uye kana iwe ukasangana nemari yekubhadharira bhangi; iyo inongogadzirisa nzira yekuwana shanduro yekwereti yeSBA ichi nyore uye nokukurumidza. Runyora rwevashandi vehurumende dzakagamuchirwa paGwaro reSBA rinogona kuwanikwa pa https://www.sba.gov/content/franchise-registry-approved-brands.
Zvakakosha kana wakatarisa chero chikwereti uye chero mari yekutsvaga mari, kuti kubuda kwemari kwebhizimisi kunokwanisa kutsigira chikwereti chako chebasa. Nokuda kwechikonzero ichocho, vazhinji vanofambisa mari vanoisa chikamu pamari yemari iyo franchisee inogona kukwereta mukuita mari yavo yekutsvaga mari. Iwe unofanirwa kushanda pamwe neauntian wako kana mumwe mupi wezvemari kuti agadzirire zvirongwa zvebhizimisi rako kuitira kuti uone kuti bhizinesi rako richava nemukana wokutsigira chikwereti chako chebasa. Tichifunga kuti zvichazoitika, kana uchiverenga kudzoka kwako pane utsvaga, unofanira kufunga kuti kudzoka kwako kunofanira kunge kuchienderana nemari yawakapa zvakananga uye kwete pamari yese yebhizimisi mubhizinesi.
Kusarudza Zvakanakira Kudzoka paFranchise
Mukati pebhuku rekuzarura, iwe unogamuchira kubva kune vanoburitsa mari ( Franchise Disclosure Document, aka FDD ) ndiyo inonzi inonzi Financial Performance Representation (FPR).
IFPR ndeyechina 19 muDDD. (Pamberi pa2007, FPR yakatumidzwa seMari yekupa Mhosva.)
IFPR ndiyo imwe chete muDDD iyo inofadza; havasi vose vanofambisa mari vanopa imwe, asi nhasi vakawanda vanoita. IFPR haisi chivimbo chekuti bhizimisi rako richaita zvakadini: kune zvakawanda zvakasiyana siyana zvekutarisa uye zvisingaiti, zvizhinji zvezvichaita kuti bhizimisi rako ribudirire kana kukundikana kuchave kwakatarisana nekuti iwe unotarisira sei nekushandisa nzvimbo yako. Izvo izvo FPR inowokuudza iwe ndeyekushanda kwemashoko pane nzvimbo dziripo dzakagadziriswa. Zvimwe zvinonyatsotsanangurwa; vamwe vanongokupai huwandu hwemashoko. Kana uchitarisa FPR, zvakakosha kuti iwewo uverenge uye unzwisise nheyo dzinotevera kuti uwane kunzwisisa zviri nani zvedzidzo iyo franchisor inoshandisa - uye ruzivo rungasave rwunosanganiswa mukuzivisa.
Dhiyabhorosi ichakupawo mamwe mazano anobatsira, kusanganisira kuenzaniswa kwekutsvaga kwako kwekutanga (Chinyorwa 7), mari yako yokutanga uye inopfuurira kune franchisor (Zvikamu 5 ne6), uye kana iwe kana kuti kwete franchisor yako ari kuwana chero mari yekutengesa kana midziyo yaunotenga mubhizinesi rako (Itin 8).
Mukuwedzera kune FDD, une zvimwe zvinyorwa zviviri zvekushandisa zvinogona kushandiswa mukuongorora kudzoka kwako kwekutsvaga kwekutsvaga. Chinyorwa 20 chine urongwa hwema franchisees akange aripo uye avo vachangobva kusiya. Franchisees anogona kukupa ruzivo rwakanyanya pamusoro pemari yavo yekupinda mubhizinesi, mari yavo yekuita, kuputsa-kunyange, nezvimwewo. Imwe nyaya ndeye ruzivo pamusoro pekambani nemakwikwi ayo anowanikwa paInternet.
Kushanda nemudzidzi weakabhadhari kana mumwe mudzidzisi wezvemari, zvakajeka kuumba kujekesa kwekuti mari yako ichaita sei uye kudzokera kwekutsvaga iwe unogona kutarisira kuzadzikisa.
Nzira Yokuwedzera Nayo Zvaunogona Kudzoka
Hapana chinhu mubhizimisi chinogara chichigadziriswa. Yeuka kuti misika yako inogona kunge yakasiyana; iyo mari yekutengesa uye yekushanda inogona kunge yakakwirira kana yakaderera kune vamwe, zvichienderana nekushandiswa kweketheni yekutengesa franchisor; mari yako yezvinhu zvingave yakakwirira kana yakaderera; uye kana iwe uri chikwata chekutanga mumusika, iwe unowanzopedza zvakawanda mukutsvaga kukudziridza vatengi vatsva kudarika kana cheki yako yakanga yatozivikanwa.
Usambofungidzira iwe uri kuzova mutengesi ari nani kune vamwe mu franchise system, kana kuti misika yako iri nani kana kuti mari yako inoshanda ichava nani. Uyewo, nyatsonzwisisa kuti zvikamu zve franchisor zvingave zviripo muFPR yavo zvinowanzobatanidza hupfumi huripo. Vazhinji vanofambisa mari havawanzobatanidza nzvimbo dzave dzakasununguka kwepasi pegore, uye iwe unogona kunge uine ramp up time. Zvigumisiro zvako kazhinji hazvizove zvakaenzana nemamiriro akakura.
Pane chimiro, pane dzimwe nguva, kugadzirisa nhamba kuti zvikwanise zvinotarisirwa kana kuti kuwana chikwereti chebhangi. Chiito ichocho chinogona kuva iko kukanganisa kukuru. Ita tsvakurudzo yako, ita maonero ako, uye nyora nyore yako. Usaruramisire kuwedzera mutsara wepamusoro kana kuchinja mari yezvinhu kana zvimwe zvebasa kana zvimwe zvinotengeswa kuti uwedzere ruzivo rwezasi. Kuti zvive zvakajeka, zvirongwa zvinofanirwa kuve zvakavakirwa pamashoko akavimbika uye kutonga kwebhizimisi rakanaka.
Kusarudza franchisor yakanaka uye kukudziridza zvakanakira mari ndekubatana kukuru kuti utange franchise yako. Asi ramba uchifunga mupfungwa chaiyo yekubudirira: iwe, uye kuti unokwanisa sei kutarisira nekushanda yako franchise.