Mashoko iwayo euchenjeri anobva kuna Bernard Kamoroff, munyori we "Small-Time Operator: Ungazotanga Sei Wako Mabhizimisi Makuru, Chengetedza MaBhuku, Chengeta Mitero Yako uye Usarambe Wakanetseka!" Ungave uchiona pfungwa dzako pamusoro pezvinoitwa nebhizimisi rako , kana nezvekutengesa bhizinesi rako, Kamoroff yakarurama.
Kuedza kuwana vatengi kana usingazivi zvavanoda kana kuti vanoda zvinokupindure mukutsvaga mubvunzo. Iwe unenge uchifanira kushandura kiyi yako mune zvinotyisa zvakawanda zvekiki iwe usati wawana iyo inofanirwa.
Hazvina kukwana kuti iwe uzive kuti nei vachifanira kukupa iwe-vanoda kuziva. Zvakaoma kukwanisa kuwana vatengi pasinawo kudzidzisa kuti nei vachida kukuda iwe pakutanga. Zvido zvinoshandiswa nebasa rako rinofanira kuva zvakakosha zvakakwana kuti vatengi vatotanga kutsvaga mhinduro musati maonana.
Tsvaga kuti "zvishongo zvakatsva" ndezvipi kuvanhu vari mumusika wako . Chii chavanoona kuti matambudziko makuru avanosangana nawo kana kuti zvinangwa zvikuru zvavanoda kuita? Bvunza mibvunzo iyi yevanhu vamunoshumira uye mamwe mabhizinesi anovashandira. Verenga shanduro mabhuku kana zvimwe zviitiko zvekufarira uye kudzidzisa pachako panyaya dzinokosha mumusika wako.
Paunenge uine mufananidzo wakajeka wechinhu chako chakananga pamusika chiri kutsvaga, iwe uchakwanisa kuisa mapepa ako semhinduro. Gadzira zvese zvese zvekutengeserana kwako - webhusaiti, bhurocha, telemarketing script, sales presentation - kuratidza kuti basa rako rinoshandisa sei mabhii anotsvaga awakaratidza.
Nyaya yevashandi vemazano vanoziva kuti iwe nguva dzose unopinda musuo kune kambani yekugadzirisa "dambudziko rekupa." Kana iyo kambani yakatoziva kuti inoshaiwa iyo inosvika iwe unokwanisa kuzadza, iwe unomira mukana wakanaka kwazvo wekubhadhara munzvimbo yekutanga.
Kana ukangopinda uye uchivashandira, hapana mubvunzo kuti iwe uchafumura mhando dzose dzedzimwe nyaya dzinoda kutariswa. Uye sezvo iwe uchitova pachiitiko, kuvaka imba uye kuvimba, chokwadi, vachakuchengetedza kuti ubatsire kugadzirisa matambudziko iwayo.
Izvo ndeyechokwadi kune chero bhizimisi rebasa rebasa, kubva kune ma-psychotherapist kune vanogadzira zvigadzirwa. Mutengi anobhadhara muumbi wekuumba mabhizinesi ebhizinesi; ipapo muumbi anowana muchengeti haana logo.
Apo muumbi anoratidza muchengeti zvakanyanya kufadza sei bhizinesi rebhizimisi raizova nekodhi yekodhi pamusoro pavo, mutengi anobvuma kubhadhara imwe. Asi kana muumbi wacho asvika kune munhu iyeye pamusoro pokugadzira chiratidzo , mutengi angangodaro akaramba. Mune pfungwa yekwereti, yaiva mabhizinesi emabhizimisi aidiwa.
Usanetseka kana nyaya dzinonyanya kuzivikanwa kwete iwe iwe unoda chaizvo kushanda nevatengi vako. Iko mikana ndeyokuti kana iwe uchikwevera tarisiro yekutengesa kune zvavanoda, iwe uchaita mikana yekuongorora dzimwe sarudzo navo.
Asi kana iwe ukatengesa chimwe chinhu chavasati vachiziva vanochida, iwe haungatombovi nekutaura ikoko.