Nzira dzekushandisa Inofanira Kuwedzera Kubudirira
Semabhizimisi maduku, zvakakosha zvikuru kunzwisisa kuti nzvimbo yekudhinda inenge ichichinja sei kuziva kuti ndeipi iyo nzira inoshanda iwe nebhizimisi rako.
Zvitsva uye zvinobudirira zvekutengeserana mafambiro zvinotarisa pamhando dzekuparadzirwa, kuwedzera kwekombiyuta nzira, zvisikwa zvehupenyu, uye kuchinja muhutano hwevanhu vose. Kubatanidzwa kucharamba kuchikosha pakukwanisa tarisiro nevatengi kuburikidza nekugadzira multiplepointspoints. Chinhu chimwe chinoramba chichigadzikana ndechekuda kwedu kuumba hukama ne tarisiro nevatengi kuti vawane kuvimba kwavo nekudzokorora kwavo kutenga.
Video Marketing
Kubudiswa kweVhidhiyo kuchaenderera mberi kukura munzvimbo dzezvinyorwa zvemashoko, kunyanya mavhidhiyo pamba pewebhu, uye pamapeji ekutengesa anosangana nevashandisi; saka, kurarama hupenyu hucharamba huchiwedzera. Funga nezvehupenyu huchaita vateereri vako. Mabhizimisi maduku anowanzowana kubudirira mu Q & A mavhidhiyo akadai seokuti, "Zvingaita sei" zvidzidzo, nyaya dzekutaura, zvipupuriro, uye zviratidzo.
Dhipatimendi-Kutengesa Kutengesa
Hapana kushaikwa kwedata. Sevatengesi, tine webhusaiti yekuongorora, masangano ekubatana nevanhu, email metrics, nezvimwe.
Mumushumo wekupedzisira weEconsultancy, vanopfuura 50% yevashambadzi vanoshandisa zvisingasviki 21 mapuratifomu, mumwe nomumwe ane zvinyorwa zvake uye data. Mabhizimisi maduku angashandisa zvishomanana, asi kuchine chido chakasimba chekuratidza kupiwa uye kuti imwe nzira inobata sei zvinangwa zvebhizinesi dzedu nezvinangwa.
Dhizinesi inogona kushandiswa mukuedza, kuongorora A / B, kutungamirira bhizimisi rako rekuita (sekuita semakambani emakambani ekutengeserana) kuwana mikana mitsva, kuziva mikana ye touchpoint, nekuwedzera kushandiswa kwevatengi.
Email Marketing
Zviri nyore kufungidzira email kutengesa ndeyekutsvaga uye haisisiri yakakosha yekutsvaga mutambo. Kunyange zvazvo kuwedzera kwemasangano ehupfumi uye dzimwe nzira dzekutengeserana dzekutengesa zvinokonzera kushambadzira kwemeyili kumusana wekare, email yekutengesa yakaenderera mberi kubata pasi uye yakaratidza kuva yakabudirira zvikuru uye yakajeka apo inosvika kune tarisiro nevatengi.
Kuenderera mberi, tichaona kuendesa kwemaimeri kushandiswa sechinhu chakakosha kuburikidza nekushandisa maitiro evatengi uye kunokonzera kuchinja maimi e-mail anotumirwa.
Munhu Wemarikiti
Kuita somunhu chinhu chinokosha. Vashandi havachadi kutumira shoko. Unoda uchapupu here? Tarisa kuti Amazon inoshandisa sei kutengeserana kwevanhu uye kuti Google inoshandisa sei kana iri pahutano hwako hwepakombiyuta. Maitiro ako anokurudzira izvo zvaunoratidzwa murwendo rwako rwekutsvaga.
Kuita somumwe munhu kunogona kusimbisa kuvimbika kwevanhu uye kuwedzera mikana yemutengi achizvitenga. Shandisa kusika zvinhu zvakasiyana nevateereri zvauri kuedza kusvika. Ukama hunosikwa apo mutengi anonzwa sekunge iwe uri kutaura zvakananga navo. Iwe unogona kushandisa deta kuti uone zviripo zvaunoda kushamwaridzana nevatengi vako. Iwe unogonawo kushandisa iyo dhiyabhorosi mune yako e-commerce maitiro kuburikidza nekukurudzira michina uye / kana maitiro zvichienderana nemafambiro avo pawebsite yako.
Zvemagariro eZvaMabhizimisi Zvokutengeswa
Zvemagariro ehupfumi zvichava zvizhinji pamusoro pekubatana. Zvemagariro ezvepabonde zvakagadzirisa maitiro avo uye nzira iyo vanogadzirisa kuti zvingaratidza chii. Kana musangano wehuwandu hwemashoko evanhu usingaiti nharaunda yevashandisi vayo, icharatidzwa zvishomanana, zvichiita kuti zvive zvakaoma kuti uende pamberi pezvauri kutsvaga.
Kuenzanisa kubatana kukuru kunotiratidza kuti zvinyorwa zvinoshanda nekugadzirisa sei nevatengi isu tiri kutarisa. Kubatana kwave kuchiratidzwa kutsigira rwendo rwomutengesi.
Influencer Marketing
Kushambadzira kwekutengesa kuchava imwe yepamusoro yekutengeserana maitiro. Makambani makuru akasika kusimbisa nzira, asi izvi hazvirevi kuti mabhizimisi maduku anofanira kusiyiwa kunze kwechando. Semabhizimisi maduku, une mukana wekugadzira hurongwa chaihwo hunoita kuti huve hukama uye kuvimba nevanokurudzira mukati mebhizimusi renyu.
Tanga ne micro-influencer urongwa, uite zvakakwana, uye udzike netini yakawanda.
Cross Device Marketing
Bhizimisi renyu duku rinoda kusimbisa urongwa hwekutengesa hunoverenga nezvemashandisi ose ayo vatengi vanoshandisa. Nhasi, zvinopfuura 50% zvekutsvaga zvinoitika kuburikidza nemagetsi, asi kune chikamu chikuru chevanhu vanoshandisa madhidhiyo emakombiyuta, ma-laptops, uye mahwendefa. Imwe Comescore yekuongorora yakangodaro yakaita kuti kuenzaniswa kwemashamba ekutengeserana kugovera zvinyorwa zvinotevera zvingakushamisa iwe:
- 18 - 34 wemakore: 97% vanoshandiswa nevashandi vanoshandisa 20% vasingashandisi pakombiyuta kana kombiyuta yepombi zvachose.
- 35 - 54 wemakore: 82% vanoshandisa ma multi-platforms pavanoshandisa internet.
- 55+ makore: Kuwanda kwemazana (26%) vanongoshandisa pakombiyuta kana pakombiyuta.
Unofanira kunge uchikwanisa kusangana netariro yako kana mutengi uko kwavari. Shandisa nguva yekugadzirisa kereke imwe neimwe uye kupa ruzivo rwakagadziriswa kubva pane iyo iwe ruzivo rwako rungawanika mumutambo wevatengi. Murairo wakanaka wegumbo sezvamunovandudza sarudzo yako maererano neAdweek ndeyekuyeuka kuti matengesi emashambaya anotanga kuuya.
Kutengesa Nechinangwa
Zvakakosha kutsanangura chinangwa chako shure kwechikwata chako. Nokuita kudaro, iwe uchagadzira nyaya iyo vatengi vachatora uye vanogona kuzviona. Chinangwa-kutengeswa kunotengeswa, iyo ndiyo "nei" shure kwezvaunoita, imwe nzira iyo iwe unogona kuzvitsaura iwe kubva kune vakwikwidzi vako.