Mariro inobatanidzwa
Iyo franchisor inowanzopa mutengesi mari yepamusoro-soro yekodzero yekuita bhizinesi pasi pezita rekutengesa.
Uyewo, franchisor inowanzounganidza mari inoramba ichingobhadharwa mari kubva kune franchisee.
Kutengesa inzira yekuwedzera bhizinesi nekugovera zvinhu nehutano kusangana nepamusoro yevatengi vanoda. Inobva paukama huripo pakati pemuridzi wekodhi uye wepanharaunda kuti ave nounyanzvi uye kubudirira kuparadzira imwe sangano remabhizimisi.
Pachinhu chaicho, bhizimusi mafomu franchising inongova nzira yekuparidzira zvinhu nehutano. Hazvisi, sezvinoita vanhu vakawanda, kutengesa kwechigadzirwa. Wendy's haatengesi hamburgers; Midas haina kukwidza mufflers. Izvo zvavanotora franchise imwe neimwe ibhizinesi iyo inopa chibereko kana basa. Iyo ndiyo nzira yose yekuita bhizinesi, zita, chigadzirwa, kurongedza, uye nzira yekutengeswa iyo yakabhadharwa.
Basa reFranchisor
Iyo franchisor ine mabasa matanhatu makuru ekubudirira kwehurumende yehurumende:
- Kuita zvose zvavanogona pakusarudza vanokwana franchisees vanonzwisisa pfungwa yefranchise uye vanozvipira kuita sangano maererano nemaitiro akaiswa.
- Kuita zvose zvavanogona kuti vadzivirire mararamiro echikwata uye chirumbira kuburikidza nekugadzirisa maitiro emagariro munzvimbo dzose dzekambani uye dzakapoteredzwa.
- Kuita shanduko kune chigadzirwa chemugadziri uye / kana kushandiswa kwemashumiro kana zvichidiwa kuti usangane nevanoda kudiwa.
- Kuvandudza nekuvandudza kushandiswa kwehurongwa.
- Kupa mararamiro nekudzidziswa kushandiswa nemapoka avo kuti ave nechokwadi chokuti vose vadzidzisi vese vanoziva basa ravo mukushanda kwakagadziriswa uye vane unyanzvi hwekushanda mukuita basa ravo nebasa.
- Kuvandudza nekusimbisa kushambadzira, kukurudzira, uye kutengeserana maitiro, sezvazvakakodzera, izvo zvinotsigira chigadzirwa chechirwere chechirwere uye kuwedzera kukwanisa kwevatengi.
Nei Uchifanira Kusarudza Kutengesa?
Chikonzero chikuru chinoita kuti vashandi, vatengesi, uye makambani emasangano vanowanzopa musarudzo yekutsvaga mari ndeyekushayikwa kwemari. Kutengesa kunovabvumira kuti vashandise nguva yakawanda kune dzimwe nzvimbo kupfuura zvavanokwanisa kuita, vachishandisa mari inowanzopiwa nefranchisees.
Kutarisana kunogadzirisa kukanganisa kunotonyanya kukosha; ndiko kuti, kutungamira nekushanda. Mune imwe nguva iyo kambani yose inotarisana nechisimba chemusika webasa rakaoma, zvikwereti zvinopa hutungamiri hwemunharaunda uye kutora nzvimbo yebasa rinodiwa kuzarura michina uye kuendesa kune vatengi zvakanakisa zvebasa uye zvigadzirwa zvavanoda.
Asi kuti kubudirire nhasi, mabhizinesi ose anofanira kuunza pane chivimbiso chebasa ravo: yepamusoro-soro michina uye maitirwo anowanikwa nehurumende yepamusoro.
Yakave iri nheyo yakasimba yekusarudza kutengesa. Kana zvikaitika zvakanaka, kutengesa mari kunowedzera kuderera kwekukundikana uye, zvinopesana nezvitendero zvakakurumbira, hazviremerwi zvakanyanya nemitemo kana kupomera mhosva.
Injini Yekukura neChechi Yekare
Kutengesa hakusi kwekutsanya kwekudya, kubhadhara mavhidhiyo, kana kushanda kwemotokari - inowana midzi yekare yeChina, uye yakashandiswa zvikuru nehurumende muMiddle Ages. Yakatanga kuonekwa pane zvakaitika muUnited States mushure meHondo yeVanhu uye yakava simba rekuverengwa pamwe chete mushure mehondo yemakore makumi mashanu. Yakaputika mu "60s, mapurisa pachayo mumakore makumi manomwe, uye yakakura mumakore makumi mapfumbamwe. Kubva kuma1991, yakaramba ichingopfuurira kubudirira kwehupfumi hwose.
MuUnited States, kutengesa mari ndiyo imwe yemotokari yakabudirira kutora mabhizimisi maduku uye yakakura ikava mumaketani emunyika.
Kune dzimwe nyika, vatengesi veAmerica vane simba renyika, nekutengeswa kwekombiyuta yebhizimisi iyo inowanzoonekwa sechisimba chekusimudzira mumari inotanga kubuda. Izvozvi, isu zvino taona kukura kunokurudzira mukutengeserana kwenyika dzakawanda - vafambisi vehurumende vari kunze kwenyika vachishandisa nzira yekutsvaga kuti vawane nzvimbo mumusika weAmerica.