Chigadzirwa uye zita rekutengeserana franchising ndiro rekupa mvumo yefranchisee kana mutengesi kutengesa kana kuparadzira chimwe chigadzirwa uchishandisa marimi ekutengeserana , zita rekutengeserana uye logo.
Kuparadzirwa kweMikhiqizo Franchising, waka Traditional Traditional Franchising
Kuparadzirwa kwekugadzira franchising, kunonyanya kunzi kudyidzana kwechiremba, hazviwanzo kuuya mupfungwa apo vanhu vazhinji vanofunga nezvekubhadhara asi asi chaizvoizvo zvakanyanya kukura kupfuura yebhizimisi mafomu ekugadzira franchising.
Chikonzero ndechokuti ukuru hwekutengeswa kwega kwega mune zvekugadzira franchising kwakakura kwazvo kupfuura vazhinji vebhizimisi mafomu ekutsvaga kutengesa.
Chii Chinonzi Franchise Yechechi?
Mune mararamiro emagariro, ndiwo mishonga yakagadzirwa kana inopiwa nefranchisor inotora nzvimbo yepamusoro, kwete yehurumende yehurumende yekuti bhizimisi rinofanira kuitwa sei. Muchengeti wemvumo kune franchisee kodzero yekutengesa kana kuparadzira chimwe chigadzirwa uchishandisa marimi ekutengeserana, zita rebhizimisi, uye logo. Kunyange zvazvo mune bhizimisi maitiro franchise bhizinesi rebranchisi rinongozivikanwa chete nemararamiro ayo anogoverana ne franchisor nedzimwe mari dzakasununguka, mumutambo wechechi franchisee inotarisirwa kuva nehuyo hwekuno.
Kudyidzana kwetsika kazhinji kunowanikwa mumotokari, motori, pamba pamba, uye purazi zvigadzirwa zvevatengesi; petrooline service stations; automotive accessories; uye soda uye vaparidzi vemoroja apo franchisee kazhinji inotarisirwa kugovera kushambadzira kana kushandiswa kwemashure kutengeswa kumiti yakagadzirwa naFranchisor.
Iyo tsika franchisee inowanzogoverwa nharaunda inobatsira iyo inogadzirisa nhamba yevakwikwidzi vemagetsi iyo ine yezvigadzirwa zvemiti mumisika yayo. Izvo zvakagoverwa nemishonga nemuitiki zvichienderana nekushanda kana zvimwe zvinoshandiswa.
Mutengo wekutengesa franchising uye mutengesi-mutengesi unoona zvakafanana.
Musiyano uri muhutano hwehukama. Munharaunda yemagariro franchisee inongotengesa chete chigadzirwa chemugove chinopiwa nemunhu mumwe chete kubva kubhizinesi ravo. Asi mune ukama hwekutengeserana-mutengesi, mutengesi anogona kupa zvinhu zvakasiyana-siyana zvemishonga nemashandiro, uye zvimwe zvezvinhu izvi zvinokurudzirana zvakananga.
Zvose zvinonyatsozivikanwa nevatengi zvakasiyana chaizvo. Kunyange zvazvo mutsika yemukana inogona kuva nehuyo chaiyo, kuti huzivikanwe huchiri hwakasungirirwa zvakanyanya kune zvinogadzirwa nemuchina. Kusiyana neizvi, mune ukama huripo-mutengesi, muiti wacho haasi kurega mutengesi kodzero yekushandisa maranho ayo kuti aone bhizinesi rayo uye mutengesi anoshandisa zita rawo uye zviratidzo pakuita bhizinesi.
Zvose mbiri dzechikoro uye mutengesi dzinoshandisa uye dzinoratidza zvinhu zvekutengesa uye zviratidzo zvakapiwa kana kutengeswa nemuti. Zvisinei, mune ukama hwekutengeserana-mutengesi, hapana tariro kana kuti zvido zvekuti vanoita sei mabhizinesi avo (kunze kwekuti inopindirana nemitengo, zvigadziriswa zvakagadziriswa, nezvimwewo), uye kunze kwekudzidziswa kunopiwa nemuumbi anogona inoda kuti michina yakatengeswa ichatengeswe, muiti wekugadzira haasi kupa bhizimusi chero ripi zvaro kana mamwe mazano kune vatengesi varo.
Chii Bhizinesi Format Franchise?
Mune bhizinesi maitiro franchise, mabhizimisi e-franchisor kune mabhizimisi ayo zita rake rekutengeserana uye marashiro pamwe chete nehurongwa hwekuendesa michina nemishandira pasi pechikwata chechirenda. Mutengesi inozivikanwa nevatengi nezita rairipi rairi kugoverana ne franchisor uye mamwe mafranchisi muhurongwa.
Icho chirongwa chekutora chakakosha mune bhizinesi mafomu franchise. McDonald's haatengesi hamburgers, uye Midas haatengesi mufflers. Zvavanotengesa nehurongwa ndiyo inobvumira franchisee kupa zvikwereti nemabasa pasi pechitarisiko chechiremba. Mukutsinhanisa nemari yekutanga uye inopfuurira, franchisee inotarisirwa kuti iite bhizimisi ravo rakasununguka nenzira inogonesa kusagadzikana uye inosangana nekutengesa kodzero yevashandi vimbiso yemukana.
Bhizimisi maitiro ehurumende yehurumende vanotarisa kutarisa uye kunzwa kwebhizimisi. Vanopa franchisee nechinangwa uye marongero emabhizimisi avo; tsanangurira midziyo, zvigadziro nemichina iyo franchisee ichashandisa; vanobvuma nzvimbo iyo franchisee inosarudza; kusimbisa uye kumanikidzira chibereko nehutano hwehutano; kupa chidzidzo chekutanga uye chinopfuurira nekusigirwa; kupa magwaro nemashoko anoshanda uye mazano; sarudza POS uye IT system iyo franchisee ichashandisa; inoda kuti franchisee ashandisa chete franchisor-yakagadzirwa kana yakagamuchirwa zvinhu zvokudhinda, nezvimwewo.
Kunyange zvazvo franchisor isingapindi mubasa rezuva nezuva rebhizimisi rebranchisee, chii chinonzi bhizinesi rebhizimisi riri kuedza kufambisa kutarisa kwakanaka uye kunzwa kune imwe neimwe yenzvimbo dzayo. Kubatana, kudzokorora kwakagadzikana ndicho chinonyanya kushandiswa kwebhizimisi mafashoni.
Mune zviitiko zvakawanda, franchisor haisi kupa mutengesi kune chero ipi zvayo yakagadzirwa yakagadzirwa kuti vatengese, asi inowanzovapa zvigadzirwa uye zvinhu zvavanoshandisa mumabhizimisi avo. Kana zvigadzirwa zvinopiwa nemuiti, sezvakaitwa motokari pashuremarket, kazhinji franchisee inenge ichisanganisira iyo michero muzvigadzirwa uye basa ravanotengesa. Funga nezveColonel Sanders '"11 maruva nemafuta" paKFC.
Bhizimisi mapuroguru ekutsvaga mari ndiyo inowanzoshambadza uye inofanirwa nevanhu vakawanda pavanotaura nezvekutengesa. Inoshandiswa nemabhizimisi anodarika makumi maviri kubva kumaresitorendi ekukurumidza, mahotera, dzidzo, nekudhindwa kune vakwegura vakwegura uye vezvehutano.