Mazano Okugadzirisa Zvemabhizimisi Zvemabhizimisi Zvemagariro
Kushambadzira kwevhidhiyo yemagariro inzira yakanaka yekusimudzira bhizinesi rako. Zvakasununguka, zviri nyore, uye kazhinji, zvinonakidza. Dambudziko nderokuti rinotyisa uye harina basa, uye rinogona kuva rakaoma kutarisa mhinduro dze. Kune zvakawanda zvakakura zvekushambadzira zvemashoko ezvehuwandu hwemashoko evanhu zvinotsanangura zvakakwana mitambo yakasiyana-siyana uye kuti ingashandise sei. Zvinosuruvarisa, hazviiti basa rakanaka chaizvo rinotsanangura nzira yekuita chirongwa chezuva nezuva rehupfumi.
Kana uri kurwisana nemasangano ehupfumi, heano mazano ekugadzira chirongwa chinoshanda pasina kutora nguva yakawanda.
Chikamu Chekutanga: Kugadzirira Kugadzira Media Media
Usati watanga tweeting uye kugoverana bhizimusi rako rekumba, unofanirwa kuve nechokwadi chekuti mapurogiramu ako anokurudzira-akagadzirira, uye iwe unoziva zvinoguma zvaunoda kubva mumagariro evanhu. Danho rekutanga nderokushanyira imwe neimwe yehutano hwemagariro eunoshandisa uye unova nechokwadi kuti une:
1) Yakatumira mifananidzo yakakodzera. Kunze kwekuti iwe uchishambidza zvipfeko kana kutengesa mafambiro ekufambisa mune bhizinesi rako rekumba, mufananidzo wako iwe mubhaini muCancun zvingasazoshanda. Funga nezvebhizimisi rako uye vateereri uye sarudza mufananidzo wakaenderana. Mufananidzo wewe unofadza kupfuura chi logo chako, kunyange uchida kufunga nezvechiratidzo chako uye zvaunoda kuti vanhu vayeuke. Iva nechokwadi chekuti mufananidzo wakaisvonaka, izvo hazvirevi kuti zvinofanira kutorwa neunyanzvi, asi inofanira kuva nekugadzirisa kwakanaka.
2) Yakapedzisira yakawanda yezvikamu zvep profile. Pane dzimwe nzvimbo, unogona kubva kure nekuzadza zvinhu zvose, zvakadai semavhidhiyo amaunoda. Asi iwe unofanira kupedzisa zvikamu zvose zvakakosha kune bhizinesi rako.
3) Yakatevedza vanhu vanoita zvekushambadzira munharaunda yako. Zvemagariro evanhu haasi ivo chete nezvevanhu vanokutevera, ndezvekutevera vamwe, zvakare.
Tanga nekubatana nevanhu waunoyemura kana kufara, zvikurukuru mumhizha rebhizimisi remuzinda wenyu.
4) Itai kuti zvigadzirwa zvehupenyu zvivepo pawebsite yako kana blog. Pachine zvishoma, iwe unofanirwa kuva nehukama kumaprofayiri ako kuitira kuti vashanyi vako vakugone kukutevera, uye mabhii ehuwandu hwemagariro evanhu kuitira kuti vagozokwanisa kugoverana nehupenyu hwako nevateveri vavo. Zvisinei, pane zvimwe zvakawanda zvishandiso zvaungashandisa kuchengetedza nguva uye kuwedzera mhinduro. Nemuenzaniso, kusanganisira "Kushongedza kuKuteerera" sarudzo pamakona ako (iwe unogona kushandisa iyi Kushandisa Jenereta yekutengesa kana WordPress plugin - tsvaga purojeji yako rekutsvaga) inoita kuti zvive nyore kune muverengi wako kuti tweet yako zvayo. Kubatanidza Facebook zvinyorwa paBlog WordPress yako kunowedzera kuwirirana nemusika wako. Ndinoshandisa plugin inonzi CoSchedule kuumba nekugadzirisa mabhuku angu ebhulogi mune zvekugarisana mukati meShokoPress. Asi iwe unogona kushandisa Hootsuite (iyo ine WP plugin) kana Buffer pane. Rimwe bhuku reWP raunofunga kuti Revive Old Post, iyo inotevera mushure memazuva makumi matatu (kana chipi zvacho chaunosarudza) ichasarudza zvese mumatunhu aunosarudza uye Tweet.
5) Sarudza zvipi zvaunoda kubva kune zvekugarisana nevamwe. Mhinduro shoma kune iyo ndeyokutengesa kana vatengi, asi kutumira "kutenga zvangu" kana kuti "kundibhadharira" nguva yose haishandisi uye, chokwadi, kuchaguma nekurasikirwa nevateveri.
Pane kudaro, funga pamusoro pezvaunokwanisa kutumira izvo zvingaguma zvichitungamirira kukutengesa, zvakadai semigwagwa yakawanda kana vanyori vemu-mail . Dzimwe hurumende dzinotumira zvinangwa zvinogona kuva:
1) Kuwedzera kuverenga kwebhulogi yako.
2) Tsvaga vamwe vanyori ve email.
3) Tsvaga vamwe vateveri kune dzimwe nzvimbo dzemashoko ezvehuwandu (kureva kukurudzira Facebook fan peji pa Twitter feed yako).
4) Kuwedzera simba (kutendeseka uye unyanzvi) nechekutengeserana kwako.
5) Kuvakwa nehutano nemusika wako wekutengesa (kureva kuti unofara kana ushamwari).
Zvose zvemashoko ezvehupfumi mushure mekuita iwe zvinofanira kuva nechinangwa chekuguma chinokonzerwa nacho. Saka kana iwe ukatumira URL yenyaya yako yeblog blog yakanyanya, chinangwa chingangodaro kuwedzera kuverenga uye kuchinja, nekuvaka hukama.
Chikamu Chechipiri: Kugovera Pamasangano eZvaMutauro
Kana zvasvika pakushambadzira, mune mabasa maviri. Chimwe: kugovana zvinhu kuti zvizadzise zvinangwa zvako pamusoro, uye zviviri: kuti uite nevamwe.
Chokutanga, tichavhara kugovana.
Kugovera Zvako
Dambudziko muhuwandu hwemagariro ehupfumi huri kuwedzera kukurudzira. Izvi zvakaoma nokuti rimwe shanduro yakasiyana. Vamwe vanogadzirisa nhamba yevanhu (Twitter) uye vamwe inosanganisira zvikuru mafananidzo (Pinterest kana Instagram). Heano matanho matsva ekugadzirira hurongwa hwako hwekugovera:
1) Sarudza zvauri kugovera. Iwe uri kugovera post ye blog, email inyorera rondedzero, kupa, kukurudzirwa, nezvimwe. Mukuronga kwako, unofanirwa kuva nezvinhu zvakasiyana-siyana zvokugovera . Somuenzaniso, ndinogovera zvinyorwa zvitsva zvebhulogi, nekugoverazve zvinyorwa zvekare, kukurudzira tsamba yangu, uye kupfuurira-kukurudzira kune vehuwandu hwemagariro evanhu (kureva kugoverana Pinterest zvokudya pa Facebook).
2) Sarudza kuti uchagovana sei. Iwe unongotumira zvinyorwa here? Uri kutora selfie uye unowedzera rugwaro rwakapetwa here? Ndiyo video here? Pachinhu chiduku, funga kugadzira mifananidzo kana maviri. Nhasi, zvigadzirwa zvakakosha kuitira kuti zvinyorwa zvako zvioneke, saka funga kuita mapikicha anogovana. Kune nzvimbo dzakawanda dzekutsvaga mahara uye zvisingabhadhari maikirwo . Semuenzaniso, unogona kugadzira zvinyorwa zvePinterest uye Facebook zvine chinyorwa chako chekutsvaga bhudziro kana kuti chirevo chinokumanikidza kubva pakumiriri yako yebhugi. Dambudziko rekushandisa girafu nderokuti imwe nhandare ine huwandu hwayo hwakarongedzwa, uye kazhinji iyo inoshanduka. Kuti zvive nyore, unogona kushandisa resizer image semunhu paSprout Social kana Internet Marketing Ninjas, kuti uite uye uchinje mapikicha ako kune imwe network yaunoshandisa.
3) Igovera zvawakatumira pamasetanete ako panguva yepasiti. Tora maziso ekutanga maziso ako nekuitora paIndaneti kana yakagadzirira.
4) Purogiramu yezvinyorwa zvehupenyu mumazuva mashomanana anotevera. Somuenzaniso, iwe unogona kutora zvinyorwa zvako zvakasiyana-siyana nekunyorerana kunzvimbo imwe kamwe pazuva pazuva remazuva matatu anotevera. Kana zvasvika pakutsvaga, tarisa kuti hausi kupfuurira kune mamwe mawetaneti. Somuenzaniso, unogona kurega nekutumira maTweets akawanda (zvinyorwa zvakasiyana-siyana, kwete zvinyorwa zvako) pazuva, asi izvozvo hazvishandi pamwe chete pa LinkedIn. Guy Kawasaki naPeg Fitzpatrick mubhuku ravo, The Art of Social Media (tora bhuku reEbook sezvo shanduro yepasita isina URL yezvinhu zvose zvinotaurwa pamusoro apa) inokurudzira vanhu vasingashamwaridzwi vevamiriri vezvemasangano vanotumira ku Facebook 1-2 times, Google+ 3-4 , LinkedIn 1 time, Pinterest 6 times and Twitter 8-12 times a day. Aya nhamba mbiri yevashandi vekuoma vakaoma. Pakupedzisira, musakanganwa kugadzirisa zvinyorwa kune vateveri venyu kune rumwe rutivi rwepasi, kunyanya pa Twitter kuitira kuti vaonekwe.
5) Ita kadhigiramu kana imwe zvirongwa zvakanyorwa. Ruth Soukup yeElite Blogging Academy uye LivingWellSpendingLess.com, ine pepa-coded spreadsheet yePinterest yaakaronga kuti mapepa anotumirwa kune mapoka emapoka apo. Uye izvi zvinongova Pinterest. Kuve nehuwandu hwemagariro ehurumende huchakubatsira iwe kuyeuka kuiswa uye kuziva zvaunofanira kutumira. Pano pane zvigadzirwa zvemagariro evanhu zvinokubvumira kuronga zvigadzirwa. Semuenzaniso, unogona kugadzirisa chinyorwa chebhuku kuti chigoverwe kamwe pamwedzi pamusoro pemwedzi mitanhatu inotevera pane chero ipi zvayo uye yose yako yehutano hwemagariro evanhu.
6) Tarisa zvinoshanda. Google Analytics uye zvigadzirwa zvemagariro ehupfumi zvichakuudza kuti ndezvipi zvemashoko ezvehupfumi ari kubudirira. Uyezve, kuongorora kwako kuchakuudza zvinonyanya kuzivikanwa pabhulogi yako kana webhusaiti, kuitira kuti ugone kuronga zvinyorwa zvehupenyu zvemashizha aya kuchengetedza gwara.
Kushanda paSocial Media
Iyi ndiyo nzvimbo iyo vadzimai vakawanda vebhizimisi vemisha vasingabhadhari zvakakwana, asi zvakakosha kumagariro ehupfumi. Kutumira zvinyorwa zvako nguva dzose pasina kubhadhara kune izvo vamwe vari kuita zviri zvakafanana nekuve pamutambo uye kungotaura pamusoro pako. Saka pamwe nekugadzira zvigadzirwa zvekubuda, iwe unofanirwa kuva nechirongwa chekutaura, kugovana nekubatana nevamwe. Heano mazano ekuita izvozvo.
1) Chimboisa kunzvimbo yekuchengetedza zvigadzirwa zvevanhu, zvakadai seHootsuite, iyo inokubvumira kuona zvipo zvako munzvimbo imwe, pamwe nekugadzirisa zvikamu. Kana ukashandisa Hootsuite, wonjedza Hootlet kumubhairi wako wekushandisa kuitira kuti ugone kugovana nyore zviri mukati zvaunowana paIndaneti. Kushandisa rubatsiro rwemagariro evanhu anopa hurongwa kunobvumira iwe kugovana (kusanganisira ReTweets) zvinyorwa panguva dzakasiyana, kusiyana nekutumira zvinhu kamwechete. Chimwe chekubatsira kwechigadziro ndechokuti iwe unogona kutevera vanhu uye unotenga zvaunoda kusangana nazvo, uye unonongedza kunze ruzha runokuparadzanisa.
2) Sarudza kamwe kana kaviri pazuva kuti uite zvido zvemagariro evanhu. Urongwa hwemaminitsi gumi nemashanu pazuva (kwete kusanganisira kugadzirira zvinyorwa sezvinoratidzwa muchikamu chiri pamusoro).
3) Shandisa zvikamu zvitatu zvehutano sezvakakodzera pamutambo wako. Kushandisa RSS feed reader yakadai sekupa Feedly kana kuti curator yakadai seAllTop inogona kukubatsira kuwana zvinyorwa mumhizha rako.
4) Shandisa 2-3 zvitatu zvemashoko ezvehupfumi kubva kuvanhu vamunotevera (kureva Twitter retweet, Pin Pinterest, etc). Kugovera zvevamwe vanhu zvakagadzirwa ndezve nzira yakanaka yekuita kuti vagoverane newe.
5) Mhinduro pamapato maviri kubva kuvateveri vako. Iva chikamu che "shamwari" yako hurukuro. Zvakare, iyi ndiyo nzira yakanaka yekuwedzera kuwirirana uye matambudziko aunofambidzana nawo uye kugoverana newe.
6) Pindura kune vamwe vanogovera kana kuti vataure pamashoko ako. Kwete kupindura kune zvataurwa nevamwe vanoita kumapato ako hazvina maturo.
7) Sezvimwe zvehupenyu hwevanhu sezvaunoona zvinhu zvinokumbira kwauri. Izvo se "(" Facebook ") kana" Zvinoda "(Twitter) uye zvimwe zvakangofanana zvakananga kubatana hazvina kutakura sechinhu chakawanda sekugoverana kana kupindura, asi ichiri kubatanidzwa.
8) Dzokorora zuva rega rega. Zvemagariro evanhu haisi "mitemo-uye-uye-kukanganwa-iyo." Iwe unoda kutumira uye kubata zuva nezuva. Asi nechirongwa, unochengetedza huwandu hwemagariro evanhu kubva pakutora nguva yakawanda uye unoita kuti iwe uwane mitsva yakawanda.