Kopa, Ad Copy uye Muviri Kopi: Tsanangudzo uye Mazano
Nharo vs. Mumuviri weAdhara vs. Mumiririro weMuviri
Kopi inotsanangurwa semashoko mukati mebhuku kana kurongwa. Izvo zvakasiyana nemifananidzo ipi zvayo kana mifananidzo yezvinyorwa, chinyorwa, kana rumwe rudzi rwezvakanyorwa.
Nhamba yepaAd ishoko rinoshandiswa zvakajeka mukutengesa, kunze kwemashoko akashandiswa chero chimwe chinangwa, sekuzivisa kana kufara.
Mutumbi iwoyo ndiyo mutsara muchikamu chikuru chechikamu chekunyora, kusiyana nemashoko ekutanga kana kuguma.
Zvichienderera Kujekesa Kopi
Kazhinji, ikopi chero ipi zvayo yenyaya yakagadzirwa. Semuenzaniso, iyo nyaya yauri kuverenga iye zvino ndiyo rudzi rwekopi inonzi web content . Yakanyorwa nechinangwa chokuudza muverengi.
Zvauri kuverenga iye zvino zvakasiyana chaizvo neApri copy iyo inonyorwa yakanyorerwa kutengesa chinhu. Kuti ikubatsire kusiyanisa chikwata chekutsvaga kubva kune mamwe marudzi ekopi, funga nezvemashoko kana tateti anoshandiswa nevatengi vemakambani emakambani. Semuenzaniso, General Electric akabhadhara sangano rekutsvaga chikwata chikepe-mutoro wemari kuti uuye neshoko, "tinounza zvinhu zvakanaka muupenyu." Ndine chokwadi kuti iwe unogona kufunga nezvimwe mienzaniso yakawanda. Mabhurocha anoonekwawo sekudhipiwa nokuti anonyorwa kurondedzera chigadzirwa kana basa ravanoda kuti mutengi aifarire.
Kunyange zviziviso zvaunoona pamagumisiro epa webpage iyi ndezvokukopa.
Muviri weko, kune rumwe rutivi, ikopi iyo iri pakati pepepanhau kana kuti magazini yemagazini. Izwi rinogonawo kureva chikamu chepakati chechinyorwa. Chero nzira, muviri wekufananidzira unoreva kuva pakati.
Mienzaniso yemhando dzakasiyana dzeKopa
Heano mamwe maitiro anoshandisa mashoko aya.
"Muviri wako muhurukuro yako iri kufamba, asi sumo yako inoda rimwe basa."
"Iko Ford yepaikodhi yakange iri kunyatsogutsa."
"Iwe unogona here kuina iyo kopi kwandiri na4: 00 masikati?"
Kopa uye Kunyora Freelance
Somunyori wega wega, iwe unogona kubudisa marudzi akasiyana ekopi kune vatengi vako.
Kakawanda, vanyori vanozvimiririra vanonyanya kudzidza mune rumwe rudzi rwemhando kana maitiro ekunyora. Semuenzaniso, copywriters ndeavo vanonyora tsamba yekunyora uye mimwe yakafanana. Ichokwadi, kukopa kwekunyorwa kunowanzo kunyorwa nemunyori chaiye, kusiyana ne "jack-of-all-trade" munyori. Zvisinei, vamwe vanyori vanozvipira vanonyora pakunyora marudzi ose ekopi.
Kazhinji, kutaurwa kwe "kopi" kubva kumutengi wako kunongoreva nezvemashoko ako akabhadharwa kunyora, zvingave zvebhuku, kusunungurwa kwepepanhau, webhusaiti yavo, kana bhurocha.
Kuziva mutauro wekubasa kwako kuchakubatsira kunzwa uchinetseka nevatengi vako uye unonzwisisa zvavanoda zviri nani. Kuti uwane mamwe tsanangudzo, shanyira chikamu cheG GLOSSARY pane yevashambadziri.