Kukurukurirana kwekutengeserana kunogona kuitwa nenzira dzakasiyana-siyana ndiyo chikonzero basa pakushambadzira kunovhura mikova yakawanda semabasa.
Mune basa rekutengesa, basa rako richava kutora "generic" chigadzirwa uye / kana kushanda uye kushamwaridzana icho chigadzirwa kana basa rine zita. Kutengesa kunogona kurondedzerwa sechinhu chinopindirana pakati pekugadzirwa kwekambani uye kutengesa. Funga nezvazvo seimba yekuchengetera zvinhu zvakadai sokuparidzira, ukama hwevanhu vose , kuronga zvemasvikiro , mazano ekutengesa , nezvimwe. Ndivo vadzidzisi vekutengesa basa vanogadzira, vanoita, uye vanowedzera marongerwo. Izvi zvinovimbisa kuti vatengi vanotarisa kudarika mutengo uye basa rechigadzirwa kana basa kana vari kuyera kushandiswa kwezvokushandisa. Chikamu chinokosha chebasa mukushambadzira ndechokunzwisisa zvido, zvisarudzo, uye zvinetso zvinotsanangura boka rinotarirwa revatengi kana niche yemusika inowirirana nekodhi. Izvi zvinoitwa nekutsvakurudza kwemisika.
5 Kutengesa Mabasa Paunowana Mikana
Kutengesa kunoshandiswa mune imwe kambani, imwe shizha, kuitira kuti basa rekuita risingagumi. Kune maitiro emakambani ekudhinda iwe unogona kutevera. Iwe unogona kuwana mikana yakawanda mukudhinda mune zvinotevera:
- Research Market
- Brand Management
- Advertising
- Promotions
- Public Relations
Ngatinyatsoongorora chimwe nechimwe chezvikamu izvi uye towana iyo inonyatsokodzera unhu hwako.
Research Market
Basa iri rinobatanidza kutsvakurudza chinangwa chinangwa. Izvozvo zvinogona kuva makambani kana vanhu. Kuti kambani inotora misika, inofanira kutanga yakwanisa kunzwisisa kuti misika. Kutsvakurudza kunosanganisira nzira yekutanga kunzwisisa mutengi, izvo zvavanoda, chii chavanotenga, uye kuti vanozviona sei kune dzimwe nyika.
Tsvakurudzo yepamusi inotungamirirwa nekushandisa tsvakurudzo, mapoka ekutsvaga, nekuongorora zvidzidzo. Kuita izvi kunobvumira vatsvakurudzi kuunganidza dambudziko pane chimwe chinangwa chechiratidzo. Kutsvakurudza kwepamusika kunogona kuitwa mu-imba, kana kambani inogona kukandira firimu chaiyo kuti iite zvitsvakurudzo.
Is Market Research in Career Track For You?
Iwe unofunga kuti iwe unofadzwa nebasa rekutsvakurudza kwemashamba ? Munhu anonyatsokodzera kutsvakurudza misika ndeye munhu ane unhu hwepamusoro uye hwehuwandu hunyanzvi hwokuongorora nokuti basa rinoenderana nekukwanisa kwako kuunganidza data kubva kune zvidzidzo zvevanhu, kuwandisa nhamba, nekududzira mhinduro yacho zvakarurama.
Mikana Inowanika Mukutsvaga Kwemisika:
- Market Research Director
- Mutengi Wekutsvakurudza Misika
- Mutariri Wekutsvakurudza Kwemusika
- Market Analyst
Brand Management
Iyi ndiyo nzira yebasa raunonzwa pamusoro pese kazhinji. Icho chinhu chinonyanya kukosha mumudhizimusi wemhizha. Mafambisi emagetsi anowanzofananidzwa nevanowani vebhizimisi nokuti vanotora basa rebasa kana marita emhuri. Vanogara vachitarisa pamufananidzo mukuru. Ndiyo basa ravo kuti vadzidzise chinonzi brand, mapu kunze kwevakwikwidzana vavo muboka ravo, kutsvaga mikana yekutsvaga, uye kukwanisa kutaurirana zvakasiyana-siyana zvechigadzirwa kana basa rinobudirira.
Vatungamiri vezvikwereti vanewo mutoro wekutungamirira boka rekutsvakurudza yemusika nekuisa mararamiro uye zvinotarisirwa uye nekusarudza zvinokanganisa, zvakadai sezvigadzirwa-mutengo wemashoko, mifananidzo, sampuro yemagetsi, uye mavhidhiyo evhidhiyo. Pane imwe nguva tsvakurudzo yapera, ibasa rejaji rejaji kuongorora tsanangudzo iyo yave ichinyorwa uye inovandudza urongwa hwekutengesa.
Iyi nzira yekutengesa inogona kukumbira mushandirapiti mutsva , kukurudzirwa kwezvinhu zvitsva, kana kubvisa chiratidzo chitsva chechiratidzo. Ikowo zvakare basa remuchina wekambani kuti ave nechokwadi chekuti mamwe mabasa akaita sekutengeswa, kutsvakurudza kwemusika, kutsvakurudza uye kubudirira, nekugadzira zvakagadzirirwa kutevedzera sarudzo yavakagadzira.
Iko Brand Brand Career Track Kwauri?
Basa riri muzvigadzirwa uye mararamiro ekutsvaga anowanzokwevera vanhu vakawanda, avo vanoita zvakanaka vanogona kugamuchira basa rakawanda nyore uye vasina kutarisira zvishomanana, vachitaurirana zvakanaka nevamwe vanhu, vanoda kuita imwe kufamba uye vanobudirira pakugara vachichinja. Kutanga misha mibairo yakanaka, nebasa uye kubhadharwa kufambira mberi kuburikidza nekubudirira.
Mikana Inowanikwa muBrush Management:
- Brand Manager
- Mutengi weMiti
- Product Development Manager
3. Kuzivisa
Kana iwe ukasarudza kuti Kudhindisa ndiyo iyo purogiramu yemaitiro inoda kukutevera ichaona kuti vatengesi vanoshanda nemhando dzose dzekutengesa kubva pakurongwa kusvika pakufunga kwekushandiswa kwesarudzo.
Iwe uchaona kuti mabasa akawanda pane bhizinesi rekutengeserana anosanganisira Account Management, Account Planners, uye Media Buyers.
Vatungamiri vebhuku vanoita sekubatanidza pakati pemasangano akasiyana-siyana emasangano uye mutengi. Basa ravo nderokuchengetedza kupererwa kwezvitsvaga nekuita kuti zvive zvakasikwa mukati memari yakarongwa uye bhajeti. Vagadziri veAng Account vanotarisa zvakawanda kune mutengi. Basa ravo nderekuita tsvakurudzo pamusoro pehuwandu hwevatengi vanotarirwa. Vanoshandisa kutsvakurudza uku kuti vazive chii chinokurudzira maitiro avo mumusika. Basa reMedia Buyer nderokuwana vhidhiyo kuisa zviziviso mukati. Vanoshandisa kuverenga kwevanhu vanoitwa neA Account Planner kuti vasarudze nzvimbo yakanakisisa yekutenga nzvimbo yekutsvaga.
Ndizvo Kuzivisa Basa Rokutarira Iwe?
Basa riri mukushambadzira rinosanganisira zvakasiyana-siyana, zvikwereti zvinoenderana nekushanda, zvisikwa, kufamba, kugutsikana nekuona zvavanoita, nekukurukura nevamwe. Basa rekutsvaga basa rinowanika mumasangano ekutengeserana, masangano emasangano, kushambadzira madhipatimendi mumabhizimisi emabhizimisi, masangano asina ruzivo, uye makambani ekutsvakurudza mashamba . Aya mana maitiro makuru emabasa mukutengeserana mabhuku ekuchengetedza, kugadzira, vhidhiyo, nekutsvakurudza.
Mikana Inowanikwa Mukutsvaga:
- Advertising Managers
- Advertising Sales Director
- Vatongi veAcount
- Account Planners
- Media Director
- Media Coordinator
- Media Buyers
Promotions
Hazvisi zvisinganzwisisiki kutsvaga boka rekutsvaira rakatsaurirwa mumakambani ekudhinda. Iri boka rinoshanda mukugadzira mapurogiramu anobatanidza kushambadzira kutenga zvinokurudzira zvakadai sezvikomborero zvakakosha, makononi, sampuli, zvipo nekutenga, zvikwereti, uye sweepstakes. Kuti uratidze mapurogiramu aya, boka rekusimudzira rinowanzoshandisa tsamba yakananga , telemarketing, mu--kuratidza zviratidzo, zviziviso, zvibvumirano zvemiti, kana zviitiko zvakakanganiswa zvinogadziriswa. Kunaka uye kutonga kunokosha zvikuru.
Mikana Inowanika Mukutsvaga:
- Promotions Director
- Promotions Assistant
- Public Relations
Public Relations
Iro mutoro weDhipatimendi rehukama hwevanhu kuti hurumidze kukurukurirana nevhidhiyo, vatengi, vashandi, vatengesi, uye vanhu vose. Vanoonekwa sevatauriri vekambani. Vanowanzonyora mabhizimusi ekubudisa zvigadzirwa zvitsva kana kuti kuchengetedza ruzivo rwekutsvaga ruzivo ruzivo rwehutano hwebhizimisi , zvigumisiro zvemari, kana imwe nhau dzekambani. Kana ivo vakabva kunze kwehutano hwehutano, vachapedza nguva yavo vachipindura kune zvinyorwa zvekunyora kubva kune mutori wenhau kana nhau dzenyaya kusvika kune vhidhiyo.
Basa uye mhiko iyo Vashandi veHurumende Vanowanzotora ndiyo kuratidzira kambani muchiedza chinyararire, inotsigira chimiro chayo chevanhu mumatambudziko, inoita bhizinesi rakapoteredzana nekambani uye mabhizimisi ayo, uye zvechokwadi kuzivisa zvigadzirwa zvayo nemabasa zvakabudirira .
Isangano reHuman Relations Career Track For You?
Kuti uite zvakanaka muhukama hweHuzhinji, unofanirwa kuva neunyanzvi hukuru hwekukurukurirana, kukwanisa kutaura nezvose zvakanyorwa uye zvakataurwa, unokwanisa kunzwisisa vanhu vakasiyana-siyana, iva nechivimbo, uye unokwanisa kudzidza nokukurumidza izvo vatengi vako vanoita kuti vataure mharidzo yavo zvinobudirira. Vashandi vehuruzhinji vanofanirwawo kukurumidza kufunga, uye kunyengetedza uyewo kuva neunhu hunofambisa uye kuva kuda kuve nechokwadi.
Mikana Inowanika Mukushamwaridzana:
- Account Coordinator kana Public Relations Coordinator
- Executive Executive
- Media Relations
- Mutevedzeri, Visi-Mutungamiri
- Hurumende PR Zvinyorwa
- PR Consultant
Iro Basa Rokutengesa Kwauri Here?
Kutengesa kazhinji kunokwezva kwete kungofunga zvekufunga chete asiwo nhamba dzevanhu vanofunga nezvekuverenga. Kunyange zvazvo mabasa akawanda mukudhinda ari kufadza kuchengeta mupfungwa kuti unofanira kunge uchida kushanda maawa akawanda uye kwete kufunga kushanda manheru uye / kana vhiki dzevhiki. Yakaparidzwa kuti mugore ra2000 mazana 38 ezveshambadziro, kushamwaridzana kwevanhu, uye vatengesi vemakambani vakashanda mavhareji emaawa makumi mashanu pavhiki. Iwe unofanirwa kushanda zvakanaka pasi pekumanikidzwa uye kubudirira pakusangana nenguva dzakatadza uye zvinangwa zvakagadzirirwa. Mune dzimwe nzvimbo, kufamba kukuru kunowanzojairika.
Kutengesa chinhu chinokosha chaicho kwete kwete kwemafeksi ebhizimisi asiwo inoshandiswa nehurumende, dzidzo, zvechitendero, rubatsiro rwemagariro evanhu, uye masangano asingabatsiri kana masangano. Kutengesa kunopa nhamba yakawanda uye yakasiyana-siyana yemikana yemabasa inowanikwa kwauri zvisinei kuti ndeipi basa raunosarudza kutevera.