Zvikamu Zvikuru Zvokufungisisa Paunenge Uchishandisa Media yako Strategic
Ziva Masoko Ako Akakosha
Nhamba yehuwandu hwevatungamiri vako inofanirwa kuendeswa mukufungisisa.
Kana iwe uchiwedzera kuziva nezvemusika wako wekutengesa, inonyanya kukosha yako yekutengesa nzira ichave. Iwe uchada kuziva misika yako, kupi uye kuti sei inoshandisa sei nguva yavo, uye kuti vateereri vanokwanisa sei kubudirira kubudirira. Semuenzaniso, kutengesa kuburikidza nemapurogiramu e-mobile uye social media zvingava zvakanyanya kubudirira pakufikira vechidiki vanoverengeka kupfuura kudhindwa, uye nhepfenyuro yemagariro yaizova.
Kukosha kwezvinangwa zvinonzwisisika
Chinhu chimwe chekuchengeta mupfungwa panguva yekugadzira nzira ndeyekuti zvinangwa zvako zvekutengesa uye zvinangwa. Vanofanira kuenzaniswa uye zvakananga ; kana chinangwa chiri chega, "ita mari yakawanda," inogona kuyerwa, asi hapana humwe humwe maitiro anobatanidzwa. "Kuwedzera purogiramu ne20% neQ3" inonyanya kukosha, chinangwa chechokwadi - uye inotanga nguva yenguva inoita kuti pfungwa dzikwanise kuyera nekunyora nguva inoshanda.
Tsvaga bhajeti yako yekutengesa
Mune nhepfenyuro yako yezvigadzirwa, iwe unofanirawo kutarisa bhajeti yako yekudhinda.
Pasina bhajeti, zvinokonzera kukanda makumi ezviuru zvemadhora pane dambudziko pasina kuona mhinduro yakajeka. Zvisinei, kuva nebhajari yakagadzirirwa kukukurudzira kufunga mazano ese kuburikidza nekuva nekunyanya kugadzirisa mukugadzirisa matambudziko kwako nekukuchengetedza kubva pakupedza zvakanyanya kana kushandisa mari yausina.
Dzidza Kubva Paunowana
Nzira dzakanakisisa dzemhizha dzevhidhiyo ndezvayazoshanduka kwenguva. Kana kambani inotanga sarudzo imwe isina mhinduro inotarisirwa, kambani inogona kudzidza kubva pane yakakanganisika uye kuvandudza hurumende inotevera. Ndokusaka kuenzanisa zviitiko zvinokosha; vanopa ruzivo rwakakosha runogona kushandiswa muhupenyu hwehupenyu hunotevera kuti huvandudzire.
Chinangwa cheMedia Strategy
Chinangwa chekubudisa nheyo chizere zvachose kubva pane izvo kambani inotarisira kuifambisa nayo. Kuvandudza hukama hwepagariro ndechimwe chinangwa chakasiyana zvachose pane kuwedzera zvikwereti, asi zvose zviri zviviri zvinogona kuwanikwa kuburikidza nekunyora kwakanyatsorongwa, kwakanyatsorongwa-kunze kwemashoko.
Mhando dzakasiyana dzeMedia Strategies
Nzira dzose dzevhidhiyo dzinotora nzira imwechete panguva yekusika. Vanofanirwa kuti vave nechinangwa chakanaka uye nehuwandu hwepfungwa; zvisinei, zvinangwa zvavo zvingave zvakasiyana zvachose. Mune pfungwa iyi, kune marudzi akasiyana ehutachiona. Semuenzaniso, sangano rakagadzirirwa kusimudzira kuzivikanwa kweimwe nyaya kana kuti mamiriro ezvinhu zvakasiyana zvakasiyana nesarudzo inoshandiswa kukurudzira kusunungurwa kwechibereko kana kuti bhafirimu.
Kushandiswa kweMedia Media Strategic
Ndivanaani Vateereri Vanotarisira?
Chinhu chokutanga ndechokutanga, Ndiwe ani uri kuedza kusvika nemashoko ako?
Izvi zvakakosha pakubudirira kwemashoko enyu ezvesa. Nhanho iyi inoratidza kuti shoko rako rinodikanwa sei kuti rirove chinangwa chako chevateereri, kunze kweizvi mamwe masitepisi haana kukosha.
Chinangwa Chii?
Chinangwa chako chii? Ita zvakananga, ichi ndicho chiratidzo chaunoshandisa pazvinouya mukubudirira kwemashoko enyu ezvesa.
Chii Chirevo?
Zvadaro, taura zvaunofunga kana musoro. Ndeipi dambudziko raunopedza kana kuti unoda kuti iwe rizadzise uye unoita sei pamusoro paro. Ndiyo nheyo kana hwaro hwekutsvaga kwako uye / kana musoro.
Isa Chinangwa Chako.
Shandisa nzira ye SMART paunenge uchigadzirisa zvinangwa zvako. Vanofanira kuva:
-Specific
-Musigoneki
-Inogona
-Ichokwadi
-Time-Based
Kutsvakurudza
Kana iwe uchinetseka nechimwe chezvataurwa pamusoro apa, shandisa nguva uchiita tsvakurudzo yako nechinangwa chako uye zvinangwa mupfungwa.
Gadzira Prospect Profile
Chii chinoda kuziviswa?
Ndeipi shoko richava nehanya navo?
Draft the Message
Kubva pane mashoko ari pamusoro apa makagadzirira kunyora mharidzo yako. Iwe unogona kushandisa maitiro akasiyana, asi ivo vose vanofanira kunge vane chinangwa chimwe chete. Usakanganwa kudana kwako-ku-chiito.