Simba Rokufambisa Dzakakurisa Panera Kukura Kunowanikwa MuNhoroondo Yake neVatangi
Panera Bread zvokudya zvekudya zvisingatarisirwi zvakagadziriswa kuva bhabheri-centric uye chingwa chinotarisirwa. Ichokwadi, iyo yepakutanga Panera Bread Mission Statement yaiva nechinangwa chakanyanya kudarika pane chimwe chigadzirwa chezvibereko - chingwa. Zvechokwadi, Panera Bread ndeimwe yemaketani eUnited States anozivikanwa seanotungamira mushure mekugadzira chikafu chechingwa muU.S.
Pamusoro pekuwedzera kupfuura pamwe nekuwedzera kweKanera Bread chain chain yakasvika kuwedzerwa kwekutumwa kwePanera Bread.
Hakusi kuti Panera iri kusiya zvayo zvekutanga-nezve-ye-chingwa basa. Ndizvo chete vatungamiri vakaziva kuti kunze kwekuti iwe uri rekutengesa chingwa zvekutengesa, zvimwe zvikamu zvebhizimisi rako rekutengesa rinofanirwa kutarisirwa zvakare.
Kunyange zvakadaro ani zvake anoziva chero nezvePanera Bread uye nhoroondo yacho inoziva kuti mabiko eresitorendi uye zvinoshandiswa shure kwayo, uye zvichiriko, zvakakosha. Makore makumi maviri gare gare, Panera yakagadzira dare rehurumende rezvemitemo rinoshandiswa zvakare pamusoro pezvokudya. Asi panguva ino, panera ye "Food Mission" mashoko anopa mazano efilosofi uye mazano anobatsira ekutsvaga, kushandisa nekushandira zvokudya zvakare.
Panera Bread's "Food Mission"
Iyi "Sangano Rokudya" rakagadzirwa "gurukota" musi waJune 3, 2014. Panera Food Policy yakazobudiswa zvakare uye yakawanikwa pachena pawebsite yePaneraBread.com kuitira kuti mutengi azive kukwanisa kwekambani yehupenyu pamusoro pezvokudya zvinoshumira uye zvipikirwa iyo inotungamira zvisarudzo zvekambani nemishonga uye zvinhu zvezvinhu zvinoshandiswa mumaresitorendi ePanera zuva rega rega.
Chidimbu chemashoko anokosha muPanera Bread's "Food Policy"
" Svina Zvinoshandiswa : Takagadzirirwa kushandira uye kushumira zvakanakisa zvigadzirwa zvisina zvivako zvekugadzira kusanganisira yakawedzerwa MSG, mafuta ekugadzira mavara, uye zvigadzirwa zvatisingatendi zvinoda kuva muzvokudya zvako.
Yakajeka Menyu : Takagadzirirwa kujekesa kupa vashandi vasarudzo kuti vasarudze kuti vanoda kudya sei.
Chinhu Chakanaka: Tinotenda kuti vakakokerwa vakakodzera kuziva izvo zviri muzvokudya zvavo, asi kunobva kupi uye kuti makambani anokanganisa sei zvokudya. "
Mutevedzeri Mafiropiyo Akakanganisa Zvokudya zvePanera Bread
Panera Bread chain chain chaiva nevavaki vaviri. Louis Kane ndiye aiva nheyo yemuongorori wepa Au Bon Pain. Ron Shaich ndiye munhu akatenga Au Bon Pain kubva kuLouis Kane uye akachinjeka kuva mukana wePanera Bread. Iko kushandiswa kwevadzidzi vose vanogona kuwanika mumutemo weKamera Bread mission nhasi.
Ronald M. Shaich akaberekwa musi weDecember 30, 1953 muBoston, Massachusetts. Vabereki vake vaiva mumiririri wevanhu (baba) uye mudzidzisi wezvidzidzo (amai).
Apo Shaich akanga achikura muWalston, New Jersey akanga asina hanya mukupinda mubhizinesi. Pane kudaro, aida kupinda mune zvematongerwo enyika kana hurumende. Basa rake rokutanga raive kubatsira nevematongerwo enyika mune zvematongerwo enyika kuchikoro chesekondari.
Shaich zvirongwa zvaifanira kudzidza mutemo uye kushanda mumatongerwe enyika . Asi rimwe zuva akanga ari muchitoro chiri nyore pedyo nekambani nevamwe shamwari uye boka rose rakakandwa kunze kwechitoro. Muridzi wacho akavapomera nezvekupfeka, asi Shaich akatenda kuti muridzi wacho aisada kuita bhizinesi nevadzidzi.
Zuva iroro Shaich neshamwari dzake vakawana pfungwa yekuzarura uye kumhanya pa-musasa wechitoro kuvadzidzi. Shamba yacho yakabhadharwa nevadzidzi pa $ 20- $ 30 pamudzidzi uye pasinei nekuzeza kubva kuchikoro, Shaich akaita shamba rake kuvadzidzi kubudirira. Iyi yekutengeserana kwekutsvaga uye kubudirira kwaShaich pamwe nayo kwakaratidza kuda kwake kwebhizimisi munazvo uye kutengesa kunyanya.
Mushure mekunge apedza kudzidza kubva kuClark University, Shaich achangobva kutengesa bhizinesi rakamukurudzira kuenda kuHarvard Business School. Mushure mekunge apedza kudzidza kubva kuHarvard neDhigirii Dhigiri muBusiness Administration, Shaich akaenda kunoshanda kweketani shoma rekutengesa mabhokisi ekukoti anonzi Original Cookie Co. (Ikambani iyoyo yakazobatana neketani yaMnu Fields.)
Paaiva achishanda paChino Cookie Co, Shaich akawana pfungwa yeketani yemagetsi emaguta.
Hazvina nguva refu shure kweizvozvo, pazera remakore makumi maviri nemaviri, Shaich akatanga dhizimisi rake rekutanga raakatengesa raakadana The Cookie Jar.
Ichitoro chacho chakanga chiduku uye Shaich akakurumidza kuwana kuti aida zvimwe. Iyo "yakawanda" iyo yaakawana yakachinja nguva yebasa rake. Akava mudzidzisi weAng Bon Pain uye akatengesa croissants paCookie Jar.
Apo Shaich akawedzera chingwa kugadzira kune kambani yake yakaita chido chekuwedzera. The Au Bon Pain chain baker chain yakange iripo panguva iyoyo naLouis Kane. Yakanga yakazara mune chikwereti uye pangozi yekuenda kubhadhara, saka Shaich akazvitenga.
Mushure mokuwedzera chirongwa cheAng Bon Pain kusvika pazvivigiro 225, Shaich akapedza kutengesa kubva kune Au Bon Pain namesake anochengetedza kutarisa kune mamwe mairi ane pfungwa dzakasiyana dzakange dzakanzi St. Louis Bread Co. Mhemberero yakagadzirwa muSt. Louis Bread Co. mabhizimusi ndiwo aive muchero wePatera Bread chain yakabudirira.
Louis Kane, Muvambi weCheni Chakatevera Panera Bread Chain
Apo Shaich akatenga kunze Au Bon Pain iye uye Au Bon Pain founder, Louis Kane, vakava vashandi. Kane nemudzimai wake Katharine vatungamira, vanobatanidzwa, uye hupenyu hupenyu huzere nezvinhu zvakasiyana-siyana. Kane aiva mubiki uye we skier asati agadzira Au Bon Pain naK Katharine vakashanda mune zvematongerwo enyika, vakatanga nheyo dzemasangano, ndokuenda kuHarvard Divinity School ava nemakore makumi matanhatu.
Nemhaka yehupenyu hweChina hwemazuva ano, haanazeza kuroora Katharine kunyange zvazvo aiva muPurotesitendi uye aive muJudha, iyo yakanga isina kubvumirana kazhinji muma1950. Yaiva pfungwa imwechete yekutengesa yakamuita kuti awane Au Bon Pain, tafura yekutengesa yakavakirwa kumativi e Croissants muMidwest United States, iyo yakazopedzisira yava iyo yakagadzirwa nePanera Bread.