Kubviswa kweApps Rare kuNhe-Gwaro-Kutsika Kwematongerwo Enyika uye Retails Bypass It
Apo iyo yose yekushambadzira yepasi rese yaiva mune hupfumi hwehupfumi, Apple yakanga isingori kupona; yakanga iri kubudirira.
Apo Apple yakarasikirwa nheyo inonyanya kukosha nekugadzirisa nekufa kwemuvaki waro wekuona, Steve Jobs , kambani haina kufa pamwe naye.
Apple mabhizimisi ezvitoro akadzinga bhuku rezvemitemo rezvekutengeserana, kutengesa, kushandiswa kwevatengi, kuongorora, kutengesa, kugadzirwa kwechitoro, nezvimwewo. Mukuita kudaro, hazvina kungoitika kuburikidza nekubudirira kubudirira kubudirira, asi Apple zvakare yakavhiringidza iyo yose yeUnited States yezvokutengesa uye yakava iyo yekutengesa muenzaniso iyo vamwe vatengesi vose vakatonga ivo pachavo.
Pasinei nezvose izvi zvinoratidzira nezvehutengi hweApple, chinhu chimwe chinokonzera Apple zvakasiyana zvachose nemumwe mutengesi munyika yose yakazara chinhu chimwe chete.
Apple haina kuita zvidzidzo.
Sezvo Apple iPads, iPhones, iPods, uye makombiyuta ndevamwe vezvinhu zvakatsvakwa zvakanyanya munyika; hazvishamisi kuti rimwe remibvunzo inobvunzwa kakawanda munyika ndeipi "Apo Apple anoshandisa zvidzidzo, zvinotengesa, kutengesa, kana kutengeswa kutengesa zvigadzirwa zvayo?"
Kufanana ne (ikozvino yakasiyiwa) hapana-kubvisa pricing strategy paAbercrombie & Fitch, Apple yakashandisa kwete-discount discount pricing zvose pamwe nemidziyo inotengesa mumashamba ayo ezvokutengesa zve Apple uye pamwe nemishonga yeAll inotengeswa mune dzimwe maketani ekutengesa Wal-Mart uye Best Buy.
Kusiyanisa kune Apple Hapana-Remount-Mutengo Mutengo
Maererano nevashandi venguva refu yeApple Store, Apple inowanzopa mamwe maitiro ekutsanangurira, zvikwereti, uye zvigadzirwa zvemiti panguva yeVlack Friday Week Sales (iyo inosanganisira Cyber Monday).
(Ndiyo chete iyo Apple Store ye5th Avenue muNew York yakasununguka paZuva Rokuonga.)
Izvo izvo zvisizvo zveChishanu Chishanu, zvinodhura, uye zvigadzirwa zvemiti zvinogona kunge zvisingazivikanwi kunyange kune vashandi veApple kusvika mangwanani eAraundi Chishanu vasati vatengesa maPurisa vachizarura. Apple ndeimwe yemaketani mashomanana eUnited States okutengesa ayo achiri nemhando ipi neipi yechakavanzika kana chakavanzika chinobatana neChishanu Chishanu chekutenga.
Vatengesi vanodzivisa mutemo usina-kubvisa kubva kuApple munguva yekutengeswa kwemazuva eKrisimasi nokupa "mabhomba." Panzvimbo pokuderedza mutengo weApple chigadzirwa chacho, zvimwe zvinowanikwa (printers, software, accessories, etc.) zvinoderedzwa kana kusununguka nekutengwa kweApple chigadzirwa. Zvikwereti zvepachipo zvepachena zvinogona kushandiswa zvekutengesa zviyo zvemangwana zvinowanzowanzo chikamu chekutengeserana chakabatana nekutengwa kwekombiki yeApple.
Pane zvimwe zvishoma zvisiri izvo kune Apple hapana-discount pricing strategy. Semuenzaniso, apo chizvarwa chitsva chePad, iPhone, iPod kana makombiyuta vari kuda kusunungurwa, vane kodzero yekutengeserana kweMicrosoft yekutengesa vanopiwa mvumo yekuderedza zvinyorwa zvavo zviripo kuti vawane nzvimbo yekusunungurwa kutsva.
Zvimwe kunze kweizvi zvishoma zvisiri izvo, haungatombozivi kuti Apple vatengesi vanodhura mitengo ye Apple iPhones, iPads, iPods, kana makombiyuta nekuda kwekuti vanoda.
Hakusi chete iyo iyo Apple No-Discount mandate inopesana nemiganho yekutengesa yevatengesi vakuru uye vaduku muAmerica, asi zvakare ipurogiramu yeApple inoratidzika isingakwanisi kushanda.
Pasi pese pane kune mamiriyoni 700 ePhones akatengeswa, izvo zvinoreva kuti pave nemitero ye mamiriyoni 700 umo mutemo we-kwete-kutengesa-kutengesa ungadai wakaputsika. Uye zvakadaro, vanozivikanwa nevatengesi havawanzovhuna mutemo.
Izwi rokuti "chivimbiso reseller" ndicho chinhu chinokosha. Vatengi kazhinji havazivi kuti pavanoona "kutengesa" pa Apple iPhones, iPads, iPods, kana makombiyuta izvo mutengesi angangodaro asina kuvimbiswa uye zvigadzirwa zvingava knockoffs. Nzira iyo Apple inoratidzika kuti inokwanisa kutarisa mitengo pamwero wepasi rese ndeyekuoma kwemigumisiro yekuputsa mutemo weNo-Discount-Mutengo. Kurasikirwa nehuwandu hwemashambadziro yekutengesa kwekutengesa ndekurasikirwa nehuwandu hwezvingazoitika mune ramangwana rekutengesa.
Kunyatsonzwisisa kubwinya kwebasa iro Apple rakambotora nehurongwa Hwayo-Dudziro-Mutengo, funga izvi zvinonakidza Apple Facts (kubva kuDMR Stats):
- Vanoshandisa mamiriyoni 101 eIndaneti, iyo inomiririra 42,9% yemakethe smartphone yeU.S.
- 45.1% yeJapan smart phones ndeye iPhones
- 36% yevashandi veInternet yeIndaneti vane iPhone
- Mamiriyoni 42 evanhu vanoshandisa iPhone muChina
- Mamiriyoni gumi nemaviri e-iPhone 6 yunyuniti yakarayirwa pasi rose mumazuva matatu okutanga yakave yakagadzirirwa kuraira
- 3,000 iPhone 6s dzakatengeswa muminiti imwe neimwe muvhiki yekutanga yekutengesa
- 78.2% mapiritsi aiva muUnited States uye Canada ndiyo iPads
- 40.3% mapiritsi aiva muChina ndiwo iPads
Ndizvo zvakawanda zvevatengesi vanozadza zvakawanda zvekutengesa Apple kutengesa kwekutengesa. Uye kunyange vatengesi havasati vamboita buck the Apple retail sales system. Kana kuti zvichida havakwanisi kubatwa!