The History of Domino's Pizza
Mukukwikwidza kwakabva kumativi ese, kuburikidza nemameseji achiwedzera kusvika kusanganisira saladhi uye zvakasiyana-siyana zvakasiyana-siyana zvezvasarudzo, kumakwenzi ayo akasimbisa kuisa pfungwa dzavo pakusarudza pie pie yakanakisisa yavanogona kuita.
Musika wakaita sekutaura kuti mutengi aida zvinhu zvose , kana kuti vaida chinhu chakanakisisa .
Pakati pezvigadzirwa zvakasimbiswa, Domino angave akaita shanduko yakajeka kuenderana nemusika mutsva; ivo vakashandura chaizvo zita ravo, vachideredza "Pizza" muna 2012 kuti vazive iye zvino se "Domino's." Kufambira kwacho kwakaperekedzwa nehurumende huru yekuzivisa zviitiko zvekuti sezvo Domino ainge achipa zvinopfuura pizza kwenguva yakati, vakangonzwisisa kuti havazogadziri ivo muzita ravo.
Kunyange zvazvo chirwere ichi chave chichiri kuwedzera mhando yavo, huwandu hwechipo chavo huripo hunosangana necarbs, cheese uye tomato sauce, zvisinei iyo inouya nenzira ye pizza, sandwich, kana pasta ndiro. Domino yave yatotanga kuwedzera kusimbisa basa ravo rekutora mukutsvaga kwavo nekushanda. Nenzira, tsika dzekupa-pizza zvinoshingaira zvakarongedza zvakanyanya pakuberekwa, uye Domino haana kumbosiyana.
Mukutanga kwema1970, Domino akabuda nemumwe wezvisingatauriki kutengeswa kwemakwikwi emakore makumi mashanu ekupedzisira ne "30 Minutes kana It's Free" chivimbiso, icho chave chisina kunyorwa, chikakodzwa, uye pakupedzisira chakapikiswa mumakore 40 akapfuura. Zvisinei, mumakore achangopfuura, semakwikwi akadai seKesari Kesari akawedzera mugove wavo wekutengeserana, Domino yaita kuti zvigadzike pachedu sechinhu chinotungamira chinotora chisarudzo munharaunda.
Kuedza kwekugadzirisa kushandiswa kune imwe nzvimbo yemisika kunoshumira zvakanaka Domino, zvose zvakaitika kare uye mumakore achangopfuura. Kunyange zvazvo "30 Minutes kana It's Free" kubhadhara kwekupedzisira kwaifanira kubviswa pamusana pemhosva dzakawanda dzinoti kupiwa kwekutengeswa kunotungamirirwa nekutyaira kusina maturo nevanotakura zvinotakura, pakupedzisira zvakaguma nekuisa Domino mune icho chitsvene che pizza oligarchy pamusoro pechizvarwa chekupedzisira .
Mushure mekunge zvishoma nezvishoma zvichienda kune imwe nzvimbo yakaderera muna 2009, Domino yakashandurwa munguva pfupi yapfuura yakabatsira kuti ibudirire mukurumbira, nekutengesa kwematengo ekuwedzera kwevanopfuura 700 muzana pamakore ekupedzisira gumi. Kuwedzerwa kwaro kwemazuva ano - iyo itsva "Pizza Car" inogona kutakura pizzas 80 uye ine ovini 140-degree mubhodhi - yakaramba tsika yekambani yekuvandudza.
Domino anoenderera mberi nekutsvaga dutu iro rimwe nerimwe rakagadziriswa rinofanira kutarisana naro, uye rinoenderera mberi richiita zvakasimba pakudzivirira nekuvaka pamusoro pechiratidzo chairo chinokosha. Magazini yeInpreneur inogara ichitaura kuti Domino's Pizza "ndiyo yakanakisisa yokutengesa mukana wepa pizza."
The Domino's Franchise System
Mumumba, Domino ane anenge 900 franchisees akazvimirira. Vanozvirumbidza kuti vanopfuura 90 muzana yevashandi vacho vakatanga basa ravo sevashandi veawa rega roga raDomino, vachikwira vachibva kumativi evanotyairi uye vanoita pizza kuti vave vanozvimiririra vadzimai vemabhizimisi maduku .
Kakawanda, 97% yematunhu eDominino ane franchisee-owned .
Internationally, Domino inoshanda munyika 73, ine nzvimbo munzvimbo 5 700 maguta munyika yose. Iyo ikambani inowedzera mumisika inotanga kubuda, kusanganisira kuzarura nzvimbo yayo yekutanga muThailand muna 2013 neKenya muna 2014. Ruzhinji rwekuwedzera kwenyika kwaDomino kwave kuburikidza neState Franchise zvibvumirano. Mumakore achangopfuura kodzero idzi dzenyika dzose dzakabatanidzwa mukati mekambani mitatu, neAustralian Domino's Pizza Enterprises dziine simba rokutengesa kodzero kwete kuAustralia neNew Zealand chete, asiwo yakawanda yeEurope.
Iko kodzero dzekodzero kumisika yeUnland neIreland, pamwe neSwitzerland, Liechtenstein, uye Luxembourg, inowanikwa nekambani yeBritish Domino's Pizza Group. Kodzero dzeIndia, iyo Domino yemakona makuru munyika yose kunze kweU.SA, pamwe neBangladesh, Nepal, neSri Lanka, inowanikwa nekambani yeIndia Jubilant FoodWorks.
Franchise's Domino's Information
- Bhizimisi Yakasimbiswa: 1960
- Initial Investment: $ 119,950 kusvika $ 461,700
- Muda weCash Cash Requirement: $ 75,000
- Franchise Fee: $ 25,000
- Dhora reMadhora : 5.5%
- Ad Fund: 3% +
The Pros
- Mazano Anonyanya Kukurudzira - VetFran anobata pamwe nevakuru veterans discount, mashoma uye mapurogiramu evakadzi aripo.
- Kudzokorora Uchapupu Misika - Pizza-kudya chaizvoizvo inowedzera mumisika yakawanda.
- Yakasimbiswa Kuburitsa - Domino inopa zita risingazivikanwi uye rutsigiro rwekuparidzira munyika kuti kuwedzere kuzivikanwa kwemukati.
- Comprehensive Training Program - Kuvhara mabasa ezvitoro, kutengesa, mari, uye vanhu; Purogiramu yezuva 5 yekufambisa franchise uye 4-day Pizza Prep School.
- Mari Inowanika Inowanikwa - Kuburikidza neDomino yakagadzirirwa zvikwereti 'mapurogiramu.
The Cons
- Kunze kweBhizinesi Zvekuda - Domino's haabvumi kuti franchisee ave nebhizimisi kunze kwekutsvaga nzvimbo.
- Urongwa hwehuyo - vadzidzisi havagoni kupfugama pasi pe 51% muhutano uye vanofanira kutarisira mabasa ezvitoro pachavo.