Nhoroondo yeBritain
Izvo zvakatanga sediki, nzvimbo, maitiro-akavimbisana pamwe chete burger yakakura zvakasimba kuva guru, renyika, archetypal shongwe yebasa rekurumidza kushanda. Kutanga sekusaita zvakanyanya kudarika midzi inomira muguta duku Oklahoma, Sonic Drive-In yakaratidza kuti motokari-muresitorendi yemuenzaniso, zvakasiyana nemafananidzi emabhaisiro efirimu, yakamira nguva yekuedzwa. Kunyange zvazvo chigamba chichiri chichibatanidza unhu hwayo, haisi kuvimba nayo sechikwata uye pane nzvimbo yakaramba ichizvidzivirira seyakanyanya kupfuura gimmick. Nhasi, maruva aSaic ndiyo yakakura huru yegore yekutya-muresitorendi.
Chigadzirwa
Sonic yakavaka pahutano hwayo hwakasiyana uye yakawana nzira dzekugadzirisa iyo nzira kuti ibatsirwe. Sangano rekuchengetedzwa kwezvitoro rinopa magira 24 kusvika ku 36 uye inoda anenge ¾ ehekeri yekuvaka. Ichi chimiro chemuviri bedzi chinobvumira Sonic kushanda kanenge kane kana katanhatu nhamba yekutya-kuburikidza nevashambadziri kupfuura inowanzofambisa yekutengesa yebasa.
Nevakawanda varo vanokwikwidzana mubhizimisi rekutsvaga kwekutsvaga kwekutsvaga kuwedzera zvakanyanya pamotokari-kuburikidza nebhizimisi, Sonic's operating system inoshumira sebatsiro inofanira kuramba ichikura.
Zvinonzwisisika, nezita rayo, kukurumidza chinhu chinonzi Sonic chave chichimbomira sekukwikwidza.
Nheyo yavo yaiva tsika "Basa neEaster of Sound," uye izvo zvave zvisiri kungoita zvinyengeri zvekuparidzira. Sonic inopa imwe yepamhanho uye inonyanya kushanda nguva-ye-kushanda nguva munguva yekushambadzira yebasa rekudya. Machenda anoisa munzvimbo dzega yega yekupakira apo vanogona kuisa pakarepo kurayirwa kwavo kuburikidza nemutauri wekutaura kana kuti kutaura ne-rolling-skating carhop. Hapana kumira mumotokari-kuburikidza nemigwagwa semotokari pamotokari zvishoma nezvishoma inofema mirairo yavo imwe panguva imwe mune rimwe squawk box.
Vashandi veMu Sonic vanewo sarudzo yekudya zvokudya zvavo ipapo imomo mumotokari, kusiyana nekumhanyira kunze kuti vaite nzira yemotokari ichikukudza rudely kumashure kwavo. Iyo pfungwa inoderedza pasi pamabatiro emotokari-kuburikidza nemitsetse uye inopa chiitiko chakasiyana chekudya kune vatengi.
Ichokwadi kuti kune zvikwereti uye zvipingamupinyi zvinouya nekushandisa rudzi urwu rwemamiriro ekumusoro kwemashamba, umo mamiriro okunze anogona kuva akawanda pane chimwe chinhu. Izvi zvingava chikonzero nei Sonic yakanonoka kukura kunze kwekumabvazuva kwakadzika midzi. Kunyange zvakadaro, kuchamhembe kwechirunisi kwakagadzirisa, zvichibvumira kabhodhi kuenda pasina mabheti ekuputika mumvura yakanyoro uye yechando uye nekudzivirira kunyanya kurongedza mumwedzi yakareba kune mukurukuri system chete.
Mukutaura kwechikafu chavo chekudya, Sonic yakange iri imwe yezvinhu zvinokurumidza zvekudya zvekudya mumakore. Kukura kubva kungopa mabhiriji, imbwa dzinopisa, uye midzi, zvino zvinosanganisira zvokudya zvekudya pamwe chete nekrimuki uye zvimwe zvekudya. Mukuchengetedza midzi yawo midzi midzi midzi, Sonic yakagara ichiisa zvakanyanya kuisa soda yakasiyana nedzimwe sarudzo dzokunwa, pamwe chete nemasikirwo avo akakurumbira kuva kadhi rokukoka. Izvo zvinhu zvinowanikwa nevatengi vavo kazhinji haagoni kuwana chero kupi zvako, uye izvi zvinotungamirira kumahombekombe epamusoro yevatengi uye kusimba kwekodhi.
Franchise System
Sonic Drive-In ine nzvimbo dzinopfuura 3 500 munyika yose, inenge 90% iyo inotengeswa. Chipo chekutengesa chinouya muzvidimbu zviviri zvakasiyana: tsika uye kwete yemazuva ano. Mutengo wenyika unouya nemutengo wemakore makumi maviri uye makore gumi ekuvandudza mukana ane $ 45,000 mari yekubhadhara mari inoda.
Zvose zvinotengeswa kubva kune $ 710,000 kusvika ku $ 3 mamiriyoni nemari inokwana $ 1 mamiriyoni uye mari yakazara ye $ 1 mamiriyoni kuti asangane ne-2-shoma zvishoma. Nheyo dzekodzero dzepamusoro dziri 5 muzana Mari yekudhinda inokwana 3.25 kusvika ku5 muzana.
Zvisiri-tsika zvechigamba dzinotanga nemakore gumi emakore, kuvandudzwa kwemakore mashanu, uye mari ye $ 22,500 yekubhadhara . Zvose zvekutsvaga mari inotangira kubva pa $ 434,000 kusvika ku $ 545,000, kusina nyika inodhura. Dzimwe nzvimbo dzisiri dzetsika dzinotanga nekugadziriswa kwekutsvaga kwe $ 107,000 kusvika $ 221,000. Uyewo, unofanira kuva nekutanga kana kuti ikozvino inobudirira yekutororeswa chiitiko uye / kana unyanzvi hwakasimba hwokudzidzira hupi hupi hupi hupi hupi hupi hupi hupi hupi hwemutambo wechechi .
Mashoko Akatsva
- Initial Investment: $ 107,000 kusvika ku $ 3 mamiriyoni zvichienderana nechitoro chedu
- Mushonga weCash Cash Requirement: $ 1 000 000 pamutambo wenharaunda
- Net Worth Requirement: $ 1 000,000 pamutambo wenharaunda
- Franchise Fee: $ 22,500 kusvika ku 45,000 zvichienderana nechitoro chedu
- Mutero Wemadhora: 5%
- Ad Fund: 3.25% kusvika ku5%