Walmart's Strategic Initiatives

Chii chinonzi Walmart's 3 Strategic Initiatives?

Walmart yakaunza chirongwa chakanga chichitarisirwa kuve nechokwadi chokuti kambani yaizogara iri mutungamiri wekambani. Project Impact inotarirwa pamatanho matatu emagariro anozovandudza mararamiro kune mutengi. Aya mazano matatu ndeaya:

1. Chengetedza Mari, Urarame Zviri nani
2. Win, Play, Show
3. Kurumidza, Shamwari, Yakachena

Walmart inotarisira kuchengetedza vatengi kufara uye kudzokera kuchitoro chavo kana hupfumi huri nani. Kwemakore gumi apfuura, kambani yakange yatasikirwa nevatengi sezvo vaiwanzoita zvitsva zvitsva zvemakwikwi ayo akadai Target.

Nokushandisa Project Impact Walmart iri kugadzirisa zvivigiro zvayo muU.S. kuburikidza nekuwedzera zvivako, kugadzirisa zvigadzirisiti, kugadzirisa zviratidzo, uye kuwedzera chiedza chekupa kupa vatengi dare rinobhadhara shamwari.

Chengetedza mari. Urarame Zviri nani.

Ikutanga yezvirongwa zvitatu zvinonzi Save Money, Kurarama Zviri nani. Ichi chiitiko chine zvimwe zvikamu izvo Walmart iri kutevera.

• Mutengo Wekutungamiri - Kambani inonyatsozivikanwa ne "Daily Low Pricing", asi Walmart iri kuronga kupa mutengi kukosha kwechikamu chimwe nechimwe. Nokubudirira kwehutungamiri hwemabhizimisi Walmart anotarisira kuvhara kuedza kwevamwe vatengesi vakadai Sezvinangwa kubva pakuwana chikamu chemusika.
• Zvinokonzerwa - Iyi chikamu inzvimbo iyo Walmart iri kutarisa kuderedza kupera. Kuchinja kuchaitwa mukutsvaga kwekutsvaga, kutengeswa kwekanguva, uye mu--kuchengetedzwa kwechitoro.
• Private Label - Rimwe nzvimbo iyo Walmart inogona kuwedzera mari ndeyekuwedzera mazita avo ega mazita. Mamiriro ezvematongerwo enyika aripo iye zvino vatengi vari kutarisa kuti vawane mari uye kukosha kwebazi reWal-Mart rakasarudzwa rinofanira kuva rakanaka kune mutengi pamwe nekambani.

• Kubatanidzwa Kwekutengeserana Kwekutengeswa - Kunyange zvazvo Walmart iri kutarisa kuderedza nhamba yakawanda yevatengesi uye zvigadzirwa, kambani ichave ichitsvaga vasara vatengesi kuti vawedzere ma-brand-advertising advertising campaigns.
• Kuwedzera Kukutengesa Kwenyika Nemadhora ekushandisa (SG & A) - Kambani inogona kukumbira vatengesi kuti vauye kubudirira kwekutakura zvinhu. Izvi zvinogona kuva mutengesi kune nzvimbo yekugovera, kushandiswa kwekuchengetera kune rekuchengetedza uye zvakare mukati mechitoro.

Win. Play. Ratidza.

Izvi zvinotarisa Walmart yekugadzirisa zvigadzirwa mune imwe neimwe yezvitoro zvayo. Kuderedza uwandu hwezvigadzirwa, uye zvichida kuderedza nhamba yevashandi vese, Walmart inogona kukurudzira vanotengesa kuderedza mitengo . Inogadzirawo muvheti wezvinyorwa zvemabhii ega uye zvakanyanya kuwedzera mari. Nezvekugadzirwa kwekugadzirwa kwezvinhu, chirongwa ichi ndechokuisa chimwe nechimwe chezvikamu zvikamu kuva chimwe chezvikwata zvitatu; kukunda, kutamba kana kuratidza.

• Kukunda - Izvi ndizvo zvakakosha zvikuru zveWalmart. Nezvigadzirwa izvi, kambani inotarisira kuwana mari yemugove, kutanga kutanga kutengesa pane zvese zvitsva, kutungamira nemutengo uye kukosha, pamwe nekuisa zvigadzirwa zvezvinhu.
• Dharira - Aya ndiwo mazano akasiyana. Walmart ichava nechinangwa chokukura zvikamu izvi, asi kushandisa kuwedzera kwekurima uye purogiramu mumamiriro ekutengeserana kwekushanda. Vashambadzi vanozviwana vane michero munharaunda ino vanofanira kutarisa kumakakatengesi ekutengesa kuWalmart kuitira kuti zvinhu zvavo zvisingabviswi kubva mumashalofu esoro.
• Ratidza - Ichi chikamu ndechekuti Walmart inogona kuderedza nhamba yezvibereko zvavanogadzira, asi kwete kubva muboka racho rose. Semuenzaniso, Walmart yakasarudza kubuda kubva mune zvigadzirwa zvepurasitiki zvekuchengetedza zvigadzirwa mumakamuri ayo kusvika kune mbiri chete. Pactiv Corp.'s Hefty uye Clorox's Joy brand products are removed from the shelf store, leaving Ziploc's Johnson's Ziploc and Walmart's Own Value Private private label the only products to be displayed.

Kurumidza, Shamwari uye Yakachena.

Walmart inoda kuvandudza muchengeti we-in-store chiitiko pamwe nekuva yakanyatsoshanda mukati uye kunze kwechitoro chimwe nechimwe kuburikidza nezvinotevera;

• Mutengo Wakayerera: Walmart ine yekutengesa kugadzirisa kudzoka kwemaawa anopfuura 48. Wal-Mart yakagadzirisa zvirongwa zvakanaka zvakadai sokuputika kwepamusoro-soro izvo zvakaderedzwa kushandiswa kwemari, kuwedzera kwechikwata, kunoderedza maitiro ekutsvaga uye kunopedza kusakosha kusingakosha nekuchengetedza kwechigadzirwa.
• Zero Matambudziko: Simba rinochengetedza chinhu chinonyanya kukosha cheWalmart's green policies. Kambani yacho yakatsaurirwa kuti iwedzere kubudirira kubva muchigadzirwa chepurasitiki kusvika kune chigadzirwa chekugadzira, kubva kune vanotengesa kuenda kune imwe nzvimbo, kubva kugovera nzvimbo yekuchengetedza, kuchengetedza mashizha kusvika kune rakafuridzirwa, pashefu kune mutengi, kubva kune dare kusvika kumba nechinangwa chikuru cheZero Waste.

• Kugovera Chain Transformation : Walmart iri kushanda kuti iwedzere kubudirira kwehutengesero uye kunyanya mukufambisa. Ikambani yakaona humwe kubudirira kwakafanana ne21 muzana yekuwedzera kwehuwandu hwemhepo (MPG), 5.5 kubva muzana kuwedzera pa pallets pamota, 6.5 kubva muzana kuderedza mumakiromita asina chinhu uye 3.8 muzana kuwedzera mumatambudziko akatumirwa nechinomwe kuderedzwa kwemamita.