Yogurt Yakasviba Rise uye Kuwa
Asi pakupedzisira, sekuwanda kwezvinodiwa zvinodiwa, chido cheAmerica ye yogurt yakagadzirwa yakatanga kupera.
Zvikwereti zvakatanga kuvhara uye kuvhara nzvimbo dzavo. Mamwe matsva aya akafanana nemafuta-akaomeswa ice cream pellets (Dip N 'Dots, nezvimwewo) vaibata vanhu. Vavengi vaifarira vakaita seItaly ice (Rita's, etc.) vairamba vachidzoka kune tsika yakakurumbira mushure mekunge nguva yavo iri pasi pechidhindwa chemavara.
Yagurt yakatsvaga yaigara ichienzanidza kuva chimwe che "hutano" mamwe maitiro e-ice cream asina kuuya kunze uye kuitaura, uye pakupedzisira, vanhu veAmerica vakasimudzwa ndokuziva kuti yakanga ichiri shuga yakaoma, mvura nekamu. Kufanana kusina kushandiswa uye kushandiswa kwakasununguka kweshoko rokuti "yogurt" kunongokutora iwe kusvika kare vanhu vasati vakachenjera uye vanotanga kuongorora kuverenga koriori yako.
Dzokera kuna 2005, apo mukadzi wechidiki ainzi Shelly Hwang, pamwe chete neshamwari yake yebhizimisi Young Lee, vakasarudza kuti vaizozarura hove yavo yega yogurt uye vaidane Pinkberry. Sezvo varidzi vemagidhi echando mu "makore makumi mapfumbamwe nemasere" vakaisa chigadzirwa chavo se "chinotyisa" sarudzo ye ice cream, Hwang na Young vakatsvaga kusiyanisa chigadzirwa chavo kubva kumagariro echitanda yakagadzirwa nechisviso kuburikidza nekushandisa zvishoma asi zvakasiyana-siyana uye, kunyanya, vachishandisa chiGiriki yogurt sezvinopesana nemagidhi yemagariro.
Gurugiti yeGreek, ine ruvara rwekunaka uye isiri yemaitiro ehupiritsi, inonzi inoraramisa pane yagara yakagadzirwa nega yogurt. Vaipa frawberries matsva uye agave syrup semafuta panzvimbo ye sprinkles ne chokoleti muto.
Pinkberry First Place
Vakazarura nzvimbo yavo yekutanga kuNorth Hollywood, uye yakabva yava pedyo nekukwira pasi pasi.
Nzvimbo yacho inowanzoendesa kune vamwe vakakurumbira mukurumbira vatengi, izvo zvakakurumidza kusimudzira purogiramu yekambani munyika yose. Pasati gore, New Frozen Yogurt frenzy yaive yakarongeka.
Zvimwe zvinhu zvakawanda zvakatanga kupararira, zvakanyanya kutevera muenzaniso weKingberry wekushandisa chiGiriki yogurt uye kutarisa pane zvingasarudzwa zvekupora zvakanaka. Pinkberry yakanga yakagamuchirawo maitiro ekuzvidzivirira maitiro ayo mamwe mavambo okutanga ainge atanga kushandiswa uye ayo akanga ava kuve akazoita mumhizha yose.
Kwemakore gumi akatevera, zvose Pinkberry uye chiGiriki yakagadzirwa nevegurt yakagadzirwa sangano rose vakaona kukura kwekujekesa munyika yose. Pakazosvika 2009 na2012 Pinkberry yakabva kune dzimwe nzvimbo 75 kumusha kusvika kunzvimbo 225 munyika yose. Zvisinei, pamusoro pemakore mashanu apfuura kukura kwave kwakatanga kumira sezvo misika yazadzwa nevakwikwidzana, vazhinji vavo vakadzokera kune imwe ye "tsika" yeguriti yakagadzirwa uye yakatonyanya kudhura purofiti.
Pinkberry inoenderera mberi kukura asi panguva inononoka kufamba. Chirwere ichi chave chiine vakazvipira uye vakavimbika chekambani yevanhu, asi hazvizivikanwe kana chikoro chechikafu chichigona kukunda mutengo waro. Kunyange zvazvo muvhareji wekutengesa mutengo uri $ 5.50, guru guru teji yeguriti ne 3 toppings inodhura madhora gumi.
The Pinkberry Franchise
Makore akati apfuura apfuura, maiva nemazana makumi maviri nemazana maviri eDhinberryberry mahara, pasi kubva kumakore apfuura nemusiyano mukuru wekutengeswa uye kumhanya semabhizimisi ehurumende. Pakati payo marimi ari kuita zvishoma zvishoma, achikura kubva kunzvimbo 101 kune dzimwe nyika kusvika ku122. Zvikamu zvinowanikwa munguva pfupi yapfuura zvinoratidza kuti mari yekubhadhara inonzi $ 35,000, iyo inobva kubva kune $ 45,000 inokwana mari yekubhadhara. Kutanga-up mari ichasiyana kune imwe nzvimbo, asi kutanga kwekutsvaga kwekutsvaga kubva kune $ 310,000 kusvika $ 615,000, uye mari inoshandiswa ye $ 200 000 uye mari yose inosvika $ 400,000. Nheyo dzekodzero dzepamusoro dziri 6%; Zvivako zvekutsvaga zviri 2%.
Nhepfenyuro Pfupi Mashoko
- Initial Investment: $ 310,000 kusvika $ 615,000
- Muda weCash Cash Requirement: $ 200,000
- Necheno Inokosha: $ 400,000
- Franchise Fee: $ 35,000
- Mutero Wemadhora : 6%
- Ad Fund: 2%