Is Adwords Zviri nani Here?
Ndakanyoresa muZillow Premier Agent purogiramu yaJuly 2010, saka ini ndakarurama pamwedzi gumi muchirongwa apo ndinonyora izvi. Ndaida kunyorera pamusoro pemigumisiro yangu, uye ini ndichabvuma nyore nyore, kuti sezvizhinji zvezvinhu zvandinoita muimba yeimba, zvigumisiro zvangu zvingasave zvisiri izvo.
Mutengo wegore wekutanga wekuratidzwa mune purogiramu iyi waiva $ 468 kwandiri. Ndiri kuzokuratidzai migumisiro inotungamirira kubva kunze kwenyaya yangu kubva kuZillow kusvika nhasi, Mei 27, 2011.
- Mutengi wechimwe wemutengesi anoona: 203 930
- Ratidza zviratidzo: maonero ose: 94,249
- Kuratidza Zvikwata: kuongororwa kwenyika: 57
- Vatengi: 63
Kubva pakuverenga kwangu zvinyorwa, madhora mumakomisheni kubva purogiramu iyi: $ 0.
Zvakare, zviwanikwa zvako zvinogona kunge zvakasiyana chaizvo neyangu, kunyanya nokuti ndiri muzororo / nzvimbo yevasenzi, uye nzira yeZillow inogona kushanda zviri nani mune imwe nzvimbo yeguta. Kunyange zvakadaro, heino mazviitiko zvangu zvinyorwa zvine chokuita nezvo zvinotungamirira:
- Wokutanga waiva gweta renharaunda uyo akashandisa ini kutarisa misha, ndokunyora chibvumirano chake. Haisi mhosva yeZillow, asi inokosha kuziva.
- Zvinenge chikamu chimwe chete muzvitatu chemashamwari chaiva nezvimwe zvinhu zvisingawani munzvimbo yangu yeMLS, sezvo Zillow yaizoonesa mvumo yangu munzvimbo yakawanda.
- Zvitatu zvekutaurirana zvakagadzirisa zviratidzo zvakaguma nekusimudzirwa kwangu.
- Pakati pese, maonero angu aive kuti huwandu hwekufarira uye hukuru hwehutano hweZillow hwakanga huri pasi, huzhinji hutenga kupfuura hutengo hunokosha hwekutenga.
- Zvechokwadi, shamwari dzangu dzandinowana kubva pawebsite yangu dzakanyanya kukura, uye dzakandiwana ini zvakananga mubhuku rangu, iro randinofunga rinowedzera kuvimbika.
Zvose zvebhizimisi rebhizimisi rekutengesa razvo rinobva pawebsite yangu, uye chete kuitengesa kwandinoita kune iyo website ndeyeGoogle PPC (Pay Per Click) uye yakakwana SEO. Bhijhini yangu inongodarika $ 120 / mwedzi, uye kuburikidza neruzivo, mazwi ekutumira, uye nzvimbo yepaiti, mavhareji ebhadharo pahomwe imwechete yakaderera zvishoma nezvishoma, iye zvino inofanirwa kudarika $ 0.75 / click.
Kushandisa nhamba idzi, izvo zvinoreva kuti ndinobhadhara anenge anenge 1,920 kuvhara mugore (160 / mwedzi) pa $ 0.75 mumwe nomumwe.
Dai ndakanga ndapedza $ 468 yangu paPPC, zvingadai zvakaguma munenge ma 624 cliki, kana nepamusoro pezvinyorwa zvinopfuura 50 / mwedzi. Iko kuwedzera kwe 32.5%. Ndingatarisira chimwe chinhu chiri pedyo nekuwedzera ikoko mumari yangu, asi kunyange pa20%, 10%, 5%, kana 1%, ingadai yakave mari yakawanda kupfuura zero.
** KUPARIRA 2016: Ndakatora bhadha rangu gare gare kusvika $ 150 / mwedzi weAdwords. Ndakanga ndichienzanisa ne $ 0.78 CPC, zvinoreva kuti ndakanga ndichitsvaira mazana maviri kudonhedzana kusvika kune imwe nzvimbo pamwedzi.
Zvakare, zvigumisiro zvako zvingava zvakanaka zvikuru , uye zvichida zvichave kana iwe uchishanda mutungamiri. Ndakapindura nokukurumidza, kazhinji mukati meawa kuenda kumibvunzo yavo ye email, uye vazhinji vaiva email, asi vakawanda vakapa nhamba yefoni uye vakati vaidane, izvo zvandisati ndamboita kusvikira ndakatumira mauri mashoko avo vaida uye kana zvishoma vakagamuchira mhinduro shure. Paiva nefoni yakananga, zvakare, kubva kuZillow kuenda kune foni yangu, asi kazhinji mibvunzo yaida kuti ini ndiyanyorere mazita ezvinyorwa zvakadzama kana kutsanangura kuti imba yavakanga vachikumbira yakanga iri kunze kwandaifamba. Asi, kuedza zvakanyanya kungave kwakabudisa chibvumirano.
Zvisinei, zvinonzwisisika kwandiri kuti ROI yangu paGoogle PPC iri nani zvikuru, saka ndiyo iyo mari yangu ichaenderera mberi.
Ini ndichawedzera bhadharo yemwedzi weGoogle yebhadharo panzvimbo yekubhadhara Zillow kuti ivandudzwe.
** TARISA: Ndakada kuchinja nyaya ino, asi kwete nokuti ndakashandura pfungwa yangu. Ndizvo chete kuti mumwe munhu aiverenga makore akazotevera, sezvo chiitiko changu cheZillow chaive muna 2010, chingafungidzira ndingave ndakashandura pfungwa yangu yekukosha kweZillow neGoogle Adwords . Kunyanya kune dzimwe nzvimbo dzakawanda kunze uko dzinopa mikana inotungamirira-kutengesa, saka ndiyo nguva yakanaka yekuitarisa zvakare.
Ndichiri kuwana Google Adwords kuti ive yakanyatsobudirira pazera rinotungamirira, asi kana iwe webhusaiti yako yakagadzirira kuwedzera pamakwikwi iwe uchawana nemashoko ekutaura akakodzera. Zillow yakave yakakura iye zvino, uye ndine chokwadi kuti mikana yekutsvaga panzvimbo yevasitenderi ichava yakadhura. Ini ndichiri kuona kuti hutungamiri hwehutungamiri hunogona kusvika sei kune dzimwe nzvimbo dzeAdwords dzinowanikwa panzvimbo yangu.
Vaiunza vashambadzi venzvimbo yekutsvaga pesaiti yangu avo vaitsvaga nzvimbo munzvimbo yangu yemusika kana kutarisa kunyore. Zvinonyanya kururamisa uye zvinotarisirwa kupfuura Zillow advertising.