Pane nzira dzakaedzwa uye dzechokwadi dzekuti kubudirire paimba yekutengesa kubhadhara-per-click (PPC) kutengesa . Chikonzero chaunogona kuwana chinyorwa chinyorwa kubva ku real estate professionals sokuti mari yavo yakashata paPPC kushambadzira inenge nguva dzose nokuti vakange vasina ruzivo rwezvavanofanira kuita.
Ngatimbokurukurai kuti tingaita sei zvivako PPC kutengesa zvakanaka uye nenzira inodhura zvikuru.
01 - Real Estate SEO vs SEM: Chii icho SEM ne PPC?
Nekutsvaga injini optimization (SEO) inofanira kugara iri chinangwa mukugadzira real estate webhutiro yehupfumi, gara uchifunga kuti gumi chete yezvivakwa mawebsite anogona kunge ari peji yekutanga yeGoogle zvitsva zvekutsvaga kwemashoko chero ipi zvayo yakakosha kana mashoko. Zvimwe 90% zvemahofisi edzimba dzinofanirwa kufungidzira kubhadhara-per-click (PPC) kutengesa iyo inowira pasi pekutsvaga injini yekutsvaga (SEM) .
02 - Zvinhu Zvakaoma Kuita Usati Waita Google Adwords Account yako
Nepo huwandu hwekukundikana kwemaimba PPC mishandirapamwe yaitungamirirwa nevakashambadziri vadzidzisi vakadzidza pamusoro pekushandiswa kwehurongwa uye nzira yekugadzira matanho, havana kutora matanho ekugadzirira kuti vaone kuti mawebsite avo akanga akagadzirira kushandiswa nevashanyi vachibva kune ivo vakacheche vaibhadhara. Iwe unofanirwawo kuedza kuwana kunzwisisa zviri nani kweGoogle Adwords ad scoring iyo inogona kukuisa iwe yakakwirira mumigumisiro yakabhadharwa pamadhura akaderera pane imwechete (CPC).
03 - Nzvimbo dzepaIndaneti Inzvimbo Inowanikwa Inotungamirira
Kana ukangodzidza kuti chii chinonzi "bounce" chiri maererano nehuwandu hwemasayiti, unoziva kuti haudi bounces. Zvinowanzoitika apo imba yako chaiyo PPC marketing inotumira mushanyi kuwebsite yako uye inobva pasina kuisa kune mamwe mapeji. Izvi zvinogona kuratidza kuti havana kuwana zvavakatarisira kune imwe mushanyi-yakagadzirisa mafaira pavakasvika kubva kubhadharo iyoyo yakabhadharwa.
04 - Chizvarwa Chekutungamira Kubva Real Estate PPC Marketing
Kana ukambobhadhara pakananga panzvimbo yako ne PPC kutengesa, iwe unongova nehanzvadzi isingazivikanwi, "kushungurudza." Chinangwa ndechokuita kuti varegere ruzivo rwavo rwekutsvaga kuburikidza nehutano hunoshandiswa -ku-chiito . Izvi zvinovasunungura kubva "kuzvidemba" kune "tariro", vachikubvumira kutora danho rinotevera kuti uchengetedze pasi pesimba rako kusvikira vakagadzirira kuita.
05 - Real Estate Mafambiro Nekutamba Imeyili yePPC Mutungamiri Wekubudirira Kubudirira
Kana uchinge uine ruzivo rwekutsvaga, tarisiro yekugara "top-of-mind" pamwe navo pamusoro pezvivako munzvimbo yako yemusika. Kana iwe usingaiti izvi, ivo vacharamba vachifamba-famba kuzhinji nzvimbo dzekutengesa dzimba uye iwe unopedzisa kuona kana kutenga kana kutengeswa mumatsara emukwikwidzi. Dzidza kuti ungashandisa sei mafomu uye unyorera email ye real estate PPC kutevera.