Sei uchinetseka nePPC, apo iwe unonzwa nezvekuti vangani vashandi uye madhipatimendi vakaedza Pay Per Click uye vakakundikana pairi? Iwe unogona kunzwa nyaya dzemari dzakaparadzwa, kwete zvinotungamirira, uye pasina bhizimisi patafura yekuvhara. Ndine chokwadi chokuti zvizhinji zvezvizvi zvinomiririra zviitiko zvezvakaitika kwavari, sezvo pane nzira dzakawanda dzekuita PPC zvisina kunaka nekuda kweimba .
Chimwe chikonzero chekupa chimwe kana kutanga kutarisa apo SEO haikuwani iwe ikozvino.
Google's algorithm shanduko yemakore maviri apfuura yakazara kwazvo peji yekutanga ye "yourtown real estate" mitsva yekutsvaga nevatambi vakuru: Zillow.com, Trulia.com, Realtor.com, Redfin.com, Homes.com, etc Ini handisi kuona munhu muduku webasa rejenti webasaiti achikwirazve pajiji yekutanga chero nguva pfupi, kana akamboita.
Rega ndichangotanga nokukupa pfupiso yepamusoro yekuti nei ndichifunga kuti unofanira kunge uri kuita PPC paGoogle:
- Iwe unotarisa tarisiro nemashoko ako anokosha : Pane kutarisira kuti robho yekutsvaga inoona peji rako pamusoro pokugadzirisa kukurukurirana mumusika wako, ita mutsara unokosha mumushandirapamwe wako wePPC, uye ivo chete vashanyi vanozoteerera pairi vachava avo vamunoda.
- Iwe unodzora bhajeti: Unotarisa kuti unoda kushandisa mari yakawanda sei zuva kana mwedzi, saka hausi kushamiswa nemari mikuru yausina kutarisira.
- Iwe unongobhadhara mari chaiyo yekushanyira nzvimbo: Kana vasingatsineri uye vauya peji yako yekunyorera, iwe haubhadhari. Kusiyana nekushanda zvakadhura zvinyorwa zvakadhura uye uchivimba kuti zvinowanikwa kana kuti zvinokutungamirira, iwe unobhadhara tariro chaiyo yekushanyira nzvimbo yako.
- Iwe unoziva zviri kushanda uye izvo zvisingaiti: Nhoroondo yako yekubika inoratidza kuti mitauro ipi iri kuvharidzirwa, uye chii chinodhura imwe neimwe, seCCC, Chengetedzo yePe Click, inopesana zvichienderana nezvinhu zvakawanda kusanganisira kukwikwidzana.
- Iwe unogonawo kutarisa kutendeuka: Nemamwe mazwi, iwe hauzive chete kuti zvirevo zvipi zvinokonzerwa nemutokari, unogona kusimbisa chizvarwa chako chinotungamirira pane mapeji ako ekutamba akadaro kuti iwe uzive kuti chii chiri kutendeukira kumatungamiri chaiwo uye tarisiro.
- Iko CPC yako inogona kuburuka zvichienderana nemitemo yakanakisisa: Google inokupa "chikwata chechikwata" pane imwe yezvawakashambadzira, uye inobva pane zvimwe zvinhu zvakavanzika. Zvisinei, tinoziva kuti CTR, Kushandura kuburikidza neRatio, uye mufambiro wekushanyirwa kwepaiti zvinogona kukonzera kukwidziridzwa kwepamusoro kwezvikwata izvo zvinoreva kuderedza mari kudarika. Iwe unogona chaizvo kuwana nzvimbo iri nani pane kukwikwidza kwako kunyange zvazvo vari kubhadhara zvakawanda pahomwe.
Mukufunga kwangu kubva pamakore ekuita PPC paGoogle, kuzviita zvakarurama kunogona kuva kwakakosha kwauri. Kushandura imwe bhadha yako yekudhinda kubva kudhindwa kusvika ku PPC inogona kuva sarudzo yakanakisisa yauchaita gore rino. Ini zvechokwadi ndinotenda kuti haufaniri kubhadhara "SEO Guru" kuti "akuise peji rekutanga" reGoogle, sekunge kana vakadaro, zvichida hazvizoperi kwenguva refu. Kutamba kweGoogle kukurumidza kuve kurasikirwa unyanzvi.
Kana uri kuripa mumwe weSeO basa, tora mari iyoyo uende nayo kuPPC. Ita zvakanaka, uye iwe uchaona kuti site yako ichazotanga kuona zvakananga kugadzirwa kwemashamba uye kutungamirirwa kwakakodzera. Chimwe chikamu chakakosha che "kuita zvakanaka" ndechokuva nekodzero yeji yeji yekutambira uye kudana-ku-kuita. Kana iwe usingaiti, vashanyi vachauya, asi zvinotungamirira hazviiti.
Chero ani anoita zvaanoita zvakarurama, anoita kudhidzira-ku-kuita, uye anoshandisa mari paPPC zvechokwadi achaona kuvandudzwa kwekushanda kwesaiti yavo uye mari yavo.