01 - The Facebook Ad for Real Estate - Kuronga Ad Ad
Mukugadzirira kunyora nyaya ino, ndakamisa mbiri mbiri dzepa Facebook uye ndakatora rimwe bhajamiro kubva kuGoogle Adwords ku Facebook kuti ndione kana Facebook ichandiitira zviri nani kupfuura Adwords. Sezvo pane kuwana bhizinesi kubva kune zviziviso, zvave zvichingova vhiki nhatu mumusika unononoka, saka handikwanisi kureva chero. Asi, ndinogona kukuratidzai nei ndichifunga kuti izvi zvichave apo pandichaisa PPC yangu mari kwechinguva. Ichokwadi, ndakamisa nguva yangu AdWamp campaign yekuendesa bhajeti zvachose ku Facebook.
Zvakaita sei Facebook Ads
Mumufananidzo, unogona kuona kutemwa kubva papeji yangu Facebook. Sezvo "chimbairo" inotaurwa muhuwandu hwemashoko angu, ndinoona matanho akawanda edzimba. Vanoratidzika kune rumwe rutivi rworudyi rwekona, uye nguva dzose vanotora gadziriro. Kushandiswa kwechifananidzo kunoshanda, uye mufananidzo wakafanira uchandifungisisa, zvichida zvichida kunditora kuti ndiverenge musoro wechirongwa. Musoro wepamusoro unogona kundiita kuti ndiverenge zvinyorwa zvechikwata. Izvo zviziviso izvi zvakaratidzwa sei kwandiri, uye kwete zvitsva nezvehushuwarisi kana kubika?
Targeting Tarisiro Yakanakisisa ne Facebook Ads
Chinhu chakanyanya kukosha kusvika ikozvino mukushandisa Facebook zviziviso zvekutengeserana kwangu kwemaimba ndiko kukwanisa kugadzirisa matanho kusvika kune zvakanakisisa tarisiro. Uye, haisi mvumo imwe chete, sezvo mushandirapamwe unogona kuva nezvakawandisa, imwe neimwe inotarirwa kune vateereri vakasiyana kana iwe uchida. Muenzaniso unogona kuva chiyeuchidzo kusvika kune vatengesi uye kuwana mazita, uye imwe yevatengi. Mifananidzo uye zvinyorwa zvega ega zvingada, zvechokwadi, zvinotarisa pane chinangwa chechiyeuchidzo ichocho. Asi, mutengesi anogonawo kudonha kusvika kune zvakanakisisa kutarisira nzvimbo, zera, mazwi emazwi, kana rumwe ruzivo rwevanhu.
Muenzaniso munharaunda yangu yekudenga uye misika yemusha yekuenda kune imwe nzvimbo iri kugadzirisa kushambadzira kuti iite chete kana Facebook user ane shoko rokuti "ski" uye zita rangu reguta pane imwe nzvimbo muhupfumi hwavo ruzivo. Ndakanga ndakakwanisa kuderedza mharidzo yehurukuro yechirangaridzo changu kubva pamamiriyoni 300 evanoshandisa Facebook kusvika pasi pe30,000. Ndiyo kushandiswa kwakanyanya kwebhengi rangu. Misika yose yakasiyana, asi kune nzira dzekuderedza boka iro rinoona chirevo chako kune avo vanowanzova mutengi munguva yemberi.
Ronga Zvaunofunga Nezvakawanda zveZviviso zveNyaya yeChechi yeChechi
Usati waenda kunzvimbo yezvakagadzirwa, ita chirongwa chako chechirongwa munzvimbo. Sarudza pane chinangwa chechirevo chega chega, uyo chinangwa chacho, uye icho chiyeuchidzo chingafanira kutaura munzvimbo yaunenge uine. Uyewo, tora chisarudzo pamusoro pechifananidzo kuti uende neshambadzo. Kunyange zvazvo pasina ruzivo ruzivo ikozvino kuti rwuve nechokwadi, ndinotenda kuti chifananidzo chemukati , icho chinonyatsozivikanwa, chichashanda zviri nani kudarika mufananidzo wako. Kana mumwe munhu aifarira munzvimbo yeDenver, zvichida mufananidzo wezvikomo kumadokero kana kuguta kwedenga. Zvinoreva kubata ziso ravo. Kufanana nekushambadzira kose, musoro wakakosha ndewekufanirwa. Kana uchinge wava neurongwa hwako panzvimbo, unogona kuisa mushandirapamwe wemadhora mumaminitsi.
Ngatitorei danho rinotevera uye enda kune Facebook uye ita shanduro yekuona kuti inoshanda sei.
02 - The Facebook Real Estate Ad - Musoro, Nheyo uye Mifananidzo
Nhanho yekutanga pakugadza yako Facebook real estate ad ndeyekutsanangurira mutsara wenyu wekutamba kana musoro wenyaya, mumiririri wechiratidzo, uye kuisa mufananidzo. Mumufananidzo uyu wekudzidzisa unoona kuti iri nyore kuita, uye mufananidzo wacho wakabviswa kubva kumudhiriri wedhizha. Sezvakakurukurwa mudanho rekare, chifananidzo ichi chakakosha. Kunyangwe chikwata chiri papeji yangu muchitsauko ichocho chekupedzisira chakaratidza mufananidzo wemunhu, handizvo zvandinofunga zvinofanira kuitika mune imwe nzvimbo yezvakanaka yemuzinda. Nzvimbo yakakwirira kana imwe nzvimbo yakakurumbira uye inozivikanwa zvikuru ingasarudza zviri nani. Tiri kutengesa zvivako, nzvimbo, kuitira kuti tive nehanya neye user Facebook nemufananidzo wakasimba wechinhu chiri munzvimbo yacho chinangwa.
I URL Inotora Kwazvo
Zvechokwadi, tichaenda navo kune imwe nzvimbo pavanenge vachitsvaga pane chirevo. Zvichida ichange iri webhusaiti yako kana bhulogi, asi panewo chibatanidza kuti uende navo ku Facebook yako Fan Page kana iwe uine imwe. Kana uri kuvaka matanho akasiyana nevatengesi nevatengi, ungada kuumba mapeji ewebhu yega yega, ane mabhota uye mazita ayo anotarisa zvitsva zvinopisa zvega roga. Izvi zvinowanzova nzira iri nani pane kutora munhu wose ku peji rako rekumba, asi iwe unosarudza.
The Real Estate Facebook Ad Headline
Iwe unongowana mavara makumi maviri nemashanu pamusoro wechinyorwa, saka shandisa nguva yakareba pakuuya nemumwe unozocherechedza nekuita kuti vadive kuverenga zvakasara zvechirongwa. Iva nemaBhaibheri maviri kana matatu, uye iwe unogona kuvashandura kuti uedze imwe neimwe nekugadzira mvumo yako gare gare. Tiri kushandira user Facebook kuburikidza nehutano, uye isu tinongova nemasekondi mashoma kuti tiite. Mufananidzo unobata maziso unovaisa kuruboshwe rworuvazhe, mutsetseti wepadhi unowana rufaro rwawo, uye mutsara unowanzoita kuti vatsvake kuona zvimwe.
The Text of Your Facebook Real Estate Ad
Pano tine mazita 135, saka tinoda kuvaita mutengo wekutengesa kuti uwane iyo. Kana mutengi wedu akataridzirwa aine musoro wekutaura se "Denver-Hot Buyers Market," tinokwanisa kubva taita zvinyorwa zvakasimba mumatauro pamusoro pekuti vatengi "vanodudza mutengo wavo" kana vachitenga dzimba muDenver. Shandisa unyanzvi hwako uye ruzivo rwezvimwe zvivako zvakakushandira iwe pawebhu uye kune imwe nzvimbo. Dzokorora-nyora kakawanda kuti uite zvakanyanya zvema 135 character space.
Takatotaurira nezvechifananidzo, saka teerera kuti sechinhu chekupedzisira mune danho iri. Iye zvino, endai kune danho rinotevera uye tichaona kuti tingashandisa sei zvakanakira Facebook kushamiswa kwekutsvaga kwedzimba yedu yemadhoro.
03 - The Facebook Real Estate Ad Targeting Process - Step 1
Sezvo kune nhamba yezvikamu zvemashoko zvinotibvumira kuti tinyatsotarisa kuti vashandisi vepa Facebook vanoonai nzvimbo yedu yemuzinda ad, isu tiri kuputsa iyi chinyorwa kuva matanho maviri. Pedyo nehutano hwedu pachedu, matanho maviri aya anonyanya kukosha, sezvatichave tichitaurira Facebook kuti tione zvivako zvekugara zvivako kune rimwe boka revashumiri, uye tinogona kunyanya kufunga kana tichida. Ngatitarisei pane chimwe nechimwe pane chikamu chemu skrini sezvinoratidzwa mumufananidzo.
Nzvimbo yeUshandisi
Vakawanda vehupfumi vadzidzisi vacharamba kuchengeta chinhu ichi sevasingaoneki sevateereri sezvinobvira. Zvisinei, mutengesi wako, uye vatengi nevatengesi vamunoshanda navo, vanogona kutaurira kuderedza munda pano apa. Kana iwe uchinge uine huwandu hwevatengi vako kubva kune imwe nyika yepamunharaunda, unogona kuda kugadzira chikwata chinotarisirwa kuvanoshandisa Facebook munharaunda iyoyo. Kune vatengesi, unogona kusvika pasi kuguta. Kana iwe uchidaro, iwe uchazoendeswa kune imwe sarudzo yemiraire kubva muguta. Zvakaoma kuwana zvakawanda zvakanyanya kupfuura izvi. Kune vatengesi uye mazita, avo ndivo vanhu vane dzimba dzamuchave muchirongwa, saka nei muchiratidza chirevo kune mumwe munhu makiromita ane chiuru. Izvo zvaizova nzvimbo yezororo kana kushandiswa pamusha, uko muridzi wako-vatengesi vari kugara kune imwe nzvimbo.
Age, Birthday & Sex
Pano unokwanisa kutonga vechidiki uye vaduku nezera rokutanga. Zvimwe pane izvozvo, zvinotenderera pamusika wako uye nzvimbo dzaunoshumira. Iwe unogona kuda kuwana zvishoma zvishoma. Kana iri zuva rekuberekwa, handigoni kufunga nezvechinhu chipi nechipi chinokosha ipapo. Iye zvino hutano kana zvepabonde zvingave zvakakosha. Inonyanya kuwandisa yevatengi vemisha ndeyevakadzi vasina. Kana iwe uchida kutsvaga chikwata kune boka iro, unogona kugadzira musoro wepamusoro uye mutumbi, saka iva nechokwadi chokuti vakadzi chete vanozviona.
Mashoko
Mashoko aya anogona kunge ari mazano makuru kana akakodzera zvinangwa zvako. Mune mhaka yangu, nzvimbo yepasimusi yekuenda kumusha, yaiva slam dunk kuisa shoko rokuti "ski" pano, uyewo zita rangu reguta. Sezvakataurwa muchitamba chekutanga chekudzidzisa uku, ndakakwanisa kutarisa mvumo yangu kune vanodarika 30,000 vashandisi vakataura zita rangu reguta kana kuti "ski" mumashoko avo eupfumi. Kana iwe ukashanda nevashambadziri, "mutengesi wezvivako zvekumba" anogona kusimbisa kune uyo anoona chidimbu. Hapana kuiswa, pasina mubhadharo, saka wadii kuedza, kunyanya nenzvimbo yakatemwa?
Dzidzo
Kazhinji, zvichida haisi kuzova pfungwa yakanaka yekugadzirisa maonero ako nenzira iyi. Zvimwe zvingave zviri muguta rekoljiji, uye iwe uri nyanzvi pakushanda nemakoroji kana kutengesa kushanyira kana kutamisa mapurofesa. Icho chikwata chakanaka, asi pano pangave nezvimwe zvikonzero zvaunoda kurondedzera nheyo yezvidzidzo.
Ndizvo zvehafu yekutanga peji yekutsvaga, saka endai kunhanho inotevera yeimwe Facebook real estate ad inotarisira nzvimbo.
04 - The Facebook Real Estate Ad Targeting Process - Step 2
Takapedza hafu yekutanga ye Facebook real estate ad targeting tarongwa, asi tinokwanisa kutarisa matanho edu ekupa mharidzo yehupfumi kunyanya. Heano zvakasara zvinosarudzwa zviripo.
Ukama, Kufarira In & Languages
Kana hukuru huri pamhuri, hukama hwehukama hunogona kukosha. Asiwo, kana vadzidzi vasina koroji vadzidzisi kana vechidiki vaduku kutenga zvigadziriswa ndizvo zvinotarisirwa, zvino munda uyu unogona kuuya zvakanaka. Handikwanisi kuona chero shanduro ye "Inofarira" nokuda kwezvinangwa zvedu. Kana imwe yekutengesa yaunofunga inotarisa kune tarisiro inotaura mutauro wakasiyana, ipapo Mutauro wenyika unogona kunge wakakwana.
Connections & Friends of Connections
Sezvo Facebook ichikura, idzi masango anogona kupa zvakakosha. Kunyange ikozvino, kana pane boka riri kunze uko rine zvakawanda zvekubatana, uye boka racho rinoratidzira kune nzvimbo uye neimba, unogona kuda zero pane avo vanobatanidzwa neshamwari dzavo. Zvinogona kuva zvakanaka iye zvino mumuguta rekoljiji kuti ubatane kumapoka akabatanidzwa nesangano.
Target Yedu Target Group Group
Iye zvino, tichitarisa nhamba iri pasi, tinoona kuti takatapudza boka redu tarisiro kune 545 660, avo vari mukati makiromita makumi mashanu eDenver, uye vane makore makumi matatu nemakumi matatu nepamusoro. Kana tikadzokera zvakare uye tishandura zvigadziro, kana kuwedzera zvitsva, nhamba iyi inogona kuwana yakakura kana duku. Yakatanga pane zvinopfuura mamiriyoni 350, saka unogona kuona kukosha mune simba iri rinotarisa.
Endai kune danho rinotevera kuti musimudze purogiramu yedu yekushambadzira uye bhajeti.
05 - Facebook Real Estate Ads Campaign neMutengo
Pane imwe nguva mvumo yedu yakagadzirirwa uye yakagadzirira, uye isu takagadzira zvatinotarirwa kuti tibatsire chete zvakanakisisa tarisiro yechirangaridzo ichocho, tinogona kuchinja, kana mune izvi, tanga kusimudzira hurongwa hwedu uye bhajeti. Kana huwandu humwe chete huri mumushandirapamwe, bhajeti inovafukidza vose seboka, kwete bhajeti rega roga.
Campaign Setup uye Run Mazuva
Tiri kugadzira chikwata chedu chekutanga, nokudaro purogiramu yedu yekutanga, saka tinopa mushandirati zita. Zvadaro tinoudza Facebook zvakanyanya zvatinoda kushandisa mazuva ose. Iwe unogona kuisa izvi sepasi se $ 1 kuti uedze muedzo, asi iva nechokwadi chokuti haisi kuiswa kuduku kudarika mari imwe chete, kana kuti mishumo yako ichange isina chinhu. Zvino taurira Facebook kana kune mazuva akati uchida kuti mvumo inomhanya, kana kungoimhanya nguva dzose. Kubva pane nhamba yemataurirwo ezveruzhinji anotarisirwa, Facebook ichava nenhamba yakarongedzwa mubhokisi rebhadhiro rezuva nezuva. Tichaona mune chimwe chinhu chinotevera nei $ 50 iripo.
CPC kana CPM uye Bhidhi
Kubva pane chokwadi chokuti kune vanhu vanopfuura 500 000 vanozoona chikwata chedu, Facebook iri kutiratidza kuti bhizinesi redu riri $ 0.71 / click, uye isu tinogona kutarisira pamusoro peanosvika 71 / zuva. Pane yako $ 50. Kana izvo zviri kunze kwebhajhini yedu yaidikanwa, tichaona zvishomanana zvishoma patinenge tachinja nhamba yebhajimusi yezuva nezuva. Uye, kubva pane zvakaitika, iwe haufaniri kubhadhara $ 0.71, asi imwe nhamba zvishoma pasi.
Panguva ino, iwe unogona kudzokera kuchikwiriso uye kusimbisa zviyero zvako zvishomanana, pane kuva nechikwata chako chekusiya kushanda mambakwedza nokuti wakabuda kunze kwebhajheji. Iwe unogona nguva dzose kusunungura maitiro gare gare kana iwe usiri kuwana kuvhaka kwaunoda.
Ndizvo zvekugadzira Facebook Real Estate Ad Campaign. Zviri nyore uye zvinokurumidza, saka sei urege kuedza?