PPC inzira yakanaka yekuyera kubudirira kwekutengeserana kweIndaneti kwezvibereko zvako uye mazano, nokuti kuongororwa kune mitemo isinganzwisisiki yekushanda kwekushanda. Kana muparidzi achibudisa zvinhu zvinokosha, zvakakosha, mikana ndeyekuti muverengi achaona hukama hwako kana bhaniri uye unokurudzirwa kuti utore. Kana zvisina kudaro, ingangodaro nguva yekuedza vamwe vaparidzi kana nzira itsva yekudhinda.
Pay-Per-Click Advertising Basics
Iyo yePC inokosha ndeyekuti:
Chengeta-per-click ($) = Zvikamu Zvese Zvokudhura ($) รท Nhamba yeZ Ads dzakasungirirwa.
Somuenzaniso, kana uine bhadha ye $ 100 yemushandirapamwe uye wakakwanisa kuwana makumi mashanu (50) kushanyirwa kune webhusaiti yako kuburikidza newemuparidzi wekutsinhanisa, muvhareji webhadharo pahomwe imwechete inenge iri madhora maviri. Zviri pachena kuti paunowedzera kuvhara iwe unogadzira purogiramu yakagadziriswa, iyo yakaderera purogiramu yako yePPC inova.
Dzvinyora Kupera Nhamba
Imwe mitambo inofadza kune vatengesi ndeyekufambisa kuburikidza nehuwandu (CTR), iyo inotsanangurwa senhamba yekutsinhwa yakagadzirwa pane chiyeuchidzo chako (kunongedza-kuburikidza), yakagoverwa nhamba yehuwandu hwezvinyorwa (nhamba yezviitiko izvo chikwata chako chinoratidzwa pane website yemuparidzi):
Dzvanya-kuburikidza nehuwandu (%) = (Nhamba yeKupedza-kuburikidza / Zvose Nhamba Yezvakaratidzwa) * 100%
Zvimwe zviitiko zveP PPC zvinopedzisira zvichinyanya kudarika pakati pezvikamu zvina nevana, kunyange zvazvo basa rechokwadi rinopesana zvichienderana nemusika wemisika yakadini iwe uri, chaiyo michina / maitirwo akatengeswa, nezvimwe zvinhu zvakawanda.
CTR inofanirwa kunyatsokurukurwa kukuru, sezvinoreva pfungwa yemari inowanikwa pachose, iyo iyo yevanhu vazhinji vebhizimisi ndiyo yegoridhe yepamusoro (pasi) yekutengesa kubudirira kwepamusika.
Kuyera PPC Advertising Performance
Zvinokosha zvakadini kunyorera kunouya kwauri kubva kune imwe nzvimbo isina kuratidza? Izvi zvose zvinoenderana nerudzi rwemunhu matanho ako ari kukwezva, uye zvinangwa zvePPC, zvakadai se:
- Chii chaunowana kubva pakushanyira kwega? A new -in-in for a newsletter , 'Like' kana 'share', mutungamiri, kana kutengeswa kwechokwadi?
- Ndezvipi zvinangwa zvako zvenguva pfupi uye ndezvenguva refu zvechikwata chechikwata chePPC chiri kusangana?
Kana zviri zvemazuva ose, kusarudzwa kwako kwemashoko uye / kana hutano hwekugadziriswa nehutano hwakagadziriswa hunofanira kutevedza kubva pane zvakananga zvidzidzo:
- Chii chandinoda "clicker" inofarira?
- Iwe uri kutengesa kutengesa, kana unoda kukura nheyo ye "fan" ?
- Unoda kutsvaga kubva kuvanhu vanobva kune imwe nzvimbo (geo-targeting)?
- Ndeipi iwe iwe unoda kutsvaga kupinda (zuva, nguva)?
Common Pay-Per-Click Advertising Models
Pane maviri (2) maitiro makuru ePCC nhasi. Nhamba yepamusoro inobhadharwa-pfupa imwechete inoratidza kuti mutengesi uye muparidzi wewebhu vanobvumirana nemari yakatarwa iyo ichabhadharwa nechomwe choga. Vaparidzi vanowanzova nekadhi kadi, iyo inobvumira mitero yakasiyana yezvikamu zvakasiyana zvewebsite yepamusoro zvichibva mune zvinoenderana nehutano kana zvimwe zviyero.
Chisarudzo chechipiri, mubhadharo-based based pay click , inonyanyobatanidzwa neGoogle Adwords, Microsoft AdCenter (Bing), nezvimwe makambani ekutsvaga injini. Iyi mitambo inoshandisa zvivako zvemazuva chaiwo izvo zvinotarisa mari yekutsvaga kwekutsvaga inogadzirwa nemashoko ekutsvaga.
Mhedziso
Pay-per-click advertising zvinogona kubatsira kambani yako kukura kwayo yevabereki, kuwedzera kuparidzira kwako kusvika kune vateereri vasati vasisvike, uye kubva pakuona kwemuparidzi webhutori, kuva chinhu chinokosha chekuwana mari. Kuti ushandise mukana uyu, tsvaga uye tsvakurudzo dzakasiyana-siyana dzePPC dziripo zvino uye dziedze ivo kuti vaone kuti chii chinoshanda.