Iyo Inobatsira Sei Kubatana Nesimba Vatengesi Sarudza Niche
Yokutanga, uye zvichida yakajeka, danho nderokusarudza niche iwe waunoda kuvaka bhizinesi rako rekubatana.
Inonzwika nyore, zvakarurama?
Zvakanaka, kune vamwe zvingave zvakadaro, zvisinei, hazvikuvadzi kuti uve nenzira yakarongeka yekusarudza niche.
Iwe uchadzivisa kuora mwoyo, kwete kureva kurasikirwa nenguva nekuedza kutsvaga niche iyo yaisazombosangana nemari yako yekuita zvinangwa.
1. Ndezvipi Zvaunofunga Pamwe?
Paunenge usina chokwadi pamusoro pekuenda kwako kutsvaga ruzha, nguva dzose tanga nemunhu waunoziva zvakanyanya - iwe! Izvi zvinoreva kutora zvakaoma pamabasa anoshandisa nguva yako mune imwe nguva vhiki, kana iri basa, zvinokuvaraidza, chido chakanyanya, kana kuti zvichida mararamiro evanhu wamakaona munguva pfupi yapfuura. Dzorera kuti uite pfungwa dzakaoma, uzviise pasi pamapepa, uye gadzirira kugadzirisa pane imwe danho rinotevera (ona pasi apa).
Semuenzaniso, unogona kugumisa nehuwandu hunotevera mushure mekuzviongorora:
- Unyanzvi hunobatanidza basa: Auto mechanics, Plumbing, Carpentry.
- Kuzvivaraidza: Kurapa, Mari Yokuunganidza, Poker
- Zvinoshushikana: Gorofu, Kubika, Munhu Akanaka
- Hot Trends: Gluten-free Kudya, Bitcoins (Digital Money)
Iwe unogonawo kukwanisa kuwana niche yakanaka kubva mumatambudziko kana mamiriro ezvinhu amunobata nawo zuva nezuva (eg ADHD, Money Management, Public Speaking).
Chero chero niche iwe unopedzisa kusarudza kuitevera, iwe unofanirwa kuzviita kwenguva yakareba kuzvipira kuitira kuti uvake nzvimbo yako yeruzivo uye uwane kuvimba kwetariro uye netariro (dzokorora) vatengi. Kuti uchinje ruzivo rwako mumadhora, iwe unofanirwa kuumba niche-yakanakira hutano hwehutano nguva dzose uye unobatanidzwa munharaunda.
Onawo: Maitiro Aungaita Mari Nekusimbisa Information Information Marketing
2. Vanhu Vanoshandisa Mari MuNiche Yenyu Here?
Zvingava zvakanaka kuziva kare kana niche yako ingakwanisa kutsigira zvakabatanidzwa nemari yako, kana iri mashoma mazana emadhora pamwedzi kana kuti kutora basa renguva yakazara. Nenzira yakanaka, pane nzira dzakawanda dzekutsvakurudza pamusika uri pamakumbo ako:
A. Kuzivisa
Paunenge uri mumugwagwa, tarisa huwandu hwebhadhibhodhi yekuzivisa nzvimbo yakagadzirirwa zvinhu mu niche yako. Guta nemigwagwa yepamigwagwa zvinogona kudhura, saka mikana iyo makambani nemishonga mushure mekutengesa vane chivimbo pamusoro pemari yavo yekutengesa uye zvingave zvekutengesa.
PaIndaneti pane zvinhu, ungangodaro wakanzwa nezveGoogle Adwords , purogiramu chaiyo inobvumira mabhizinesi kuisa zvidhinho zvishomanana pamberi pevashandisi panguva yeGoogle search engine results. Kunyangwe iri kunze kwehuwandu hwechinyorwa chino, Adwords chinhu chingave chakakosha kudzidza pamusoro penguva yemberi iri mberi.
B. Zvivhura ZveMagazini
Kunyange zvazvo vakawanda vedzinza rekutsvaga dhigiriji vari kufanotaura kupera kwezvinyorwa zvekudhinda sehutano hwakanaka hwekutengeserana, mabhuku ezveshizha zvichiri nzira yakanaka yekuyera kuvepo kwebasa rebhizimisi.
C. Specialized Magazines uye Books
Enda kune pepanhau uye uverenge nhamba yemagazini mune niche iwe uri kufunga nezvokupinda.
Zvizhinji zvemakwikwi uye maruva anoshambadza (eg, Fitness uye Nutrition, Home Renovation, Kubata) kazhinji zvinoratidza mhizha ine utano.
Izvozvine zvakachengetera mabhuku ekudhindwa, iyo New York Times, kana kuti Amazon inotengeserana zvikuru. Semuenzaniso, unoona mabhuku ezvokudya anonyanya kukoshesa nguva dzose; zvichireva zvinoreva kuti vanhu vanokurudzirwa nezvehupenyu hwavo hwakanaka.
D. Makirasi uye Masangano
Simba rezviitiko zvakasiyana-siyana, maitiro, uye mafungiro ari munyika uye pasi pose anokwanisa kuenzaniswa nenhamba yemapoka anobatanidzwa mukusimudzira nekubatanidzwa. Kana pane maboka, masangano, uye mabhizimisi mabhuku ane chokuita nehurukuro chaiyo, icho chiratidzo chakanaka chokuti kune mukana wekusvika uye kubatsirwa kubva kuvanhu vari mumapoka iwayo.
Onawo: Ita Mari Yakawanda neaya mazano matatu ekutengeserana
3. Mikana yakawanda yezvinhu zvinokurudzira
Chaizvoizvo, une sarudzo yekusimudzira zvigadzirwa zve digital (information) kuburikidza neClickBank uye kukwikwidza web-based platforms, kana zvigadzirwa zvepanyama nevamwe vatengesi. Zvigadzirwa zveDhijitori zvine zvishoma uye hazvitsvaki nzvimbo yekuchengetedza yemuviri, uye nenzira iyo yakakodzera zvakakodzera vatangisi. Zvisinei, izvi zvinogumira iwe kutengesa zvinyorwa uye "Zvingaita sei" mashoko kune vatengi.
Pane imwe nguva, vazhinji vanobatana nevatengesi vachaona kubatanidza zvigadzirwa zve digital uye zvepanyama kuti zvivhare zvikamu zve niche yavo uye kuvandudza vatendi kuvimbika. Pakaipisisa, unogona kutarisa kupa zvinyorwa zvinyorwa zvinyorwa zvinonzi digital-physical hybrids. Izvi zvinozivikanwa mumitambo uye nhengo dzakanaka mumuviri kunyanya.
Tanga tichitaura nezve niches munyaya ino, asi iwe unonyatsoda kuisa inzvimbo yekuti iwe pachako uwane zvishoma kuti urege kudzivirira makwikwi kubva kune vanozivikanwa uye masangano ane simba, asi zvakakura zvakakwana kutsigira zvinangwa zvako kuburikidza nekugadzira "kuziva, kufanana uye kuvimba "nenzira inobatsira.
Onawo: Nzira Yokuzvigadzirisa Sei seChipatano Kuwedzera Mauko
Semuenzaniso, mitambo iboka guru rezvinyorwa izvo iwe pachaga haugoni kuziva. Siya izvozvi kuESPN uye mazita makuru emitambo. Kunyangwe nhepfenyuro yemitambo yakafanana negorofu yakawanda kwazvo muU.S. uye pasi pose, saka zvingava zvakaoma zvikuru kuva munhu-kune munhu pane zvinhu zvose gorofu.
Zvisinei, zvakananga zvinyorwa zvakadai se "Nzira Yokuvandudza Gwara Rako Rokufamba" rinogona kushanda. Zviduku zvakakwana kuti zvirege kugadziriswa zvakanyanya, asi zvakakura zvakakwana kuti zvizadzise chido chezviuru, kana kwete mamiriyoni ekunakidza gorofu.
Sezvakaratidzwa nenyaya ino, kusarudza chigadzirwa ndechekugadzirisa zvinangwa zvinokupa mukanano wakanakisisa unogona kuitika pakubatanidza kutengesa kubudirira. Runako, hongu, inosara pakuurawa, ndicho icho chichakuparadzanisa iwe kune avo vanokundikana kutevera kuburikidza neizvi zvakarongwa zvakajeka.
Dzvanya pano kuti uwedzere mamwe mazano ekutengesa mazano uye mazano .