Kunzwisisa nekuvandudza E-commerce yako Bounce Rate

Chii Chinonzi Bounce Chikuru? Chii Chinonzi Bounce Bounce Chikamu cheEndaneti Website?

Bounce rate ndiyo metric inofadza inowanikwa ne-e-commerce analytics program. Icho chimwe che "zviratidzo zvinokosha zvinoshanda," kana kuti KPIs, iyo e-commerce nzvimbo dzingashandisa kuongorora nekuongorora magwara pawebsite. Kunyange zvazvo zvakaoma kutsanangura "zvakanaka" kuwedzera kwekuyera, kutarisa iyi metric sezvo ichienderana nezviito zvakatorwa kuti zvibatane nevatengi zvinogona kuunza zvikuru. Asi kutanga, iwe unoda kunzwisisana nehuwandu hwehuwandu uye hukama hwakananga ne e-commerce website .

Chii Chinonzi Bounce Chikuru?

Mushanyi anowira pane webhusaiti uye anobva asina kuvhara kune mamwe mapeji anonzi "ane bounced." Kune vese vanoshanyira 100, nhamba iyo inoputika ndiyo inowanikwa. Semuenzaniso, kana 1 000 vashanyi vanoenda kune imwe nzvimbo yebhizimusi yepainternet pazuva rakapiwa, uye 583 vavo vanobuda pasina kuvhara kune imwe neimwe peji, bounce rate ichava 58.3%, kureva (583/1000) x 100.

Nei Kufanirwa Kuve Ecommerce Websites Kunetseka Nezvekuwedzera Kwavo?

Wikipedia muenzaniso wewebsite inofanirwa kuve yakanetseka kana yakagadziriswa. Vakawanda vewebhu vanoenda pasi vanogona kuenda pane imwe peji re Wikipedia semugumisiro wekutsvaga kwakabva kune injini yekutsvaga. Peji yavanosangana nayo inogona kunge iine ruzivo rwavo rwavanenge vachitsvaka, saka vanoverenga kuburikidza nejiji uye vanobuda Wikipedia. Asi iyo haisi iyo iyo zvinhu zvinoshanda sei kune e-commerce website.

Kana mushanyi akagara pane peji yezvakagadzirwa pane e-commerce websaiti yekutengesa, mhedzisiro yakanaka ndeyokuti muenzi wacho anonyanya kuisa bhodhi "Kutenga" uye anofambira mberi mukutenga.

Chimwe chigumisiro chikuru chaizove kana mutengi akabatwa kushanyira mapeji akawedzera uye kuwedzera mamwe mishonga kumotokari yake yekutenga. Hapana chimwe chezviitiko izvi zvinofadza chichaitika kana vashanyi vari kusina kudhura kuburikidza newebsite. Ndicho chikonzero che "high" bounce rate yakaipa kune e-commerce website.

Chii Chakanaka Bounce Nhamba yeEcommerce Websites?

Hapana bvudzi rakanaka "rakanaka" rinokonzera kuwanda.

Dzimwe e-commerce web site inogona kuva nehuwandu hwehuwandu munharaunda ye 25%, asi vamwe vanogona kuenda kusvika kusvika 66%, kureva vaviri kubva kune vatatu vashanyi vanoenda pawebsite vachienda vasina chinangwa chavanoita. Kana i-e-commerce webhusaiti yehupfumi yepamusoro yakareba kupfuura 66%, inenge ichinyatsokosha yekuchera kuti sei chikonzero chekukwira kwepamusoro kuchikwirira. Semuenzaniso, maEmail kana mamwe maitiro ekutengeserana kune vanotengesa vatengi vachivimbisa chimwe chinhu kunze kwechinoonekwa kana kuendeswa pakutarisa kuburikidza? Imwe webhusaiti yacho haina kukodzera kutaridzika kana kuti yakaoma kufamba? Sezvinogadziriswa kugadzirisa nyaya idzi zvakagadzirwa, Zvichava zvakakosha kuongorora kana kuchinja kuri kuitika pahuwandu hwekuwedzera. Saka pane kunyanya kuisa purogiramu yehutano maererano nehutano hwakanaka, zvinogona kunge zvakanyanyisa kuisa pfungwa pakuvandudza kuwedzera kwekuenzanisa pakuenzanisa newebsite yehutori hwehupfumi hwehutano.

Ndezvipi Zvimwe Zvimwe Zvinokonzera Kuwedzera Kwekuwedzera?

Kune vakawanda vanogona kukanganisa mushure mekukwirira kwepamusoro. Kuita miedzo yakasiyana-siyana uye kuedza kunogona kusimbisa dzimwe nyaya. Pasi apa pane zvimwe zvikonzero zvinowanzoitika pakukwirira kwepamusoro:

• Mumwe mushanyi akawira pawebsite yepamutemo
• Iyo webhusaiti inopa mapeji mashomanana akakodzera

• Vashanyi havagoni kuwana kana kunzwisisa nzvimbo yekufamba
• Maonero uye manzwiro ewebsite inoendesa vashanyi kure
• Zviripo zvewebsite - mifananidzo, mavara, video - hazvina kufanira kune mutengi
• Peji yekutanga inotora nguva yakareba kuda kutakura
• Popups kana zvimwe zvinotyisa zvinopesana nevatengi vanoona
• Iyo webhusaiti haibatsiri zvakanaka pane imwe shandiswa inoshandiswa kuigamuchira
• Hakuchina kukokwa kuzviito

Kuti uongorore zvakadzama, verengawo imwe nyaya chaiyo pamusoro pezvikonzero zvekukwirira kwepamusoro.

Nzira Yokuderedza Kupa Mari

Hazvina mhosva kuti e-yebhizimusi webusaiti yehupfumi inowanikwa sei, chinangwa chinofanira kunge chichidzikisa. Kugadzirisa zvinhu pane urongwa huri pamusoro apa kuve kutanga kwakanaka mune izvi. Mhedziso yekuderedza kuwedzera kwepurogiramu iri muchibvumirano chakakwana pamwe nepfungwa yekupa vatengi izvo zvavanoda, chinhu chakakosha chekutengesa zvekutengesa mune imwe nzira.

Kana vatengi vachinzwa kuti zvido zvavo zvichasangana pane e-commerce web site, vanogona kuramba vari panzvimbo uye vachienderera mberi kutenga. Dzidza zvakawanda pamusoro pekuti ungaderedza sei bounce mazinga.

Hapana chikonzero chekufungisisa nehuwandu hwemhando yehuwandu hwehuwandu hwekugadzirisa, asi kushanda kuderedza iyo nguva yakareba kunofanira kubereka zvibereko zvakanaka. Chikwata chechidiki chinowedzera kutengesa kuwedzera kwekutengesa kubva kune zvakaoma- kutengesa motokari pane e-commerce website.