Maonero eSangano reMusha Depot, Lowes uye Vatengesi Vadzo Rokutengesa
Zvinyorwa zvekutumwa zvezvikuru zvakanyanya zvekuAmerica zvekutengesa mu DIY Home Improvement seboka zvose zvinoshamisa uye zvinoshamisa kuti zvinoshanda. Zvechokwadi, ndiyo inzvimbo yakakwirira, yakakwana, uye inotarisana nevanhu-inotungamirirwa ne Home Improvement retailers iyo yakavabvumira kuti vararame sechikwata-kuuraya big-box retailers sezvo pfungwa yekudzokorora iri kunyangarika kubva kuAmerica landscape.
Kuvandudza Pamba Pamusoro peMishinari
Iyo Imba yeKuvandudza Kwemishonga yeZimbabwe Kugadzirisa niche yakaita sokuti yauya kune chibvumirano chisingatauriki chokuti bhizinesi rekuvandudza kwekudzorera kumusha harina chokuita nemavambo uye misumari uye nezvimwe zvekuita nevanhu vanovashandisa.
Izvo zvinoshamisa zvichitarisa kuongororwa kwehutano uye hushandisi hwemhando yezvinhu zvekuvandudza pamba mishonga uye nheyo izvo vatengesi ava vanopa.
Asi hazvishamisi kana iwe uchifunga kuti vanenge 50% yevatengesi vekutsvaga kumusha vadzimai vava ikozvino vakadzi, maererano neongororo yeGoogle yazvino pamusoro pevatengi ve DIY. Iyo tsvakurudzo yeGoogle yakaratidza zvimwe zvinhu pamusoro pevhareji yekutengesa DIY shopper iyo inogonawo kushamisa:
- 47% vari kuita mapurogiramu ekuvandudza pamba kwete nekuda kwezvavanofanira, asi nekuti vanofara
- 38% ndeGen Xers uye Millennials
- 71% vanoshandisa Indaneti kuti vaongorore mishonga uye vawane sei-kune ruzivo
- 58% ane smartphone
- 88% inoshanyira maresitorendi ezvitoro kana kamwechete sechikamu chehutano hwavo hwekutengesa kumba kwe DIY
- 65% vanoti vanowanzoita mari yekuvandudza imba yavo kubva kune mutengesi iyo inovapawo ma DIY mavhidhiyo ekuraira paIndaneti
Heano mazitauriro ezvemishinari ezvivako zvakakura zvekutengesa kumba kwema DIY muUnited States
Home Depot
Imba yeIng Home Depot ndeye hutatu hutsika hunoti hunojekesa nzira chaiyo yekuvaka ukama nevatengi, vagovana, uye vagari venyika, uye nzira iyo vashandi vayo vanokurudzirwa uye vanopiwa simba kuita kudaro.
Izvo "chimwe chinhu chakasiyana" icho chinozivikanwa seIt Home Depot chinyorwa chekambani yemakambani chinotangira mu "Entrepreneurial Spirit" kukosha kwekambani.
Nekukosha kwekambani iyi, Vashandi veDep Depot vanonyanya kupiwa basa rekugadzira, ruzivo, uye vanoita basa mubasa rebasa uye kubudirira kwebasa ravo.
Lowe's
Uchenjeri hweRowe's Mission Statement uri mumutsara mumwe chete uri nyore - "mhinduro-yevatengi." Zvinoratidza kuti boka reutungamiri reLowe rinoremekedza zvinodiwa nevashambadziri varo, uye rinonzwisisa kukosha kwekutungamirira vashandi vayo kumativi ose kuita zvakafanana.
Neiko Kuvandudza Kwekumba Kwevatengesi Vakaponeswa Apo Rimwe Bhokisi Guru Vatengesi Havana
Niche yekudzosa yakave yakaoma kuchengetedza munyika yenyika apo vatengi vanopiwa simba yekuwana nekutenga chero chigadzirwa chero nguva. Asi idzi mbiri mbiri dzekuvandudza dzimba dzepamusha - Home Depot neLowe - dzakakwanisa kurarama "rufu rwebhokisi guru rekuchengetedza" mumakore mashoma uye kwete kwete nekuda kwehukuru uye huwandu hwavo hwekutengeserana. Pane huchapupu hwakawanda hwokuti hapana chinhu chakadai se "chakanyanya kukura kusakundikana" nokuda kwechikamu chinouraya guru bhokisi revatengesi.
Zvinobatsira kuenzanisa zvinyorwa zvekutumwa zveKeep Depot neLowe kune zvinyorwa zvekutumwa zvebhengi guru-retailers retailers kuti vaone musiyano mufilosofi mushure mevatengesi vanobudirira uye vanotengesa vasina kupona.
Bhizinesi guru-mabhokisi vatengesi vanoita sevakange vane zvinyorwa zvemamishinari izvo zvakakundikana kutungamirira vatungamiri kuhutano uye zvishandiso zvakakosha kuti varambe vachikwikwidzana mukutsvaga-kufambira mberi kwekutengesa mamiriro okunze. Chero iyo kana vatengesi ava vaiva nevatungamiri vaisakwanisa kuita mazwi ekutumira mazwi ayo akaiswa mukati mehuni dzebhokisi rechokwadi.
Misangano Yakaenderera Kubhokisi Rakawanda Bankruptcy
Izvo zvinotevera ndezvirevo zvekutumwa zveboka guru-kuuraya mabhokisi makuru vatengesi avo vachangobva kuzivisa kubhadhara uye vakabuda kunze kwebhizimisi zvachose. Iyi ndiyo mhando dzemitemo yekutumwa iyo yakaratidza kuti haina kubudirira, kana kuti haina kubudirira kuitiswa neboka rehutungamiri hwekutengesa.
- Blockbuster: Mushumo wemamishinari eBlockbuster wakabviswa mushure mekudiwa kwevatengi uye wakashaya chiratidzo chakajeka chemangwana.
- Muganhu: Panguva yakakwirira mukuratidzwa kwayo, mutemo wemisangano yeMiganhu yakashaya murayiridzo wakajeka kune vashandi veBorders sezvavakanga vachiita zvisarudzo zvinobatsira zuva rega rega.
- Dunhu Dunhu: Basa reDunhu reMuguta rinotarisa vashandi pamakambani aro, asi iyo mitemo yakashaya chero ruzivo rwezvinhu zvitsva kana ruzivo rwemakambani, zvikamu zviviri zvebhizimisi rayo zvakange zviri pamudzi wekupera kwayo.
Kuvandudza Kwemhuri Kuwedzera Vatambi veMakwikwi Vane Basa Rakadaro
Kuti urambe uchirarama uye uchibudirira, Home Depot naLowe vachazofanira kugara mberi kwevakwikwidzi vavo mumarudzi ose. Hapana mitsara kune nhamba nemhando dzevatengesi vanogona kupindira pakuvandudza kwemisha makuru mabhokisi ekutengesa kuburikidza nekupa michina nemishandirapamwe zvine chokuita nekuvandudzwa kwemusha. Kungofanana nevatengi vanopiwa simba nekombiyuta yekushandisa kutenga kubva kune chero mutengesi munyika, vatengesi vanopa simba rekombiyuta kuti vape marangire emaketani emhando ipi zvayo yemishonga munyika.