Chii Chinonzi Mission Statements yeChipfuva Chikuru Chikafu Chekutengesa?

Aya mabasa ane mamwe mabasa anoshamisa uye zvinangwa

Iko huru yezvokupfeka zvipfeko nemaketani - kusanganisira American Eagle, The Gap, The Limited, Victoria Secret uye Zumiez - vose vane kambani yemishoni, maonero uye mazano ezvematongerwo ayo anotungamirirwa kutungamirira mabasa avo. Aya mazwi anotsanangura marongerwo avo, tsika yavo, uye vatengi vanoona. Mumwe nomumwe akaenzana sekutengeserana uye ruzivo rwekutenga rinowanikwa mumabhuku avo.

American Apparel Mission Statement

American Apparel inoti yakagadzirirwa kune michina yakakwirira, kushandiswa kwevashandi, kukwana mukati mebhizimusi, uye unyanzvi, urongwa uye teknolojia.

Iyo kambani yakatanga muna 1989 apo nheyo Dhevh Charney akatanga kutengesa T-shirts uye sweatshirts semudzidzi paTufts University. Charney pakutanga aitumidza kambani yake "American Heavy Apparel."

American Eagle Outfitters Mission Statement

American Eagle Outfitters yakatanga muna 1977 nechitoro chimwe chete muMichigan. Iye zvino kambani inodarika zviuru zvinopfuura 1 000. Mutemo waro wekutumwa unotarisa pamutoro wekambani: "American Eagle Outfitters yakazvipira kumutemo wekuti vanhu vanoita zvipfeko zvedu vanofanira kutapwa nekuremekedzwa nekuremekedzwa.Naizvozvo, tinotsvaka kushanda nemapfeki vatengesi munyika yose vanogovera kuzvipira kwedu kunzvimbo dzakachengeteka uye dzine utano hwakanaka. "

Ann Taylor Mission Statement

Ann Taylor anoti mabhizimisi emakambani "mudzimai wemazuva ano anoshanda uye kuda kwake mafashoni." The typical Ann Taylor customer is working mom in mid-thirties. Akabatikana uye anonakidzwa nemari inobatsira.

Iyo kambani inoshandisa mafashoni ayo kumufananidzo uyu. Inoti, "Tinowana vakadzi." Richard Liebeskind akazarura wekutanga Ann Taylor muConnecticut muna 1954.

The Gap Mission Statement

Sangano reGap's mission rinoti kambani inotarisira "kusimbisa manzwiro evanhu nevashambadzi munyika yose kuburikidza nekufukidzira michina yekugadzira, zviitiko zvakasiyana zvezvitoro nekukwikwidzana kutengesa." Mukuwedzera kune zvigadzirwa zvayo zveGap, Gap, Inc.

inewo yeBan Republic Republic, Old Navy neIndMIX. Pfungwa yeGap ndiyo brainchild yaDoris naDan Fisher avo vakazarura gorosi rekutanga reGap muna 1969. Vakataura kuti chinangwa chavo chaingoita kuti zvive nyore kuti vanhu vawane jek yakanaka yakanaka.

Gymboree Mission Statement

Gymboree anodana chirevo chemitemo chirevo chekuona: "Vana vari pamwoyo yezvose zvatinenge taita. Utana hwakazara nenguva dzinokosha zuva roga roga uye tinogadzira zvigadzikane, zvipfeko zvepamusoro uye zvigadzirwa zvekuyeuka mukugadzira. Chinangwa chekutengesa uye kupfeka kupfeka zviri nyore uye zvinonakidza Zvipfeko zvedu zvinobatsira vana kutanga zuva rimwe nerimwe nechinhu chakakosha - nokuti tinoziva chipfeko chomwana chinodiwa chinogona kuita kuti zuva rose rive rakakura. " Sangano racho rakatanga nekupa makamu nemwana makirasi muSan Francisco muna 1976 uye zvino inoshandisa zvinopfuura 1 300 zvitoro muU.S. neCanada.

The Limited Mission Statement

Limited Zvikwata zvinoti hazvitengesi zvigadzirwa. Inotengesa zvakaitika. "Mutengi anotonga!" Leslie Wexner akazarura chivako chekutanga Chakakonerwa muColumbus, Ohio muna 1963, achipa mafashoni evakadzi. Anenge makumi maviri emakore gare gare, sangano rakatenga Victoria Secret and Lane Bryant, mamwe mairi maviri emifananidzo yemafashoni.

Nhete yaro ikozvino inosanganisira Limited Express, Bath & Body Works uye Yakawandisa, iyo yakanzizve Ruramisiro muna 2008. Sangano rakashandura zita rayo kuti "L Brands."

Macy's Mission Statement

Zita racho rinounza mupfungwa yeChirongwa cheMusika weKutenda uye mafirimu mashomanana ayo mazamu akaonekwa, sa1947's Miracle pa 34th Street. Macy akaitawo chimiro pane chimwe chikamu cheNBC chakasangana nemamhanzi Shamwari dzinenge makore makumi mashanu gare gare muna 1994. Kugara kwenguva kwekambani nekududzirwa kunogona kunge kuri mugumisiro weshoko rekutumira, iyo yakashandiswa kwenguva kana maviri sezvo Macy yakatanga muNew York mu 1858: "Chinangwa chedu ndechokuti tive mutengesi ane mano ekuona mukana uri mberi uye kuva netsika yakajeka yekudziridza pamusoro payo. Kuti tiite kudaro, tiri kufamba nekukurumidza kupfuura kare, tichishandisa teknolojia yakawanda nekuisa pfungwa dzedu kune avo zvikamu zvinonyanya kukosha kumakambani edu ekutanga. "

Nike Mission Statement

"Kuunza hufuridziro uye inyanzvi kune mumwe mutambi wenyika * munyika." Ndiyo nhume yekutumwa yaIkeke uye inenge iri chinangwa chikuru, kunyanya kana iwe uchitarisa iyo nyanzvi yechidiki. Co-founder Bill Bowerman aiva nebasa rekuisa ipapo. Aida kujekesa izvozvo, mukufungidzira kwake, "Kana iwe une muviri, uri mutambi." Nike yave ichigadzira nekupa mhando dzose dzevatambi vane shangu, zvishandiso uye nguvo kubvira muna 1964, kunyange zvazvo yekutanga yekambani yakanga iri kushamba shangu.

Victoria's Secret Mission Statement

L Zvikwereti zvinogona kunge zvakatenga muChinyorwa chaVictoria muma1980, asi chigadzirwa chacho chinoramba chiri chirevo chekutumirwa, chinoparadzana uye kusiyanisa neicho chekambani yemubereki. Inoti "yakagadzirirwa kuvakwa mhuri yemhando dzakanakisisa dzemafashoni emunyika inopa maitiro evanhu vanoita zvekutengesa zvinotadzisa kutendeka kwenguva yakareba uye nekuratidza kukura kwakasimba kwevashandi vedu." Wexner akatenga Victoria's Secret for $ 1 Million muna 1982. Yaiva yebhizimusi rekutengeserana panguva iyoyo nezvitatu zvitatu zvezvidhina nezvimwe. Mazuva ano, ibhizimisi remadhora mabhiriyoni emadhora.

Zumiez Mission Statement

Mutauriri wekutumikidzana weZumiez inoti inotoda kuzvidzora pakupa vatengi "kupfeka zvipfeko, zvipfeko, zvishandiso, maDVD, zvinhu zvakaoma zve skate nechando pamararamiro anoshanda." Zvose zvine chokuita nekushanda kupfeka nekutarisa jaketi uye sweatshirts, asi inoita bhizimusi guru mumavhenekete, zvakare. Chikwata chekutengesa chikafu chinosvika kune chiitiko, chakatangwa muna 1978 nevanobatanidza masangano Tom Campion naGary Haakenson. Yakaenderera mberi muna 2005.