Hazvisingashamisi kuti mhando yepamusoro yevatambi vemitambo uye mitambo inoshambadzira kuita bhizinesi muUnited States seNike, LL Bean, uye Lululemon Athletica vose vane kambani yemishoni, maonero, uye mazano zvinyorwa. Zvingave zvinoshamisa ndezvokuti hapana yemashoko ekumishinari emaketani makuru ezvitoro muNewing Goods Retailing niche inotarisa kutengesa semitambo yemitambo sezvinobvira kune vatengi, pasinei nekodzero yekutengesa.
Kubva Izvo Zvimwe Zvemitambo Zvokugadzira Zvichemo zvinoratidza seine kuvimbiswa kwechokwadi kuhutenderedzwa hwezvigadzirwa zvayo uye kuvimbika kwebasa kune vatengi vayo, mubvunzo unowanzobvunzwa ndewe "Chii chinonzi nheyo kana maonero ekuona kweMaketani makuru eTraining Goods?" Basa, maonero, uye zvinyorwa zvitsva zvevatengesi vemitambo uye zvemitambo yezvigadzirwa zvekuchengetedza zvigadzirwa, kupfuura pane imwe imwe niche yekutengeserana, inowirirana nehutsika, chido, nechinangwa chevatengi vavo.
Kushandisa Parallel Vision, Mission, uye Values of Athletics kuBhizinesi
Tichitarisa zvinyorwa zvemitambo zve Sporting Goods Retailers, zviri nyore kuona kuti sei kushandura rudzi rumwechete rwemaonero, basa, uye maitiro anoita kuti mutambi wacho abudirire mumamiriro ekutengeserana emabhizimisi zvose zvine musoro uye zvinobudirira.
Kuwedzera pane mune imwe mimwe mikanzvi yezvokutengeserana, mitemo yekutumirwa kwechikwata, tsika, uye mutengi wevashandi veMutambo weZimbabwe yepamutambo yakakosha zvikuru mumaketani emaketani muU.S. zvakagamuchira zvizere pfungwa, zvinotarisirwa, uye zvinodiwa nevatengi vavo uye vanotengesa vatengi.
Mune mamwe mazwi, Sporting Goods Retailers havangova nemashoko ekumishinari, vanorarama basa ravanobvumirwa uye vanokurudzirwa kuti varatidze zvizere munzvimbo dzavo dzekutengesa.
Academy Sports + Outdoors Mission Statement
Izvo zvikamu zvitatu zvechikamu cheChikemy Sports + Outdoors chikwata chekutengesa mabasa chinotarisa kune vatengi vanovimba, vashandi vanoremekedzwa, uye vachigadzira ruzivo rwezvokutenga zvakasiyana, zvitatu zvinokosha zvinovambwa zvebhizimisi zviri kuitungamirira kambani kuti vararame mune zvisingagadziki Zvitambo Zvokudya niche.
Dick's Sporting Goods Mission Statement
Kubvuma pfungwa dzevatambi vemitambo iyo inoshumira, dick yeDick's Sporting Goods ine chemitemo yekutumwa inenge iri kuva # 1 kuburikidza nekushandisa zvemitambo fikisi ye "kuvandudza kusingagumi" kutengesa. Zvose izvi zvinogadzirisa uye zvinenge zvichinyanya kukosha mutemo wemitemo iyo iri kubvumira Dick's Sporting Goods kuti ibudirire apo vadzikwi vayo vanoona kurasa kwavo.
LL Bean Mission Statement
Nheyo yekutumira yeLL Bean mabhuku uye mabhuku ndeyekubatanidza kweLLBean Golden Rule, nhoroondo yevanyori-inotsanangurwa yekugutsikana kwevanhu vakakwana, uye tsanangudzo yevashandi vanobatanidzwa inosanganisira vatengi, vashandi, mharaunda, uye nzvimbo. ILL Bean haina kutungamira iyo kuti ive imwe yemaketani makuru eUnited States, asi munzvimbo dzinotengesa apo LL Bean inoshandisa, vatengi vayo nevanogona vatengi ndivo vanyengeri evhangeri vhangeri, chimwe chinhu icho chinyorwa chakanaka chemitemo chemashoko chinoda kuumba.
Lululemon Athletica Mission Statement
Mumwe mutengesi weCanada-based yegoga uye yezvimwe zvemitambo yakasvikira ndokuvhiringidza niche yeGooding Goods yemudhipatimendi wezvokutengesa yeUnited States pamwe chete nehuwandu hwehutano hwake, ruzivo rwekuenda, mutungamiri ane simba rekutengesa mufananidzo.
Zvimwe zvinokanganisa ndeye Lululemon mission statement, iyo iri chaizvo "manifesto" yemafungiro uye hupenyu hwehupenyu hunofunga nezvekugadzira basa rakasiyana-siyana uye rehutano hwekutengesa paunenge wagamuchira zvizere.
Nike Mission Statement
Kunyange zvazvo zvipfeko zvemitambo zveNikke uye zvipfeko zvekushongedza zvakatongesa mabheji ekutengesa kwevatengesi kwemakumi emakore, ichangobva kuitika iyo iyo Nike yave ichishanda nesimba kuti itongewo mune zvekutengesa Sporting Goods niche necheyo yekutengesa. Iyo inobudirira yeNike's corporate mission statement iyo inotarirwa kune vatambi inoshumira uye kufemerwa uye zvishandiso izvo zvinogadzirwa ne Nike zvave zviri kushandura zvakabudirira mune zvidhinha-uye-zvinyorwa zvekutengesa nzvimbo zvakare.
Muna 2016 kukwikwidza mumutambo we Sporting Goods kunowanikwa pachena kwakave pachena neVhidhiyo yeChirungu Chitsauko 11 kubhadhara kushandiswa kwemari.
Izvi zvinogona kufungidzirwa zvichida muchikamu kune kukura kukura kwevatengesi kunze kweMutambo Wemitambo yezvimwe Zvokudya zvinosanganisira zvinhu zvemitambo sechikamu chinokosha chekushambadzira kwavo.