Iyo yekutengesa izwi "nzvimbo yekutengesera" haisi yakabva mumabhuku ekutengesa. Pamusoro pemvura yakabva kune dzimwe nyika, izwi rokuti "flagship" rinoreva chikepe chinonyanya kukurumidza, chinokurumidza, chitsva, chinonyanya kupfeka, chinonyanya kuzivikanwa, kana chikepe chinotakura mumakungwa.
Tsanangudzo yeBlackship Term
Kana iri kushandiswa pane imwe nzvimbo yekutengesa zvigadzirwa, kusarudzwa kwe "flagship" kunopiwa kumutengesi wepakutanga nzvimbo, chitoro chiri munzvimbo yakakurumbira, chitoro chikuru cheketani, chitoro chinotakura kana kutengesa mabhuku makuru ekutengesa, mutengesi zvakanyanya nzvimbo inozivikanwa, yeketani yekutanga yekutengesa, nzvimbo yekuchengetedza neyekushongedza kana kutengeserana kusanganiswa kwakasiyana zvakasiyana nechemberi yese yeketani, kana nzvimbo yekuchengetedza muketani inotakura yakakwirira-yebhadharo yekutengesa zvekutengesa kune vatengi vepamusoro .
Zvichienderana nehuwandu hwazvo zvakasiyana, zvivako zvepafisi zvinogona kunge zvichinyanya kukoshesa vatashanyi pachavo. Apo paine boka pamwe chete mukati memunharaunda yekutengesa, mutsara wepamusoro-soro firiji maduka - sa 5th Avenue kuNew York, High Street muLondon, uye Nanjing Road kuShanghai.
Mienzaniso yekuputira zvivako nzvimbo dzepasi pose
Nemhaka yekukura kwega, mabhizimisi aya anotengesa kukodzera kuti ave ne "flagship" mamiriro ezvinhu nekuti ivo vakasarudzwa zvakasarudzika se "chikuru" chemarudzi avo. I "nzvimbo huru" yezvikwata zvepasi pose inosanganisira:
- Level Shoe District Store - Chikwata CheWorld Greatest Shoe Stores mu Dubai
- Powell's Book Store - Chikwata cheWorld Flagship Book Store muPortland, OR
- Shinsegae Centumcity Dhipatimendi Chekuchengetedza - Yakanyanya Kuparadzanisa Chekuita Chidimbu Munyika Yose muBusan, South Korea
- Buc-ee's Convenience Store - Chikwata Chepasi Zvikuru Pane Zvokudya MuNew Braunfels, TX
Kutevera tsanangudzo yakajeka yezwi rokuti "flagship" nguva yekutengesa, chitoro choga choga chekutengesa chiri chekutanga mumaketani acho kuti chizarurire mune rimwe guta kana dunhu raizoonekwa se "flagship" (yokutanga) doro. Asi kazhinji, vatengesi havangapa zvose zvavo "zvokutanga" nzvimbo dzekutengeserana, asi panzvimbo iyo, chengetedza zita rekutengeserana kwezvitoro zvezvitoro izvo zvose zviri "kutanga" uye zvakasiyana neimwe nzira.
Izvo zvinotevera ndezvimwe mienzaniso yezvivako zvekuchengetedza nzvimbo pasi rose izvo zvakagamuchira hukama hwavo hwepamusoro nekuda kwezvinhu zvavo zvakasiyana. Dzvanya zvibatanidza kuti uwane zvakawanda pamusoro pezvinzvimbo zvezvinhu izvi zvezvenyeredzi zvezvitoro zvepasi rese.
Chicago Flagship Stores
- AT & T Michigan Avenue Flagship
China Flagship Stores
(Kushandura chibvumirano kuti uone zvakanakisisa zvese zveZvose China Flagship Stores)
- Apple - Shanghai
- Bucheron - Beijing
- Coach - Shanghai
- Funtalk China Holdings Limited -
- Gap -
- Louis Vuitton - Shanghai
- Moncler -
- Sephora - Beijing
- Chinhu -
- Sunseeker -
- Vans - Beijing
Maryland Flagship Stores
- McCormick Spices Flagship, Baltimore
New York Zvikwata Zvitoro
(Dzai paunobatanidza kuti uone zvakanakisisa zvinowanikwa muNew York Magetsi Zvikwata)
- Mukurumbira Wenyika Yose Victoria's Secret Herald Square Flagship
- Lane Bryant - Manhattan
- Victorias Chakavanzika - Herald Square
- Walgreens - Empire State Building,
- Burton Snow Boards - New York City
- Ishe & Taylor - Fifth Avenue
- Macy's - West 34th Street
- Mai Fields - Fulton & Broadway
- Nokia - East 57th Street
- Zvitoro Zvokutengesa Kwemagetsi - Rockefeller Center
- Paul Smith - Green Street, Soho
- Prada - Broadway Soho
- Saks Fifth Avenue - Fifth Avenue
- Steuben Glass - Madison Avenue
- Tiffanys - Fifth Avenue & 57th Manhattan
- UNIQLO - Broadway Soho
- Whole Foods - Time Warner Center, Manhattan
- FAO Schwartz - Manhattan
Seattle Flagship Stores
UK Flagship Stores
- Abercrombie & Fitch - Burlington Gardens London
- Apple - Regent Street London
- Louis Vuitton - New Bond Street London
- Nike - Oxford Street London
- Selfridges - Oxford Street London
- Solange Azagury-Partridge - New Bond Street London
- Girazi reSungira Hut - New Bond Street London
- UNIQLO - Oxford Street London
- Whole Foods - Kensington High Street London
Pane zvikonzero zvizhinji nei kambani yekutengesa inotora nguva yakawedzerwa, iite zvakawedzerwa uye inobhadhara mari yakakura yekuvaka uye mari yegore roga roga iyo yekutengesa nzvimbo yekutengesa inoteterera. Kungofanirwa kuparidzirwa kwega kwega kunogona kuve kwakakosha kunotengeserana.
Panewo zvikonzero nei nzvimbo yekutengesera isingave iyo pfungwa yakanaka yekutengesa zvinhu.
10 Zvikonzero nei Dhipatimendi Reku Kurega KUSASVISA Bhokisi reBlackship
1) Nharaunda inzvimbo haina kupa zvakakwana kune imwe kuti ive nzvimbo yekushanyira uye hakuna chinhu chinofanira kutora uye kutumira kune zvekugarisana nevamwe.
2) Hakuna humwe humwe humwe humwe humwe hutsika-hutengeshi chete hwakapiwa kuti vatengi havagoni kupinda mune imwe nzvimbo yekutengesa mumaketani, uye naizvozvo, haisi "yega".
3) Kuiswa pachena kwemashoko hakupei ruzivo rutsva pamusoro pekambani uye hahupi kupa vatengi chero chinhu chipi zvacho chinokosha kutaura nezvazvo.
4) Haisi kutsvaga zvitsva, zvakasimbiswa, kana zvakajeka niche yevanhu.
5) Haisi yakakosha yekukwezva vanhu kure webhusaiti yekambani uye kupinda mumasuo ezvitoro
6) Hapana hunobudirira hunoonekwa humwe humwe hunogona kugadziriswa nemamwe mabhii mumaketani.
7) Chinangwa choga chechikafu ndechokuita mari munzvimbo yakakwirira-nzvimbo. (Zvipfeko zvinowanzotarisirwa kwete nzvimbo dzinobatsira zvikuru muchetheni nokuti nzvimbo dzepamusoro-nzvimbo dzekutengesa dzinewo dzimba dzakakwirira dzerenda.)
8) Nzvimbo yekuchengetedza nzvimbo iri mune imwe nyika isingagoni kutsigirwa nehutano huripo hwekambani.
9) Vatungamiriri vekambani vanotenda "Kana tikavaka, vachauya."
10) Mutungamiri wekambani anotenda kune chinhu chakadai se "Too Big Kukundikana" mune ipi zvayo yekutengesa mune imwe nyika munyika.