Maitiro Okufambisa Makambani Anofambisa GameStop, Netflix, uye More
Izvo zvekuvaraidza zvekugadzirisa zvigadzirwa zvemabhizimisi eUnited States zvinogona kunge zvichiita kunge zvichinyangarika, asi zvakanyatsojeka, zviri kuchinja nenzira dzinoshamisa dzinoita kufananidzwa kwekare neicho chiripo zvisingachakwanisi. Saka pakuedza kutsanangura kuti ndezvipi zvinotadzisa kugoverwa ndezvemazuva ano, mubvunzo unowanzobvunzwa ndewokuti "Ndeupi mutemo wekutumwa kana wekuonekwa kwevaraidzo huru yevatengesi?"
Mutemo wekutumwa weimwe neimwe yekutengeserana kwekutsvaga kwekutengesa inonyanya kugadzirwa kwemitambo yevaraidzo (mimhanzi, mafirimu, nezvimwewo) muUnited States inotsanangura mararamiro, tsika, uye hutano hwevashandi izvo zvichange zvichitenderera kuti dzibvumira kuchengetedza kukosha kwayo ramangwana. Izvo zvakanakisa Kubudiswa Kwekutengesa mishumo yemitemo ichapawo mazano kuvashandi pavanenge vachisarudza mukugadzirisana nemaonero emakambani uye zvinokosha.
Nenzira yakanaka (kana nhamo), pane mienzaniso yakawanda yemazuva ano eZimbabwe Kubudisa Makambani akakundikana kuchengetedza zvavanoita zvekutengesa. Kuongorora zvinyorwa zvekutumwa zveZimbabwe Entertainment Vanoshambadzira zvinogona kuva basa rinokosha kune chero rudzi rupi rwevatengesi vanoshanda mukukurumidza kushanduka kwekutengesa US industry
Heano mharidzo dzekutumwa dzemaketani makuru eU.S. based Entertainment Entertainment. Dzvanya zvisungo kuti uone basa rakakwana kune mutengesi mumwe nomumwe, uye zvino pfugama pasi kune zvinyorwa zvekutumwa zvemamwe marudzi o maketani ekutengesa vachitengesa michina yevaraidzo sechikamu chikuru chebhizimisi ravo.
GameStop Mission Statement
GameStop yave ichinetseka kuti ichengetedze kutengesa kwezvitoro zvayo uye zvigadzirwa zvezvitoro pasi rose. Chikamu chezvinetso ndezvekushandurwa kwakakosha mumitambo yevatengi, asi imwe chikamu chese chinetso chinowanikwa muchitemo chemitemo, iyo isina zvose basa uye chiratidzo.
Netflix Mission Statement
Izwi re "hurumende" yemutauro weNetflix inosanganiswa neChirongwa cheChishanu, Chivimbiso, uye mapfumbamwe eMitemo. Mukubatana, zvinoratidzika kuti izvi zvinyorwa zvekutungamira zvinyorwa zvingachengetedza vose veNetflix vanobatana - vatengi, vashandi, vagovana - vanofara. Muzvokwadi, apo Netflix yakashandura zvakanyanya kushanda kwayo, yakarasikirwa nevatengi mazana 800 000 kubva pane izvo zvakanzi ndezvokutenderera zvakanyanya kubhadhara.
Vatungamiriri chete veNetflix nevatungamiri vanoziva kana zvisarudzo uye kupiwa kwekushandurwa kwebasa zviripo zvakagadziriswa nezvose zvekambani dzehutano hwekambani. Zvinonzwisisika, kana Netflix ichiramba yakabatana nemafungiro ayo nemafungiro, kunyange zvipingamupinyi zvenguva pfupi zvichazopedzisira zvava kubudirira kwenguva refu.
Zvinhu zvinoshamisa Kuchinja Kwekutsvaga Kuwanikwa Kunowanikwa Mukudarika
Kuchinja kwezvigadzirwa zvakatengeswa mukati meZvaidzo Zvokudya zvakashanduka zvakadzama mumakore gumi adarika. Vatengi vakawanda vekuAmerica vakanga vasingakwanisi kuramba vachifambidzana nekushanduka kwezvinhu zvinokuvaraidza semimhanzi uye zvinyorwa zvemafirimu zvakakurumidza kutamira kudivijiti yejedi.
Izvo zvinotevera ndezvekutaura kwekutumwa kwekambani dzezvitengesi muzvivaraidzo zvekugadzirisa niche zvakashungurudzwa nekuda kwekusakwanisa kuchengeta zvavanoita zvekutengesa.
Zvinyorwa zvekutumwa zvekambani idzi zvinogona kushanda semuenzaniso wekuyeuchidza wehutauriri hwemitemo iyo haina kutungamira makambani aya kuti arambe achifambidzana nehuwandu hwekutsvaga kwekushambadzira kweUnited States.
Blockbuster Mission Statement
Mutemo weBlockbuster mharidzo inogona kunge yakatungamirira kuparara kwayo nokuti yakasara mushure mekudiwa kwevatengi uye yakashaya chiratidzo chakajeka chemangwana.
Borders Mission Statement
Kunyange zvazvo yakakwirira mune zvaakaratidzwa, mutemo wemisangano yeMiganhu yakakundikana kuchengetedza chishambadziro chekudurura mabhuku chichiripo chingave chichida nokuti chakanga chisina murairo wakajeka kune vashandi veBorders sezvavakanga vachiita zvisarudzo zvinobatsira zuva rega rega.
Dunhu reMaguta Mission Statement
Basa reDunhu reMuguta rinotarisa vashandi pamakambani aro ehurumende, asi iyo mitemo yakashaya chero ruzivo rwezvinhu zvitsva kana ruzivo rwevatengi, izvo zvikamu zviviri zvebhizimisi rayo yebhizimisi iyo vazhinji nyanzvi uye vanoongorora vanofunga kuti ndiyo ndiyo midzi yekuparadzwa kwayo.
Asi haisi kungochinja chete muhutano hwezvigadzirwa zvekuvaraidza izvo zvakavhiringidza varaidzo yekudzorera. Vatengesi pachavo vakavhiringidza indasitiri yevaraidzo. Apo eBay neAma Amazon.com zvakaita kuti zvive nyore kukwanisa mabhidhi emimhanzi nemavhidhiyo maDVD maitiro ekutenga kutsva kwezvinhu izvi zvakaderera zvikuru.