Semunhu webhizimisi uyo akazvionera pachedu kubudirira kunoshamisa kushamisika, uye kukunda zvakakundikana kukundikana, ndauya kuzodzidza chimwe chinhu kana maviri mumakore pamusoro pezvinhu zvinoparadzanisa makambani akabudirira kubva kune avo vasina kufanana nevamwe.
Kunyange zvazvo bhizinesi rimwe nerimwe rakasiyana nenzira yayo pachayo, zvichibva pamigumisiro yenguva dzose yeBBC Insights yekutanga kusakundikana post-mortem inonyatsojekesa izvo zvinokanganisa zvivako zvakagadzirwa zvinowedzera.
Mazhinji emabhizinesi, kunyanya kutanga kunotora kunze kwekubhadhara mari, anotanga nechinangwa chikuru.
Vari kutarisana nekugadzirisa dambudziko rakajeka mumusika wakatsanangurwa zvakanaka, uye vane kambani yekuwedzera yemakambani-nyanzvi dzakagadzirira kuvaka mhinduro yavo itsva. Vavatadzi vanoda, vanokurudzirwa, uye vanozvipira kuona kuburikidza nekuona kwavo.
Hazvisi zvekushaiwa kwekuda kubudirira, izvo mabhizimisi akawanda anopera.
Chikonzero chinowanzoonekwa (kupfuura 42%) chakakundikana mabhizinesi emabhizimisi anotaura sechinhu chinonyanyobatsira pakupera kwekupedzisira, ndiko kusakosha kwemashamba emari yezvigadzirwa kana basa.
Havana kunyatsozadzisa bhizinesi ravo. Vakakundikana kuwana mhinduro yakakwana kubva kune vashandi vavo vangave , kana vakazobhadhara (zvakakwana kuti kambani iite purogiramu yakachengeteka) nokuda kwechigadzirwa kana basa ravakavaka. Vangadai vakafunga zvisina kukodzera kukura kwekambani yavo yekutsvaga, kana kuti havana kusika kukosha kwakakwana kuti vave mhinduro inobatsira vatengi vavo.
Nezvinopfuura hafu yemabhizimisi ose muUnited States asiri kuzviita makore anopfuura mashanu, zvakajeka kuona kuti dambudziko iri rekusika michina nemasangano asiri kuita basa rakakura rekugadzirisa chazvinodiwa nevatengi, chinhu chisina 'Ndichienda chero nguva pfupi.
Ndizvo chete kuburikidza nedzidzo dzakanaka, kudzidziswa kusingagumi, nekucherechedza kwakakwana, yepamusoro nzira dzekusimbisa chokwadi chebhizimisi, kuti vamwe vezvemabhizimisi vachakwanisa kudzivisa kusakundikana kwekupedzisira, nekuda kwekushaya kwekutsva mumusika.
Apo ini ndine pfungwa yebhizimisi idzva randinoda kutanga, ndinotarisa 100% zvekuedza kwangu pakugadzira mufananidzo wakajeka wekuti ndiani wangu chaiyo mutengi achange ari, kuenzana nekukura kwemusika iwoyo sezvazviri chaizvo, uye kutevera pasi vashoma vevanhu ivavo, kuti vagoverane chigadzirwa changu kana chinangwa chebasa uye vawane mhinduro yavo pamusoro pekuti ichinhu chavanenge vachida kubhadhara.
Kana zviratidzo zvokutanga zviri kutaridzika zvakanaka, danho rinotevera mukugadzirisa bhizinesi rakabudirira nderekusimbisa yako Minimum Viable Product.
MVP yako ndiyo inonyanya kushandiswa yemhando yako yegadzirwa kana basa rako, izvo zvakakosha kuitira kuti utange kuedza nzvimbo yemusika nechimwe chinhu chinooneka, kuitira kuti iwe ugone kuwana mhinduro yekuvandudza, iwe usati watoisa mari mune zvinyorwa zvakawanda. MVP inogona kuva chiratidziro, v1 yepurogiramu yako yefaira, kana nzvimbo yepa blog iyo yakagadzirirwa kuedza kubvumirana kwekusika yakawanda zvakadzika chigadzirwa chemagetsi.
Nzira yangu yaidiwa yeMVP ndeyokurumidza, nyore nyore kuvaka peji peji iyo inotengesa chigadzirwa chako kana basa sekunge kwave ikopo. Gadzira zvinyorwa, shandisa mifananidzo, kana zvifananidzo zvezvidziviriro zvako, uye ita peji inotarisa yakajeka iyo inojekesa zvese zvinobatsira, zvigadzirwa, uye zvikonzero nei munhu angada kutenga kubva kwauri.
Zvadaro, panzvimbo yekubvumira vanhu kutenga asati bhizimusi risati rasikwa (kureva crowdfunding), vapei mutsara wokumirira kuti vasainire uye vatore zvishoma kana chimwe chinhu chinokurudzira, nokuti paunotanga.
Kana iwe uchikwanisa kuvaka yako yekutanga kutanga kutarisa mutsara kune nhamba yakawanda yevangangodhura vatengi, kuti iwe unogona kunyatsotaura kuti bhizinesi iri rine zvigone, iwe uri munzvimbo yakachengeteka yakawanda yekuisa mari yakawanda pakuwana bhizimisi rako idzva kubva pasi.