Iva neCompelling Ecommerce Marketing Plan

Nyora Purogiramu Yenyu Yokutengeserana yeEcommerce Kuti Uchengetedze Iwe Paya

Zvichigoverwa zvakasiyana-siyana zvekutengesa zvishandiso, pane nguva dzose mukana wekuti iwe unogona kutungamirirwa nekutsvaga mutsva unoyevedza mutsva mukushambadzira kwemaInternet. Ndicho chikonzero iwe unofanirwa kukudziridza ecommerce marketing plan uye unamatire kusvikira nguva yakadaro iyo pfungwa dzepfungwa dzechirongwa ichocho dzinoshanduka.

Apo ini ndichitaura nezveurongwa, handiri kureva nezvemhando yaunotora kumudzimai. Ini ndiri kunyanya kufarira muurongwa huchakubatsira iwe kusimbisa pfungwa dzako, uye kuumba maitiro anogadzirisa.

Yakapiwa pasi iri nhanho-nhanho nzira yandakagadzira nayo. Sekupa mazano kune vadzidzisi vezvikwata-mbeu, ndinoshandisa nzira iyi kuti ndive nechokwadi chokuti vanopedza nguva yakakwana vachifunga zvinhu kuburikidza.

Nei Vanhu Vachifanira Kutenga Kubva Kwauri?

Nhanho yekutanga yekugadzira hurongwa hwekutengesa ecommerce chiratidzo kana kusika kwekutsvaga kwekutsvaga (USP). Iwe unoda kuuya nechikonzero chinokurudzira chevanhu kutenga kubva kwauri. Izvi zvinogona kuva:

• Iwe ndiwe mutengesi wepamutengo wakaderera.
• Iwe ndiwe chete unotengesa zvaunotengesa.

Zvechokwadi, iyo haisi iyo nzira mbiri chete iwe unogona kuzvitsaura iwe pachako. Inogonawo kuva chimwe chinhu kunze kwemazuva ose, akadai se:

• Mushandisi anowanikwa pane ecommerce webhusaiti yako anonyadzisa kuita .
• Iwe unokwanisa kutengesa zvinhu pamheni inokurumidza.

Iwe unowana pfungwa, zvakanaka?

Kuenda Kumusika Zvakanaka, Chii Chaunofanira Kuita?

Zvakanaka kuva ne-ecommerce website yepamusoro. Asi izvi zvingava zvisina maturo kana pasina munhu akauya achishanyira.

Sechikamu chechipiri, vauye neurongwa hwezvinetso zvakakosha iwe waunoda kukunda kuti ubudirire pa ecommerce. Panguva ino, njodzi ndeyekuti iwe unonyora zvinetso zvose zvinogoneka. Iko kunoparadza nguva.

Uyewo, mumwe aizoda kutsanangura kubudirira maererano nemari yekuwana, mabhuku, kana zvimwe zvinangwa zvinogona kuenzaniswa.

Asi tsanangudzo iyi haifaniri kuiswa mumatombo zvakare. Kana zvisina kudaro, iwe unopedzisira uri mumiganhu isingagumi yespredishiti gymnastics.

Kune zviyero zvakasiyana kune imwe yebhizimisi yekutengesa ecommerce . Uye nekufamba kwenguva iwe unofanidza kufukidza zvese zvidzidzo. Iko zvino, uya nematambudziko matatu makuru. Hapana mashiripiti munhamba nhatu, kunze kwekuti yakashanda zvakanaka kwandiri munguva yakapfuura. Maira ako angasiyana.

Mienzaniso yevatatu matambudziko makuru ekutengesa:

1. Ndingaita sei kuti vanhu vashanyire nzvimbo yangu?
2. Ndingazoshandura sei vashanyi?
3. Ndingataurirana sei nevatengi uye tarisiro?

Pamusoro peChina Chekutanga Kutengesa Dambudziko, Kunyatsorongodza Zvose Zviripo Zviripo

Inguva yekuwana zvakakwana. Mumatanho maviri apfuura, ndakakukumbira kuti udzivise muedzo wekunyoresa kupfuura nhamba yakakurudzirwa. Zvino sezvo iwe wakasika urongwa hwematatu matambudziko makuru, inguva yekuita basa remusha.

Buda nehurongwa rwezvinhu zvose zvaunoziva, zvinogona kukunda matambudziko ako makuru. Somuenzaniso, kana imwe yematambudziko ako ndeokuti: "Ndingaita sei kuti vanhu vashanyire nzvimbo yangu?" apa pane zvimwe zvingasarudzwa:

• SEO
• Pay-per-click (PPC) kushambadzira
• Offline panoratidza kuratidza
• Sangano rekutengesa zvirongwa
• Mishandirapamwe yemagariro evanhu

• Kutaura zvinyorwa
• Kuwirirana kwevanhu
• Email campaigns
• Mushandirapamwe wemashumo wepanyama
• Makwikwi
• Giveaways
• Kutengeswa kwekutsvaga
• Mu-muchengeti mishandirapamwe kune vatengesi venyama

Uye urongwa huri pamusoro apa ndewokutanga, iwe unogona kufungidzira kune mamwe mabhuku akawanda mune arsenal yako. Uya nemhando yezvimwe zvishandiso sezvaunokwanisa pane imwe neimwe yezvipingamupinyi zvitatu zvawakanyora muchigamba chekutanga.

Sarudza Nhamba Muduku YeZira dzeNhasi

Kunze kwekuti iwe uchitanga bhizinesi rako nemari-nhamba yemari, iwe haugoni kutarisira kuisa magetsi anobudirira kwechimwe nechimwe chaunogona kufunga nezvazvo. Saka tauya nekawandu rwezvigadzirwa, kunyange zvakaderera sechimwe chinhu, icho chichave chakanaka mukukunda matambudziko ako.

Uye hapachina magetsi mhinduro pano. Iwe uchafanirwa kuongorora zvakanyanya (mari, kutarisa, vanhu, nguva) uyewo mukana wekudzoka mukusarudza zvombo zvako zvehondo.

Pamusoro peChimwe Chimwe Chekutsvaga Chiuya Nekutanga Mazano

Nyika inowanikwa paIndaneti inochinja nokukurumidza. Mukuwedzera, kune mazita akawanda emitauro yakawanda yakafanana nemafungiro akafanana. Somugumisiro, ecommerce vatengesi vanowanzowanikwa kuputika kubva muchiuno. Kuti udzivise mamiriro ezvinhu aya, zvakanakisisa kunyora pasi mitsara miviri pamusoro pekushandisa kwako kwekutanga mukushandisa chigadzirwa chekutengesa.

Somuenzaniso, kana ukasarudza kushandisa PPC, hezvino izvo zvinotungamirirwa nemitemo yako yekutanga: Ita maitiro ekudzidzira kuzvidzivirira anoenderera mberi achiona kudzoka pamichina yakasiyana-siyana . Chero bedzi mutengo wekutendeuka umwe wose uri pasi pe $ 25, rega kutora mutengo pahomwe. Itai mari yakanakisisa yePPC makambani ekugadzirisa software, uye makazvitsaurira vanhu kuti muiite.

Muedzo, Rinse, Dzokorora

Shandura tsika yekuedza. Icho chiitiko changu chekuedza yako yekutengesa ecommerce haisi kungoita kuchinja maitiro nemaitiro. Izvo zvakare pamusoro pokuva netsika yemagariro kuongororwa zvose zvekutengeserana. Uye kana chigadziriswa kana nzira inopedza muedzo, iwe unosuka uye unodzokorora.

Paunowana ecommerce yako kutengesa zvakanaka, zvinoratidzika sehuwandu hwakawanda hwepfungwa. Asi pfungwa iyo yakajairika haizivikanwe zvachose.