Machenda Aona US Grocers: Publix ne Wegmans Top List

Kukosha Kwemari uye Chechikwereti Chakanaka Chinoreva Zvakanyanya Kuvatengi

Copyright Barbara Farfan

Vashandi muSouth America vanoshanyira mabhizimisi ezvitoro uye magasitendi kakawanda kupfuura chero chero ipi zvayo yezvokutengesa. Nemhaka yeizvi, pfungwa yekuda kuziva ndiyo iyo inotengesa mabhizimisi uye zviporoti ndiyo yakanakisisa.

Gore roga rega mabhizimisi eUnited States nemashambare ezvitoro zvinotengesa zvinodarika $ 638 mabhiriyoni zvezvigadzirwa, zvichienderana nemashizha echangobva kuwanikwa anowanikwa kuDain Marketing Institute (FMI). Zviri nyore kunzwisisa kuti sei chikafu chezvokudya zveAmerica yezvokutengesa zvekutsvaga zvakasimba, saka zvakanyanya, uye zvakakwikwidzana paunotarisa nhamba.

Izvo zvinowanzoitwa nevashandi veSouth vanoita svondo re 1.6 vanoenda kuchitoro chevhiki imwe neimwe, kutenga chikamu chemadhora makumi matatu nemakumi matatu nemadhora makumi matatu nemadhora makumi matatu nemakumi matatu emadhora makumi maviri nematanhatu. Uye muvhareji wevatengi anoshandisa 5.6 muzana yemari yavo inogona kuwanikwa pazvokudya zvavanogadzirira nokudya pamba.

Zvinoshandiswa nevatengi mune zvekudya zvekudya

Pakati pezvisarudzo zvakawanda izvo vashandi veUnited States vanofanira kufunga, zvinotevera zvinokonzera kugadzirwa, kana kuti chain chain, iyo inonyanya kufarirwa pakati pevatengesi.

Ipamusoro 5 Vatengesi

Pakati pevatengesi vekuAmerica, Publix na Wegmans ndivo vatengi vekuAmerica vanoda kudya zvekudya, vanobatanidza nzvimbo yekutanga munzvimbo yepamusoro yevatengi vanoongorora vatengesi vanopfuura 12 700 vanoitwa neMasoja Force Information (Market Market). Mutengesi Joe's wechipiri chechipiri uye mapoka eHEB yechitatu. Iyi ndiyo yechipiri gore rinopfurikidza iro Wegmans rakachengetedza nzvimbo yakakwirira, mushure mekunge kusinganzwisisiki kwenguva yakareba Trade Joe mu 2016.

Publix, iyo yaive yechipiri kwemakore mana akapfuura, yakagamuchira chibvumirano chekutanga ne Wegman's. Chimwe nechimwe chakawana 77 muzana paMarch Force's Customer Loyalty Index. Mutengesi Joe haana kukanganisa nzvimbo yekutungamirira ne 76 muzana, uye HEB yakaita zvitatu zvepamusoro kokutanga ne 69%, inowanikwa 10 kubva muzana kubva muna 2016.

ALDI naHarris Teeter vakapedza hutano hukuru ne 68% uye 66 muzana, zvichienderana.

A Tarisa Pamusoro-Akatumirwa Publix na Wegmans

Publix Super Markets ndiyo inonyanya kushandiswa nevashandi vanoita zvekudya munyika uye yakatumidzwa kuWorld's 100 Best Companies Kushanda Nhamba yegore negore kubvira pakatanga runyora. Tsananguro yekutengesa zvigadzirwa zvezvitoro uye shamwari dzepedyo dzinobatsira kutumira chirevo chaPublix; "uko kutenga kunofadza."

Wegmans, yakatangwa muna 1916, inozivikanwa nokuda kwezvibereko zvayo zvitsva, mitengo inonzwisisika, uye mabhuku makuru. Sangano reNew York-based rinowedzera zvishoma, zvikuru pamusana pekutarisa kwavo kune vashandi vekudzidzira kuti vave nechokwadi chekanakidzwa nevatengi vechiitiko. Izvi zvakaguma muna Wegman mukukwanisa kugadzira vatevedzeri vatsva vanoda kutsvaga nzvimbo itsva kuti vashandire pedyo nekugara kwavanogara.

Iyo Yakachena Yakachengetedza uye ndiani Anonunura paZviri-zve-Kuwana Zvinhu

Chii chinoisa ganda rimwe kunze kwevamwe vari vatengesi pfungwa nderokuti (kutanga uye zvakanyanya) kukwanisa kuwana zvinhu zvavanoda, chikwata apo Publix ari mutungamiri akajeka akarovera 66% kubvumidzwa kunyoresa. Publix akawanikwawo ane nzvimbo dzakachena zvakachengetedza (kuongororedza 83 percent) uye inokurumidza kutarisa zvakaderera pa 66 muzana.

Mutengesi Joe waive nevanonyanya kukodzera vashandi vanokwana 82 muzana. ALDI yakatungamirirwa kukosha, inoteverwa naWinCo Foods uye Costco, ichiisa 87 muzana, 83 muzana, uye 83 muzana maererano. Walmart yakasvika pasi pazvinhu zvose kunze kwekukosha kwemari inouya munzvimbo yechitanhatu pa 58 muzana.

Inowanzobvunzwa Mibvunzo Nezvokudya Zvokudya zveStudio uye Supermarkets