Nzira Yokutengesa Bhizimisi Rako pa Facebook
Funga nezvezviverengero zvinotevera zvakapiwa naOreilly Media. Pakati paSeptember 2008 uye February 2009 ...
- Nhamba yevanoshandisa Facebook pakati pemakore makumi matatu nemakumi matatu nemana makumi mana nemashanu yakakura ne 51%
- Vanoshandisa Facebook vari pakati pemakore makumi mashanu kusvika ku54 vakakura 47%
- Vanoshandisa Facebook vanosvika 26-34 vakawedzera ne 26%
- Inopfuura hafu yevadzidzi vanosvika mamiriyoni 140 ve Facebook vari kunze kwekoroji
Sezvaunogona kuona, Facebook haisi yevadzidzi vekoroji chete. Sei uchifanira kushandisa Facebook sechinhu chekutengesa? Mhinduro yacho iri nyore; unogona kushandisa Facebook kuti uwane vatengi vatsva, ramba uchikurukura nevatengi vemazuva ano, uye ukurudzira zvinhu zvitsva uye zvekutengesa. Unogona kuishandisa zvakare kugadzira buzz uye PR izvo zvakananga kune bhizinesi rako.
Unoita sei izvi? Facebook inokupa maturusi akawanda. Kuti ubudirire mukushambadzira bhizinesi rako iwe unofanirwa kuva nekunzwisisa kwezvinhu izvi. Muchikamu chino tichatarisa maviri kunyanya:
- Facebook Pages
- Facebook Groups
Facebook Pages
Facebook Inokupa iwe Facebook Mapeji. Iwe unogona kushandisa Facebook Pages kuumba uye kupa bhizinesi rako pachake pachake pa Facebook; chinhu chakanakisisa chakarurama ikozvino ivo vakasununguka. Maji aya anopa bhizinesi rako ruzivo pane Facebook iyo inosimbisa marashi yako.
Mazuva ano vatengi kana kunyange vatengi vanogona kuva vateereri veji rako uye nokuita izvi izvi zvinovabvumira kukutevera uye kugamuchira chero zvinyorwa zvamunyorera peji rako.
Chinhu chikuru pamusoro pePeople Pages ndechokuti nguva dzose kana mumwe munhu akava fan ye peji rako shamwari dzavo dzose dzinoona kuti dzava "fan." Izvi zvinowanzokwezva vamwe vateveri pamwe nekugadzira buzz pamusoro pebhizimisi rako uye zvekuti Facebook yako Page.
Iwe unogona kushandisa Peji yako Facebook kuti usangokugovana zvido zvekambani yako, asi zvakare kutumira zvifananidzo, mavhidhiyo, maitiro, uye mharidzo. Chero basa ripi neripi raunoita pane yako Facebook Peji rinotumidzwa mu-mini-feeds yevateveri vako.
Pakusika yako Facebook Page, kune zvinhu zvekuchengeta mupfungwa. Iwe uchapiwa sarudzo yezvinhu zvitatu paunotanga. Iwe uchabvunzwa kana peji yako iri pamusoro apa:
- A Local Business
- Chirwere kana Chibereko
- An Artist, Band, kana Public Public
Chimwe nechimwe chezvikamu izvi chichakupa mukana wekuzadzisa "ruzivo rwako rwemashoko", "ruzivo rwakanyanya", kana kuti "mashoko ekukurukura." Chinhu chimwe nechimwe chichakupa peji inokuita kuti upe nzira dzakasiyana dzekuratidza ruzivo rwako. Zvakakosha kuziva kuti haugone kuchinja peji yako yepamusoro kana iwe ukasarudza, uye yeukawo kuti peji yepeji yaunosarudza ichaisa peji yako peji nemamwe mapeji akafanana mumutambo iwoyo; ichi ndicho chikonzero iwe unoda kuve nechokwadi kuti unosarudza chikamu chakanaka kuti chiratidzwe.
Peji yako Facebook, kana yaitwa zvakanaka, inogona kushandiswa kuunza vatengi vatsva pamwe nekukubatsira kuti urambe uine ukama hwemutengi.
Facebook Groups
Facebook Mapoka anotakura zvakafanana nepa Facebook Pages.
Misiyano ndeyekuti yakavakwa neboka revanhu panzvimbo yebhizimisi rako kana marashi yako. Unofanira kunge uri nhengo ye Facebook kuti uite Facebook Group. Kuti uite boka rinongopinda kuIndaneti uye bhura paBhokisi mazano mumutambo mukuru kune rumwe rutivi rworuboshwe peji.
Iwe unogona kushandisa Facebook Groups kuti uite ruzivo, asi havana nzvimbo inobvumira vashandisi kuva vateveri, chete nhengo. Kuparara kweizvi hazvizogoverana ruzivo rwakawanda neshamwari dze "nhengo" dzeboka sezvavanotaurirana neboka.
Ndeupi Izvo Zvakakunakira?
Mubvunzo wandinonyanya kunzwa pamusoro pekutengesa pa Facebook ndi "Laura, ndinoda peji kana boka here?" Mhinduro yacho inobva kune chinangwa chamunoda kubudirira nekushambadzira pa Facebook. Chokwadi ndechekuti iwe uchawana zvakanyanya kuwanikwa kubva pa Facebook Page, nokuti inogona kuonekwa nevasina kubhadhara, asi peji yeboka rinongowanikwa nevanyoresa Facebook vanoshandisa.
Iye zvino, icho chinyorwa choga chinofanira kuita kuti zvive nyore kusarudza, zvakarurama? Zvakaipa. Iwe unofanirwawo kufunga kuti kana iwe uchitumira mharidzo kune vamwe Facebook Page nhengo, ivo vanongogamuchira zveruzivo rwekuvandudza, asi kana uri kutumira shoko kune Facebook Facebook Group ivo vachagamuchira mharidzo kuburikidza nebhokisi ravo reku Facebook. Kana iwe chinangwa ndechokukwanisa kukurukura nenzira yako pachako, Facebook Group sarudzo inogona kunge yakakodzera iwe.