Pasinei Nezvimwe Zvingareva, Kune Zvimwe Zvinhu Zvaunogona Kuve nazvo Pa eBay
eBay uye Amazon zvose zvirikubudirira kwazvo kutengesa mapuratifomu, kusiyana kwekushanda, zviitiko zvekutenga, uye kubhadhara kunogona kusiya vatengesi vachivhiringidzika pamusoro pekuti vangasarudza kuitei.
Vanoda kubatsirwa kusarudza kana kutengesa paBay, Amazon, kana maviri? Pano pane zvikonzero gumi zvokusarudza eBay pamusoro peAmazon nokuda kwekutengesa:
1. Unotengesa zvikuru upscale, yakasiyana zvikuru, kana zvinhu zvakagadzirwa nemaoko. Amazon's catalog system ndiyo inonyanya kukosha pakutenga uye kutengesa ruzivo.
Kana izvo zvauri kutengesa zviri muAlex's catalog kana zvakanyanya kufanana nechimwe chinhu mauri, chikuru! Kana zvisingaiti, iwe unogona kuomerwa nokuwana maziso eAmazon kana kuzviwana wakavigwa pamagumo emigumisiro yekutsvaga. Munzira yakareba kwazvo, Amazon vanotengesa vanowanzove vachitsvaga mazita akafananidzi-mutengo wekutengesa zvinhu, eBay's buyers yezvinhu zvakasiyana-siyana kana mabasa akasiyana.
2. Uri kutsvaga kutengesa, kwete kungotengesa. Bay's branding potential is not what it used to be (thanks to the introduction of things like eBay's links policy), asi paAmazra hapasisina mano ekugadzira. Iwe haugone kuva ne "kuvapo" paAmazon; vatengesi vanopindirana neAmazon, kwete newe, uye kuona kusina uchapupu hwekusiyana pakati pevatengesi, kunyanya chero chinhu chingazonzi "unhu" kana mutengesi "chizivo." eBay kune rumwe rutivi runopa nyore-kushandisa-uye-kugadzirisa zvigadziro zvemabhizimisi kune mabhizinesi, zvigadzirwa zvezvinhu zvakagadzirwa-mutengesi uye Pamapeji Pamusoro pangu , uye anoisa maZiti eve mutengesi nemhinduro mberi uye ari pakati pekunyoresa.
Nokuti nguva iripo, vatengesi vachiri kuchengetedza ruzivo rweBay iyo yakasiyana neBay's identity, chimwe chinhu chisingaiti kuAmazon.
3. Unoda kugadzirisa uye kutonga. Muzhinji eBay makatengesi vatengesi vanoramba vakasununguka kutengesa kunze kwerukiti vachishandisa mazita akanyorwa nemaoko. Vatengesi vakasunungukawo kukurudzira zvinhu zvavo nemashoko uye mifananidzo iyo, kwete eBay, vanosarudza.
eBay zvigadzirwa zvinogona kutengeswa nekusagadzikana kwakanyanya mumatunhu akawanda akasiyana ekugadzirisa kana kukwana , chimwe chinhu chakaoma kuita zvakabudirira kuAmazon. eBay vatengesi vanogadzirisawo mitemo yavo yokutumira, mitemo yekudzorera , uye mitero yekutumira . Pane mitsara pa eBay-kana iwe uchibvuma kudzoka unofanirwa kupa vatengi mawindo ane mazuva 14, semuenzaniso-asi kuAmazon, mitemo yakamanikana uye yakagadzirirwa iwe, zvinoreva kuti kudzoka kunofanira kugamuchirwa uye vatengi vane mazuva makumi matatu vaite.
4. Unoda kutengesa mumarudzi ose. Zvimwe zvikamu zveAmazon (kureva, izvo zvakabatanidzwa kumutengesi emagetsi) hazvizaruri kune vese vatengesi. Pane kudaro, vatengesi vanoenda kuburikidza nekugashira nzira inoramba vakawanda. Pamusoro pe eBay vatengesi vanotengesa mune imwe nhengo kana vachingosangana (uye kuchengetedza) izvo zvinodiwa zvinodiwa kuva muve eBay mutengesi: kadhi rechikwereti kana kubhangi yebhangi pane faira uye usina kuita kuti mhinduro yako yepachena ive yega .
5. Unoda kuwana pakarepo mari. Kutengesa paBay kuburikidza nePayPal mari inowanika nguva iyo vatengi vanobhadhara. Inogona kushandiswa pakarepo chero kupi zvako iyo PayPal inogamuchirwa, kana kunyange chero kupi zvako kuti Mastercard, Visa, kana kubhadhara kubhadhara kunogamuchirwa kune vatengesi vakashandisa mubhadharo wepachena PayPal debit .
Vatengesi veAmazon vakamirira mazuva 14 kuti vaone mari yakabudiswa kuIndaneti yeAmazon Payments, vozoita rimwe vhiki kana zvakadaro kuti mari iendeswe kubhengi ravo rebhangi vasati vashandiswe.
6. Iwe unoda kutengesa uchishandisa tsamba yekutsvaga zvinyorwa. Hamuzivi kukosha kwechimwe chinhu kana kusarudza kutengesa kuburikidza neushambadzi? Hapana ruzivo paAmazon, kwaunofanira kuisa mutengo wakatarwa wezvose zvaunotengesa, dzimwe nguva pasina kutungamirirwa kana chinhu chacho chisingawanzoitiki. Pa eBay, unogona kunyora auction uye rega vashandi vasarudze kuti zvinotengeswa zvakadini.
7. Uri kutengesa motokari kana zvivako. Amazon haina kuita zvinhu izvi zvekutengeserana, zvimwe. Kana uri kutengesa Toyotas panzvimbo yevayipi kana dzimba dzekuputika, hapana chikonzero chekuongorora Amazon. eBay, kune rumwe rutivi, inzvimbo yakashambadzika yemakiti mumotokari uye pfuma.
8. Unoda kutengesa munyika yose. Amazon haina hutachiona hwepasi pose iyo eBay ine panguva ino, saka kana vako vatengi vatengi vatengi vasingakwanisi kuva maAmazon nyika (kunyanya kumadokero kweEurope pamwe neChina neJapan, nedzimwe nzvimbo idzi dzisingakwanisi mu mabhuku akaenzaniswa nenzvimbo huru yeU.S.), uri nani kunze neBay, iyo iri kuswedera zvechokwadi pasi rose .
9. Uri kutsvaga chinokurumidza, chinyoresa nzira yekutengesa. Maawa ekupedzisira ekutengesa nzira yeAmazon yakaoma zvakanyanya kupfuura eBay's, pamwe nemabasa ekutengesa-maitiro ewebsite yakave yakavanzika uye yakaoma zvikuru kushandisa. Kunewo dzimwe nguva dzinononoka-kuderedza zvingadai seFBA (Yakazadziswa neAmazon) kuongorora kana iwe uchida kukwikwidza. Kutanga neBay kutengesa zvishoma zvishoma. Une PayPal account? Tine kadhi rechikwereti pane faira pa eBay? Dzvanya bhatani "kutengesa" uye tevera mhino dzako kuburikidza nefomu yekutengesa uye iwe uri mutengesi ane tsvakurudzo yakaoma.
10. Unoda kutengesa mukati memharaunda. eBay haisi iyo mharaunda yaimbove yakaratidza kushandiswa kwayo kuchinja mumakore achangopfuura. Kunyange zvakadaro, eBay's feedback system, nzira dzayo dzekuchengetedza zvido zvevasikana (vatengesi, tsvakurudzo, mazita), mapurisa ekukurukurirana , mapoka, mhinduro yepakati , nezvimwewo zvakafanana-uye kushanduka kwevatengesi mukugadzira zvinyorwa uye uye kugadzira kukurukurirana kwevatengi-musangano- chikwereti eBay chinonzwa manzanga-anonzwa manzwiro. Izvi ndizvo zvinowanzoitwa vazhinji (kusanganisira CEO John Donahoe) pavanotaura kuBay se "nzvimbo yekutengesa" nzvimbo; pane nguva dzose pane chimwe chinhu chiri kuitika pamusoro pepa eBay kana kuti kunze kwekutsvaga "Kutenga" mabhodhi uye kubhadhara mari.
Nezvose izvi zvakataurwa, zvakakosha kuchengeta zvinhu zviviri mupfungwa sezvaunosarudza kuti ungatengesa: kutanga, hapana mutemo unofanirwa kusarudza imwe yechipfuti kune kuregererwa kwevamwe; chechipiri, kune zvakawanda kune e-commerce yakasununguka pasi kupfuura eBay neAmazon, saka iva nechokwadi chekuona dzimwe nzira , zvakare, pane kuzvidzivirira kune imwe chete kana maviri mapuratifomu.