Kubhadhara mari kunogona kukurudzira, asi Chenjererai njodzi
Izwi iro, "fundraiser," rinogona kuvhiringidza. "Kubudirira" ndizvo izvo nyika isingabatsiri inoshevedza munda wekusimudzira mari. "Fundraiser" kanowanzoreva chiitiko chekubhadhara mari.
Saka, kana iwe uchitarisira mabasa mukubhadhara mari, tarisira kuti uwanike ivo vanotsanangurwa senzvimbo dzekufambira mberi, dzakadai se "Mutevedzeri weZvokuvandudza," kana sechikamu che "team development".
Nzira dzisina kubatsirwa dzinoshandiswa pakudzidzisa mari. Somugumisiro, vanobhadhara mari vanowanzofarira mibairo yakakwirira, nzvimbo yepamusoro muhurongwa hwematongerwo enyika, kuwanika kune vane simba uye vanobatana nevanhu vanoshumira mubhodhi, uye vanokoshesa zvikuru munharaunda yavo.
Vanhu Vanowanikwa Sei Kuchengetedza Mari?
Kwemakore mazhinji, vanhu vakapinda mune mari yekuunganidza mari. Kwakange kusina dhigirii mu fundraising, saka marudzi ose emamiriro ezvinhu akagamuchirwa.
Kakawanda vanhu vemazuva ano vakazviwana ivo mukugadzirisa mari, asi, zvakare, avo vaimbova vadzidzisi, vanhu vanobva munyika yebhizimisi, uye vanozvipira kumapoka ezvitsigiro vakawana nzira yavo yekuita mari yekudzidzira mari.
Somuenzaniso, Lynda Lysakowski, fundraiser uye zvino munyori, akashandira bhangi rakakurudzira kuzvipira. Lynda akabatsirawo nemabasa akawanda ekubhadhara mari yake alma mater. Pakupedzisira, akaziva kuti akafara sei nekubhadhara mari uye akaita kuti kusvetuka kubva kune yekambani kuenda kusina purofiti semudzidzi we fundraiser.
Kune rumwe rutivi, Amy Eisenstein akanga apedza kudzidza kubva purogiramu yehupfumi yehurumende uye isiri yehupfumi uye akafunga kuti aida kuva mutungamiri mukuru weasina purofiti pakupedzisira. "Akavenga" kubhadhara mari asi akaziva kuti yakanga iri unyanzvi hunodiwa kune vatungamiri venyika vasina ruzivo.
Nokudaro, Amy akawana basa semudzidzi wekusimudzira kwechidiki chekusina puropu apo aifanira kuita zvose zvaaida.
Akadanana naro, kumushamisika kwake, uye akabatanidzwa naro. Nhasi iye muongorori anoremekedzwa kune makuru asina ruzivo uye maduku uye anonyanya kutsvaga mukurukuri uye munyori.
Nhasi, uchawana mapurogiramu akawanda anopedza zvisingabatsiri nevatsigiri. Iwe unogona kuwana Master of Public Administration, Master of Public Policy kana Master of Urban Planning. Uye dzimwe dziyunivhesiti, dzakadai seLilly Family School of Philanthropy kuIndia University, ikozvino ine madigiri muhupiro,
Chii Vanobhadhara Mari?
Pfungwa yekubhadhara mari inogona kutyisa. Pashure pezvose, hazvisi zvakaoma here kukumbira vanhu kukupa mari? Kana iwe wakanyatsodzidziswa, "kubvunza" zvingaita sekutyisa. Asi, kunyange kana izvozvo zvisingafariri iwe, kune mabasa mazhinji emabasa mukati mekugadzirisa mari kusingadi kubatana kwakadaro nevanopa.
Linda Lysakowski, munyori weChipraising yakanakisisa seMabasa: Chii, Unopenga? , inonyora zvinhu izvi muudhipatimendi rekufambisa isingabatsiri:
- Kugadziriswa Kupa . Vanhu vazhinji vanoda kusiya mari kune zvavanoda ivo mushure mokunge vafa. Yakagadzirirwa kupa vatsigiri kubatsira nemagumo ehupenyu kubva kune vanoipa kana kuisa zvigadzirwa zvakanakisisa zvokupa zvipo sechipo annuities . Kugadziriswa kwakagadziriswa chisarudzo chakanakisisa kune varairi, vatori vezvemari kana mabanki vanoda kuenderera munyika isingabatsiri.
- Zvipo Zvikuru . Kuitevera zvipo zvikuru zvinoda kubvunzurudza chiso nechiso nevanotarisira mari. Vakuru vakuru vanoda kutarisirwa zvakanyanya uye dzimwe nguva zvakaoma kukurukurirana. Somugumisiro, zvipo zvakakura zvezvipo pane zvisina maturo zvinorayira misha yakanaka.
- Campaign Specialist . Mishandirapamwe inokosha, iyo inongowanikwa chete makore ose mashomanana, akadai semushandirapamwe mukuru unofamba nokukurumidza uye unoda kuoma kushanda. Mamwe mapurogiramu chaiwo angave achienderera mberi, akadai semushandirapamwe wekupa mvumo, uye zvinoda kuzvipira kwenguva refu. Kuvandudza uongorori munharaunda idzi, zvisinei, zvinogona kushandura ku nyore nyore kune imwe sangano, kubvunzurudza, kana kunyange kune hutungamiri hwekusabatsira.
- Kupa Kwegore Negore . Chikwata chikuru chemari ipi zvayo yepasina maturo inobva pamushandirapamwe wegore negore. Kubatsira kwegore negore kunogona kusanganisira mail yakananga , kukumbira foni, uye kubudisira mari paIndaneti . Nyanzvi dzekupa gore negore dzinoda simba, zvisikwa, uye zvakasiyana-siyana.
- Corporate Giving . Chigaro chekupa masangano chinogona kusanganisira kunyorwa kwekutsvaga kwehutano hwekambani , kuronga chipo chakafananidza chezvipo, kutsvaka rubatsiro rwechiitiko chaicho, kana kugadzira chirongwa chekutsvaga- nekambani. Chiitiko chekare chebhizimisi chaizokugadzirira zvakanaka niche iyi, kunyanya kana iwe une bhizinesi rakanaka yevatengesi.
- Zviitiko Zvinokosha . Kana iwe uchida kurasa chikamu, izvi zvinogona kuva basa rakanaka kwauri pane zvisina maturo. Zvikuru kune zvisizvo zvisina maturo, zviitiko zvinonyanya kukosha apo zvinogona kuva. Unogona kuzviwana uri kutsvaka rubatsiro , kutarisira kalendari, kushandira bhajeti, kurongedza vanozvipira , kugadzira musangano wenyika, nezvimwewo.
- Kunyora . Kunyora mari yakanaka kunoda kunyora zvakanaka. Kana iwe ukakwanisa kunyora zvakanaka, unogona kunyanya kuverenga kupa ruzivo , kana kukura kwekubhadhara mari kubva kune mabhuku ekutumira tsamba yekuendesa tsamba kuInternet fundraising appeals. Zvimwe zvisingabatsiri zvakadai semayunivhesiti uye zvipatara zvinotogadzira magazini. Kana iwe uri mukuru weChirungu, kana uine ruzivo muhupfumi kana PR, iwe ungangowana basa rekunyorera risina purofiti.
- Social Media Coordinator . Nhasi, zvisina maturo, makuru uye maduku, vanoda vanhu vanogona kutarisira kufamba kwakasimba kwezvakagadzirwa zvemasangano ezveshamwari, zvakadai sa Facebook, Twitter , kana Instagram . Unyanzvi ndeyekufanirwa uyewo mufaro mukubatana nevanhu vari paIndaneti.
- Kutsvakurudza, Kuisa Data, uye Donor Management . Iwe uri deta-inotungamirirwa here? Une tarenda yezvinhu zvose teknolojia? Zvakanaka pane databases? Unoda dambudziko rekutsvakurudza? Fundraising inotsigira pane tsvakurudzo yekuongorora. Vashandi vanobhadhara vanoda kuziva zvose zvavanogona pamusoro pevanhu, nheyo, uye zvikwata zvingavapa mari. Usingarevi zvese zvakachengetwa zvinyorwa zvinotarisirwa kuti utarisire ruzivo rwevanopa.
Zvii Zvakawanda Zvikwereti zveFraising Zvichiwana?
Kugadzira mari ndeimwe yenzvimbo dzakanakisisa-dzinobhadharwa zvebasa rekubatsira. Inyika yekudzidzira inotarisirwa kuwedzerwa sezvo nhamba yekusaperera inokura. Iko kunewo zvakakosha churn sevadzidzisi vemari vanowana ruzivo uye vanoenda kumusoro uye kunze. Kunze kweizvi, ruzivo rwemucheche ruchaita basa rekusimudza basa richaita kuti basa riwedzere.
Kunyangwe tinonzwa pamusoro pevashandisi vemari vanoita kuchamhembe kwemamiriyoni emadhora pagore, avo vanonyanya kuwanikwa zvechokwadi. Mushumo pamusoro pemishahara inoti kushandiswa kwekubhadhara mari kwakasimuka, pamwe nemari yepakati pemadhora anodarika $ 70,000. Nhamba yezvikwereti yaisanganisira mari inodarika $ 85,000 kune yepamusoro yevanowana uye ne $ 47,000 nokuda kwepasi 25 muzana ye fundraisers.
Ndezvipi Kukanganisika Kubhadhara Mari?
Matambudziko anowanikwa munyika isingabatsiri, kunyanya kana zvinouya pakudzidza mari. Uyezve, matambudziko aya haasi ose nezvekutendesa vanopa kupa.
Chidzidzo cheCompassPoint uye Evelyn naWalter Haas, Jr Fund makore mashomanana apfuura akawana kuti kushandira mari yekusabatsiri kwakaita sechinhu chinotyisa.
Mharidzo iyi yakadana dambudziko racho riine utsinye, richiti:
- kukwidza kwepamusoro pakati pevashandi vekugadzira,
- kushayikwa kwevadzidzi vanogona kubhadhara mari,
- uye kushaiwa kwezviwanikwa pakati pehurumende dzisingabatsiri.
Kunyangwe izvi zvakawanikwa zvichigona kuva mashoko akanaka ekubhadhara mari vanoita basa, sezvo nguva dzose inoratidzika seine misika yemabasa, inoshandawo senyevero.
Semuenzaniso, CEOs (inowanzonzi Vatungamiri Vakuru) kazhinji vanotarisira zvakawanda kubva kune avo vanobhadhara mari. Uyewo, vanobhadhara mari vanogona kunge vakashanda zvakawandisa, vachibhadharwa mari, uye vasina ruzivo rwekuita basa rakanaka.
Kuita kuti mamiriro ezvinhu akaipa awedzere, mapurisa kazhinji haanzwisisi mari yekubhadhara mari, haafariri kubatsira nayo, uye anogona kutsigira kukwereta vanhu vasina kukodzera kuti varambe vachiripira mari. Bhodhi dzinogonawo kufunga kuti dzinonyatsoziva kana zvasvika pakudzidzisa mari.
Nzira Yaunogona Kudzivisa Kushambadzira Zvakaipa Jobho
Mazarine Treyz, munyori webhuku pamusoro pekuwana basa rekubhadhara mari, anonyevera nezve "kugadzirisa." Vaya vanobhadhara mari vanoendeswa mubhobho asi vane nzara yezviwanikwa uye vanobatwa nekushanda zvakawanda. Zvose izvi zvinotungamirira kukundikana. Ivo "vakagadzwa."
Treyz anoratidza kuti kubhadhara mari yevashandi vanobvunza mibvunzo inokosha pamusoro pebasa vasati vapinda mairi. Dzinosanganisira:
- Vanhu vangani vakatora nzvimbo iyi mumakore mashanu ekupedzisira? Iwe uchaona kana basa iri suo rinosvika.
- Ndinokwanisa kutaura nemunhu wekupedzisira akaitora here? Kana zvichibvumirwa, kukurukurirana kwakadai kungaratidza zvakawanda. Somuenzaniso, iyo ED uye mutungamiri wekusimudzira akaenderera mberi, uye kana munhu wekupedzisira akasiya nenzira yakanaka kana yakaipa. Tarisa nekushungurudzika nekunyunyisa pachigaro.
- Pane bhajeti yevanyanzvi kubudirira? Kana zvisingaiti, enda kumusuwo. Iwe haugoni kuwana rubatsiro rwakakodzera.
- Mutungamiri Mukuru anokwanisa kufambisa mari here? Kana munhu iyeye ari kubvunzurudza iwe, ingomubvunza kana anofarira kuunganidza mari. Mhinduro yakanakisisa inyemwerera ishamwari uye "zvechokwadi."
- Bhodi rinonzwa sei pamusoro pekubhadhara mari? Kana bato richifunga kuti kubhadhara mari haisi basa ravo, tarisai.
- Iwe une dhenda rekupa kune-date-date? Kana mhinduro yacho iiwa, zvinoreva kuti hapana chekugadzirisa, uye iwe uchapedza nguva yakawanda uchiiwana munzvimbo usati waunza mari itsva.
Sei izvi zvose zvichikosha?
Zvakanaka, kana iwe ukapinda "kuisa" uye kukundikana, zita rako richava dope apo unotarisira basa rako rinotevera. Hazvina mhosva kuti yakanga isiri mhosva yako.
Zvichida, iwe unogona kuora mwoyo uye kusarudza kubhadhara mari hakusi kwauri shure kwezvose. Uye izvozvo zvingava zvinosuruvarisa. Iwe unogona kuva wakaisvonaka pazviri mumamiriro ezvinhu akanaka.
The Bottom Line
Kubhadhara mari ibasa rakanakisa kana iwe uchida kushanda munyika isina ribatsiri. Mubhadharo kazhinji wakanaka, unogona kunakidzwa nehupamhi hwepamusoro musangano, uye kune nzira yebasa. Kubhadhara mari kunogona kutotungamirira kune hutungamiri hwekusabatsira.
Kune nzira dzakawanda dzekuwana mari yekugadzirisawo mari. Kunyange kana iwe usingafariri pfungwa yekukumbira vanhu chiso nechiso nekuda kwemari yavo, unogona kushanda mushure mokunge iwe munyori, kubata zvigadzirwa zvemasangano, zvigadzirwa zvekugadzira, kana slice uye dice data.
Kune zvinhu zvekuchenjerera kana iwe uchitevera basa rekubhadhara mari, zvakadaro. Dzivisa "kugadzirisa" kwezvaunotarisirwa uye zvishoma zvidzidzo kuburikidza nekubvunza mibvunzo usati wati hongu pane imwe nzvimbo.
Zvisinei, funga kufunga nezvekubhadhara mari semabasa. Inogona kuva inoshamisa inopa mubayiro.