Itai Kuti Tsamba Yenyu Yokugadzirisa Inyore, Yakananga uye Inyore-Kuverenga
Sezvakaita copywriting, kunyora mabhuku makuru ekubhadhara mari haisi weiyo amateur. Kunyange zvazvo mabhizimisi anowanzokwanisika kubhadhara mari yakawanda yekunyorwa kwinyorwa, nherera dzinowanzotarisirwa nevashandi vekumba kuti vanyore tsamba iyo inokosha uye kuisa pamwe chete mail mail pakapepa.
Usaora mwoyo. Iwe unogona kuzviita kunyange kana iwe usiri wekutenga munhu mumwe chete.
Pano kuti ubatsire maKadhimita Mitemo yekunyora tsamba yekubhadhara mari, yakashandurwa kubva kuMar Warwick inonyanya kukosha Kunyora Kwakabudirira Kunyora Tsamba Tsamba .
Takaisawo mienzaniso kubva kune tsamba chaiyo kuti tifananidze pfungwa imwe neimwe.
01 - Shandisa "Ini" uye "Iwe," asi kazhinji "Iwe."
Kanganwa zvawakadzidza pamusoro pokunyora kubudiswa kwepepanhau kana bhurocha uye funga kuti iwe unganyorera sei kune mumwe munhu, sainini vako kana muvakidzani wemuvakidzani.
Wedzera kufarira kwevanhu uye kusimbisa kubata kwako pachako uchishandisa " Ini" uye " Iwe." Mashoko iwayo maviri anogona kuchengeta tsamba yako kubva mumarara .
Semuenzaniso, netsamba inobva kuHaving the Chimps yakati, "Uri kutibatsira kuti tive nehanya nekugara kwenguva refu kune vagari vedu vepachimpanzi - uye kuzvitsaurira kwako kunoita kuti pave nekusiyana kwose."
02 - Taura nezvezvibatsiro, zvisingadi.
Vapei vanopa kuti vawane chimwe chinhu mukudzoka, semafungiro akanaka anobva pakubatsira vamwe, kana mukana wekunakidzwa nezvakawanda. Havana kufarira muwandu hwemari yako.
Zvikomborero zvisingaoneki upenyu hunochengetedzwa kana chiremera chevanhu chakadzorerwa.
Muenzaniso mukuru uyu mutongo unofambisa kubva kuOn Operation Smile: "... nokuda kwekuda kudarika $ 240, iwe unogona kubatsira kubhadhara chirwere chemwana ari kumirira zvino.Uyo hupenyu humwe hwakashandurwa, zvachose nekuda kwako."
Zvikomborero zvinooneka zvinogona kuva matikiti ekushanda zvakajeka kwekambani yako ye-ballet kana kutanga kubvumidzwa kune imwe nzvimbo inonyanya ku musamu yako.
Taurira vapei vako zvavanowana kubva pane zvavanopa, zvose zvinooneka uye zvisingaoneki.
03 - Kumbira mari, kwete kutsigirwa.
Kunyange kana iwe usingabvunzi mari yakadaro, yakadai se $ 100, unokumbira kuzvipira. Semuenzaniso, bhengi rekudya yekune imwe nzvimbo yakakumbira kuti ive chibvumirano chekuvhara mwedzi mitatu yezhizha kubatsira kubatsira vana pavanenge vasiri kuchikoro. Hezvino vakazvitaura sei:
"Tibatanidzei muzhizha iyi nemhiko yakatarwa kwemwedzi mitatu ichaenda nenzira yakareba mukubatsira vanhu kupinda munguva ino yakaoma.Ungatumira chipo nhasi uye unovimbisa kuita zvakafanana munaJuly neAugust kana kuita chipo chimwe chete chinotambanudza Munharaunda yose yezhizha Zviri nani asi, shandisa kupa kupa mwedzi woga woga uye kuita mutsauko gore rose! "
Iva pachena uye udzoke zvimwe zvakasiyana-siyana zvekushevedzera kwako kuita chimwe chinhu mukati mutsamba yacho. Usanyara uye usanzwisisa.
04 - Nyora pepa, kwete tsamba.
Tsamba ndiyo chinhu chakakosha pane imwe purasi yako, asi inongova chikamu chechikwata chezvikwata zvakawanda zvinofanira kushanda pamwechete.
Pamwe chete, pura yako inofanira kunge ine envelope yekunze ine teaser , envelope yepinduriro, uye chipangizo chemhinduro, uyewo tsamba. Funga nezvekuti imwe neimwe yezvinhu izvi inogona kuvhiringidza sei vabatsiri kuti vatore chiito ikozvino.
Shandisa musoro unobatanidza, zviratidzo, mavara, uye zvinyorwa, kuitira kuti purogiramu isakanganwe uye inogoneka.
Imwe rubatsiro runoita izvi zvakanakisisa ndiyo Best Friends Animal Society. Imwe fundraising package yakagadzirwa pedo nechirwere chinonzi Mila uye chiitiko chake nechechi chikoro. Chikwata chacho chakatarira Mila, nemifananidzo yakaisvonaka uye kunyange kopi yesiti yekudzidzira. Hezvino iyo tsamba yakatanga sei:
Kupedza zvidzidzo kunoreva kutanga chitsauko chitsva muupenyu. Kana nguva dzinofadza dzichibvarura diploma yako kune shreds! Zvichida, ndicho icho Mila akabuda kunze kwechiitiko chacho.
Kutarisa munyaya yeruzivo rumwe rwembwa yaiva nzira yekukunda yei rudo.
05 - Shandisa mazwi ari nyore, akajeka mberi.
Mashoko ako anofanira kuva ane simba uye mitsara yako shoma uye punchy.
Shandisa mazwi ekufunga pane pane avo vanoda kuongororwa. Dzivisa mitauro yemamwe marudzi nemashoko makuru.
Shandisa zvipikiso uye zvirevo zvishoma, uye dzivisa zvinyorwa zvinyorwa.
Taura mazita. Dzokorora uye wodonhedzera mazwi makuru nemitsara.
Vaverengi vanoona, saka itaita kuti zvive nyore kuwana nyama yemashoko ako pasina kuverenga tsamba yose.
Heano muenzaniso wezvakanaka, kumwoyo kunyorera kubva kune rimwe rudo:
"Kana Alec ane makore matanhatu aenda kuTATU gore rakapfuura, haana kutaura nevabereki vake kana shamwari, uye baba vake vaitya kuti haazombodi.Naizvozvo, nhasi Alec anotaura nguva dzose - uye mimhanzi yake nzeve dzababa. "
06 - Itai kuti tsamba yenyu ive nyore kuverenga.
- Isai imwe ndima.
- Dzivisa mapepa ayo anopfuura mitsetse minomwe yakareba. Asi zvinopesana urefu hwavo.
- Shandisa mabhomba kuti uwedzere oomph kumapota ako.
- Shandisa zvinyorwa. Kana tsamba yacho yakareba, edza kuisa mukati uye kujekesa zvinyorwa.
- Donongedza zvishoma asi nguva dzose kuti utaure nezvemashoko makuru nemitsara.
Muenzaniso wakanaka kwazvo wemhedziso mafupi, punchy uye ndima ndeizvi kubva kuAls Association:
"Iyo inogona kutanga nekunyorera uye kushaya simba muruoko rwako kana muhudyu.
Iwe ungafunga kuti hazvisi chinhu. Kuti ichapfuura.
Asi utera huri mumasimba ako hunofambira mberi kusvikira iwe uchitadza kukwanisa kwako kutama ... kutaura ... kumedza ... kana kunyange kufema .... "
07 - Ipai vaverengi chikonzero chekutumira mari NOW.
Ita pfungwa yekukurumidzira nechinopera nguva yezvipo zvakakodzana , kana kutaura nguva yebhajheji kana imwe holide.
Dzokorora nharo yako yekukurumidzira mumashoko etsamba yacho, mune PS yako uye pane yako yekupedza device. Ngwarira kushandisa mazuva chaiwo kana uri kushandisa tsamba yakawanda. Tsamba yacho inogona kusvika mushure mezuva rakataurwa.
Hezvino izvo Big Cat Rescue zvakabatanidzwa mumakore ekupedzisira ekukwereta mari:
"Tinotenda zvikuru nekutsigira kwako nzvimbo yedu tsvene uye makate! Gore rino, nekuda kweS SHARE Foundation, Fields Galley Private Foundation uye munhu asingazivikanwi, anopa chipo chako chichafananidza nedhora remadhora yekutanga $ 38,000 muzvipo, naizvozvo inofamba kaviri kusvika kumakati! "
08 - Nyora zvakanyanya sezvaunoda kuita nyaya yako.
Usanetseka pamusoro pekuvhiringidza vatevedzeri vako kwenguva refu. Kutsvakurudza kunoratidza kuti kunyange vanopa mari vakawanda vanoyeuka zvishomanana nezvesangano renyu, saka musanetseka pamusoro pekudzokorora.
Funga nezvetsamba yako sewezve mukana wekudzidzisa mudzidzisi wako pamusoro pezvinoitwa nesangano rako uye nei zvichikosha.
Izvi zvinongoratidzwa shanduro yehutano hweMal Warwick. Bhuku rake rine mazano akawanda, mienzaniso, uye zvidzidzo zvenyaya. Panewo bhuku rakanakisisa raMunyori rine mazano ekusimbisa mari yakawanda yekubhadhara mari kubva kune vaseki envelope kuenda nenzira yekubata PS ye tsamba yako.