Plain Kazhinji kacho Trumps Elegant
Tsamba yandakawana kubva kuAls Association munguva pfupi yapfuura yakanga isina kunaka.
Yakanga iri pamutsara wakanyora, wakashandiswa mitsara inoshandiswa mufupfupi ndima, uye yaiva nekunyorera uye kusimbisa vanhu.
Nzvimbo yacho yakanga isinganzwisisiki nezvipfeko zvinoshamisa. Yakanga isinganzwisisiki mberi uye shure kweimwe peji uye haina kumboita nhau yemumwe wevaya vaibatwa neAl kana mufananidzo.
Yakauya muhopepuru yakavhara uye yakavhara envelope inodzoka iri nyore nemashoko okuti "Ndapota Rush" pairi.
Iko tsamba iyo yakaita ndeyokutora nguva yangu pakarepo uye kutya kwegehena kunze kwangu.
Heino nzira yaakaenda nayo:
Dear Ms. Fritz,
Inogona kutanga nekutengesa uye kushaya simba mukopa kana muhudyu.
Iwe ungafunga kuti hazvisi chinhu. Kuti ichapfuura.
Asi utera huri mumasimba ako hunofambira mberi kusvikira iwe uchitadza kukwanisa kwako kutamira ... kutaura ... kumedza ... kana kunyange kufema ....
Amyotrophic lateral sclerosis (ALS), inowanzonzi "Matambudziko aLou Gehrig," inotyisa, chirwere chinotyisa. Mushure mokurasikirwa nemafungiro ezvokuzvidira, vazhinji vanhu vanorarama neAl vachafa nekupora kusakundikana.
Maminetsi makumi mana nemashanu, mumwe munhu muAmerica anowanikwa ane ALS, uye maminetsi makumi mana nemumwe, mumwe munhu anorasikirwa nehondo iyi inoparadza chirwere.
Iwe unoziva chinotonyanya kutyisa, Nhai Fritz? Hapana mushonga weAIDS. Nhasi, une mukana wekubatsira kuchinja icho! Iwe unoona ...
Zvakanaka, ndinodedera uye ndaverenga.
Tsamba iyi yaisanganisira kushamwaridzana kwevanhu (kusvika ku $ 50,000) iyo yaizopeta kaviri mhiko yangu, KANA ndakatarirwa nenguva yekupedzisira yaJune 15. (Verenga kuti zvipo zvakabatana zvinoshanda sei uye nei mazuva ekare akakosha )
Tsamba iyi yakarondedzera iyo ALS yakabudirira zvikuru yeBlue Bucket Challenge, asi nenzira yakadaro iyo yakajeka kuti Association inogona kuita zvakawanda nemari yakawanda.
Iye zvino ALS Association inogona kunge yakatumira mari yakawanda yekusungiridzira mari, nguva dzose, tichifunga nezvemari yakakonzera munguva pfupi yapfuura, asi inoziva kuti isu nevamwe vanopa mari tinoda mari imwe neimwe inogona kuenda kurapwa uye kurapwa kwechirwere ichi chinoparadza. Nokudaro, tsamba yakajeka, iyo yakaiswa pakurongeka, uye chinangwa chekuunza musha zvinosuruvarisa kuonekwa neAA.
Ndinonyatsoziva kuti munyori wechirungu uyu anoziva Jeff Brooks ... zvichida ndiJeff Brooks. Jeff akanyora bhuku rakanakisisa pa fundraising copy yaimbova. (Ona rondedzero yangu yeThe Fundraiser's Guide kuInternet Communications ).
Mitemo yaJeff yekunyora mabhizimusi akanaka yakaratidzwa zvose kuburikidza netsamba ye ALS. Zvakaita se:
- Iyo logos uye kuiswa kwemafashoni hazvirevi chinhu kana iwe usingakwanise kusvika kumanzwiro eunopa
- Iko kukurumidza kunoshanda
- Kuti iwe unofanirwa kuratidzira zviri kuitika (mutsamba ino, ini ndiri pangozi.Ndingazogadzira ALS)
- Kuti vanhu vanopindura munhu mumwe chete panguva, kwete vanhu vazhinji (mumutsamba iyi ndini ndiri munhu, asi zvinyorwa zvishoma mumapuranga zvakare vakataurira nyaya yemumwe munhu anogara neAIDS)
- Izvo nyore-ku-kuverenga tumps elegance (Edza kushandisa iyi tsamba kuburikidza nemapelenzi ako uye gwaro rekuongorora!)
- Izvo zviverengero zvinongoshanda chete mumamiriro ekutaura
- Kuti ruzivo rwekutsvaga rubatsiro rwese runofanira kuva rwemunhu anopa
- Kuti kudana kwakajeka kune chiito ndiyo shamwari yako yakanakisisa
Kune nzira dzakawanda dzekunyora chikwata chekubhadhara mari, asi zvakanakisisa kutevera mitemo iri nyore. Tsamba iyi inobva kuAls Association inoratidza kuti mitemo iyi inoshanda sei.