Shandisa zvese zvaunogona kuti uchengetedze vapei vako.
Zvemagariro ehupfumi zvakamboita sechirivha chechirivheri chekusashandira mari. Tanga kutumira, tweeting, tanga vanhu vakawanda, uye zvipo zvinongopinda!
Zvinosuruvarisa, izvo hazvina kumboitika. Nhasi, huripo (husina kubhadharwa) huri kusvika huri pasi; nhepfenyuro yemagariro mashandisirwo ekushandura shamwari nevemhuri zvisati zvave zvakadai semasina maturo. Kunyanya, mamiriyoni pamamiriyoni ezvikamu zvehutano anoonekwa zuva rimwe nerimwe.
Kurera mari pamusangano wevanhu vanodikanwa kunoda kubatana, kushanda nesimba nekugadzirisa, pamwe chete nemichina, vashandi nguva, vadzidzisi vanoziva, uye kunyange grit.
Kushandisa imwe kana imwe yezviyero izvi kubudirira kunofanira kunge ichiita chikamu chinokosha chekusabatsirana kwekutaurirana uye fundraising strategy. Zvisinei, tinoda nzira itsva.
Panzvimbo pokutarisira mitambo yehupfumi kuunganidza boka guru revatsigiri vatsva, sei usingashandisi kuwedzera kubatana nevaya vanoziva uye vanokuda kare?
Ndizvo chaizvo - ikozvino vapei.
Haisi chakavanzika chokuti kiyi yekuchengetedza vanopa mari inopukunyuka vazhinji vasina nhengo. Uyezve, zvinoshamisa here kuti nei? Ndakagadzira zvipo makumi maviri kune makumi maviri zvisina maturo gore rakapera uye ndakagamuchirwa iwe pachako ndinokutendai kubva kune vapfumbamwe vavo.
Ndinotarisira kuti ini ndichanzwa kubva kune vamwe kana iri gore rekupera mari yekubhadhara mari, asi kwete zvisati zvaitika. Kushayikwa kwekusagadzikana kwekutaurirana nekukurukurirana nevabatsiri kwakagadzira kutsvaga patsva pane "vanoita zvekuchengetedza."
Chii Chinonzi Donor Retention?
Maererano neBlackbaud, mubairo wekuchengetedza mari ndeye "zvikamu zvevabatsiri izvo sangano rako rinochengetedza kana rinodzorera kana rinopa zvakare kubva pane imwe nguva kuenda pane imwe."
Iko 2016 Kubudirira Kwekubhadharwa Kwekubhadharwa Kwekubhadhara Kunowanikwa kuti muongorori wevanhu vanoita zvekubhadhara mari yevasiri vhudzi ndeye 46 muzana. Izvozvo zvinoreva zvishoma kudarika hafu yevamwe vapei vakapa gore rimwe chete asi havana kupa zvakare kune imwechete isingabatsiri.
Ongororo iyi yakawanawo kuti pamadhora evanhu 100 akawana muzvipo zvitsva, zvipo zvakarasikirwa ne $ 91 kuburikidza nechipo chezvipo, zvakadai sevari kupa mari kana zvipo zviduku kubva kune vapa vanhasi.
Iwe unogona kuverenga mutero wako wekuchengetedza kwekupa nekuparadzanisa nhamba yevakadzorera vatsigiri mugore rako rekupedzisira rezvemari nenhamba yose yevadzidzisi vegore iroro.
Nei Nei Donor Kuchengetwa Kunokosha?
Chiyero chekuchengetedza kwezvipo chekuita kwehupfumi hwako chinoratidza kuti iwe unotaura zvakanaka nevana vako vemazuva ano, vanoita kuti vashande pamwe nekuvakurudzira kupa gore negore. Kungotarisa pasi penheyo yemari yakasimwa gore roga roga hakukuudzii kana iwe mutariri wezvipo unoshanda. Kana ikadaro, vanopa vanopa gore negore.
Kufanana nehuzhinji husingabatsiri, iwe unofanirwa kuenzanisa nekurima varimi nekutenga zvipo, vose vachiita mabasa, vachiisa moto, kutarisira vashandi, nekugara vachishanda mumagariro evanhu. Icho chinhu chakawanda kukumbira hudiki kana pakati pekukura zvisina maturo.
Ndinofara, iwe unogonawo kushandisa shanduro yevanhu vekufunga nekufungisisa nekugadzirisa kunatsiridza zviyero zvekuchengetedza vanhu.
Hewa nzira dzisere dzekushandisa shanduko yehupfambidzani kuti uvandudze kuchengetedza kwavanopa muhupfumi hwenyu.
01 - Kandai Mafungiro Avo Pamusoro Pedu Anoshandisa Social Media
Maererano nePew Research Center, 7-mu-10 veAmerica vanobatanidzwa mune imwe nharaunda yemagariro.
Uyewo, nhepfenyuro yehupfumi haisi yevaduku chete. Kubva munaNovember 2016, 34 muzana yevaAmerica 65+ vakashandisa nhepfenyuro yevanhu, uye nhamba iyoyo iri kuwedzera zvishoma. Inonyanya kuzivikanwa yehuwandu hwemagariro evanhu vakuru vekuAmerica ndeye Facebook, ne Instagram uye Pinterest kuisa wechipiri nechechitatu.
Vapa vako vemakore ose vanoshanyira nzvimbo idzi zuva rega rega, vachigovana zvifananidzo nemashoko anobatsira, vachitarisa mavhidhiyo anofadza, uye kukurukura zvikonzero zvinovabata. Zviri pamusoro pako kutamba mukati uye kuva chikamu chekukurukurirana.
02 - Shandisa Mavhidhiyo Nezviratidzo Kuti Ubate Ziso
Paunenge uchibatana nevanobatsiri mune zvekugarisana nevamwe, tanga kuisa pfungwa dzavo.
Chechi bedzi chikamu chezana chevatsigiri vako vasiri vatsigiri nevateveri vanoona mararamiro enyu ezvehuwandu hwezvemagariro evanhu (ichi ndicho chikonzero kuvaka tsamba yako ye email inokosha). Zvisinei, iwe unowedzera mikana yekucheka kuburikidza ne-clutter nekuona kukuru.
Vhidhiyo ndiyo inonyanya kufarirwa yehutano mumasangano ose ezvehupfumi. Zvimwe zvikwata zvinotarisa vhidhiyo, kunyange pasina ruzha, saka inobata ziso apo vashanduri vanopedza pasi pasi nhau dzavo.
03 - Ratidzai Zvaunofunga
Apa ndipo paunoratidza kuti zvipo uye zvipo zvakashandiswa sei. Nzira dzako dzezvemagariro ehupfumi dzinofanira kugara dzichizadza huchapupu hwakakosha pamusoro pokuti mari yakaenda kupi, iyo yaibatsira, kuti yakagadzirisa sei, uye zvimwe zvipo zvinogona kuita.
Kuona zvishandiso pakutsvaga kwemari, kana kuti kungofanana nekutsvaga kwekukurumidza kweumwe munhu akabatsirwa nehupfumi hwako, kunogona kuita mutsauko wese.
Vanhu vanoda kuva chikamu chimwe chinhu chikuru kukunda ivo. Tora vapei vako sevashandi pamwe nevatengi nekupa ruzivo uye mishumo yenguva dzose pane izvo zvipo zvavo zvakabatsira kuvaka. Usabata nevanoipa seATM. Kurukura navo sevamwe shamwari.
Ita kuti vatsigiri vako vanyemwere pavanoona zvipo zvavo chipo chavo chakubatsira kubudirira. Iwe unogona kuona mienzaniso mikuru yeizvi mumabhuku ehupfumi eBoston Children's Hospital, St. Baldrick's Foundation, uye Cape Ann Animal Aid.
04 - Kubatsira Vanonzwisisa Kunzwisisa Dambudziko Rinofanira Kugadziriswa
Vanopa vako vanofarira nezvesangano rako uye chikonzero chako. Vanotarisa kwauri kune zvinyorwa, nhau, ruzivo, uye dzidzo panyaya iyi. Iwe unofanirwa kuva iwe-kuenda kune unyanzvi kune vapei vako.
Icho chikonzero chichiri kukosha here? Semuenzaniso, isu tose tinoziva kuti kusava nemusha chinhu chinetso-asi zvichida vatsigiri vako havana kunzwa nezvazvo mumashoko munguva pfupi yapfuura. Vachaziva sei zviri kuitika? Vako vasina ruzivo vanofanira kugovera chikamu chakakosha chezizivo izvi.
Kana mumwe munhu aita chipo kune zvisina maturo, anokuvimba kuti uwane mhinduro kune dambudziko ravanofunga kuti rinokosha zvakakwana kupa mari. Iwe wakawana kuvimba kwako, ikozvino uvaratidze kuti unogona kugadzirisa nyaya iyi pakupedzisira, asi kuti isu hatisipo zvakadaro.
Semabhonasi, tungamirira vapei vako pane zvimwe zvigadziro uye kukurukurirana, zvakadai sekutendwa Tweet Chats (somuenzaniso, #PovertyChat, #HealthChat) uye zvakakodzera Facebook Groups.
05 - Shandisa Simba reSocial Media Ads
Mitambo yevhidhiyo inoshandiswa inogona kuendeswa kumapoka chaiwo evanhu, zvichienderana nenharaunda, makore, kufarira, nemamwe maitiro.
Nzira dzisingabatsiri dzinogona kuisa runyararo rwekupa ruzivo kuti ugadzire Sarudzo yeVateereri. Paunenge uumba Vateereri veMitambo, unoshandisa ruzivo rwekugovera rubatsiro mu Facebook uye iwe unogadzira chirevo. Kana vapei vari paIndaneti, vachaona chiziviso.
Vateereri veChechi vanogona kushandiswa kugadzira zvipembenene zvevatsigiri vakakurumidza ("Hey, makakanganwa chimwe chinhu gore rino?"), Vatsigiri vemazuva ano ("Ndinokutendai zvikuru nokuda kwechipo chenyu"), nezvimwewo. Tsvaga Vateereri Vechiitiko nekuda kwekusabatsira kwako.
06 - Zvakarongwa Ndinokutendai Mavhidhiyo eVaipa
Muenzaniso wehupenyu hunonakidza wekutendesa unobva kuBana's Hospital Colorado Foundation ("Ndinokutendai Nokutsigira Vana Kufanana neni"). Vhidhiyo inomiririra manzwiro, kuonekwa nyaya. Iko dzimwe nguva zvakaoma kutarisa, asi zvinonyatsomutsa. Iwe haugoni kubatsira asi kunzwa sokuti chipo chako chaita kuti pave nehupenyu muupenyu hwevana ava.
Charity: mvura nguva dzose inogadzira mavhidhiyo anoratidza kuratidza kubatsirana. Sangano rakashandura zuva rechishanu rekuberekwa mukati mekutenda kukuru, iyo vanozvipira nevashandi vakatumira foni, mavhidhiyo evanhu, vakatumira tsamba, nezvimwewo.
Nepo rudo: mvura inoita basa rinosvika kure mumunda, mupi waro unovonga mavhidhiyo inofadza, inoseka, wacky, inofadza, uye inofadza. Tarisa pano uye ufuridzirwe kugovera rako rinotevera uchikutendai mavhidhiyo mumagariro evanhu.
07 - Ipai Social Media Shout Outs
Pamusoro pe Facebook, kana zvigadziro zvevabatsiri zvichibvumira, vateerere uye vavonge. Kana ruzivo rwavo pachavo rusingagoni kuiswa, funga kuisa bhizinesi ravo kana kumwe kubatana.
Twitter ndeye fantastic avenue pakutsvaga munhu mumwe chete. Kana vakapa vako vakagovana nhau dzezvipo zvavo pa Twitter kana kuparadzira shoko pamusoro pemushandirapamwe wenyu wekuunganidza mari, iva nechokwadi chekuitevera nekutenda tweet.
Sample text: "Hi @awesomedonor! Tinoonga nekubatsira kushanda kwedu kwemakore ekugadzira mari uye kuva chikamu chikuru chekubudirira kwedu! #gratitude "
Rev. Jeff Putthoff, Mutevedzeri Mukuru weHopeworks 'N Camden, anoti "Tinoshandisa Twitter senzira yekuonga vazvipiri uye vanhu vakapa kwatiri. Chero nguva chero ipi zvatinogona kutaurirana zvakananga nevanhu vanobata nesu, tinoita. "
08 - Shandisa Facebook Live
Kune nzira dzakawanda dzekushandisa Facebook Live , uye kubatana nevanoipa ndeimwe yavo.
Kugovera zviziviso uye nhau kuburikidza nehupenyu huri kubuda, kana kuenda kunogara kubva mumunda, inzira dzakakwana dzokuratidza kutendeseka uye kujeka - hukuru hunhu hwekubudirira kusina purofiti.
Sangano rako rinogona kuumba chakavanzika, kana chega, kukoka-chete Facebook Group yevadzidzisi uye enda kurarama mukati memapoka aya chaiwo zvekare.
Vapei vako vanoda kunzwa vanosanganiswa mubasa renyu, uye vanoda kuziva kuti kunyange mutsva muduku kuduku wakagadzirisa dambudziko riripo.
Vanopa, vakuru uye vaduku, vanoita zvakanakisisa kuti nyika ive nzvimbo yakanaka. Basa redu sevashandi vasina ruzivo nderokuvaratidza kuti vanoreva zvose kwatiri uye kuti basa redu harigoneki pasina ivo.
Kushandisa nhepfenyuro yehupfumi kubudisa mharidzo iyi inogona kuwedzera zvakanyanya kuvaridzi vako vekuchengetedza maitiro.