Sean McCabe anganzwika sevakawanda vezvokutengesa mabhizimisi - kwemakore aive nebhizimisi rakasununguka, achiita kugadzira, mufananidzo uye basa rekunyora tsamba. Mushure mekugadzira webhusaiti kuti iwedzere bhizinesi rake, akashamisika kuti vanhu vazhinji vakanyora sei kuti ave mazano pakutanga ne-hand-lettering. Akasarudza kuisa hurukuro yekusununguka uye akakurumidza kuona kuti yakanga ichiverengwa nevanhu 200 000, akaziva kuti angave ari pane chimwe chinhu.
Akasarudza kuvaka sangano reInternet, Dzidza Kuverenga, kuitira kuti ibatsirwe kubva pane unyanzvi hwake. Uye ruzivo runopa zvidzidzo kune ani zvake angada kuita mari kuita chinhu chavanoda.
Imarii? Zvakanaka, McCabe akaita $ 80,000 mumaawa makumi maviri nemaviri ekutanga kwake muna March wegore ra2014. Pasi apa uchawana mazano pakuita svondo rako richibudirira.
01 - Ita Basa Kuti Uite Zvakanaka
Iva nekufungira kana vanhu vachikuudza kuti kuita sangano rekuIndaneti "zviri nyore."
McCabe akakurumidza kuziva kuti kugadzira kosi kwaive kaviri zvakaoma sezvaaitarisira uye aifanira kudzidza nekukwanisa unyanzvi husingazivikanwi sekutaura, kutora uye kubudisa mazwi.
Izvi zvakagadzira kukanganisa kusvika pakuguma kwegadziriro. "Kubva muna Kubvumbi 9 kusvika munaChishanu 24, ndakashanda maawa makumi maviri nemasere, maawa 17 pazuva, zuva roga roga, kusvikira zuva rakatangira, pandakatanga pa1: 00 mangwanani paSvondo uye ndakashanda maawa makumi matatu nemaawa," anodaro.
Anenge tose zvedu tine unyanzvi hunogona kuva hunokosha kumumwe munhu kunze uko. Uye nokuti webhu hunoita kuti kupararira kwemashoko makuru kuve nyore uye kunodhura, pangava nemari mune unyanzvi hwako.
Neine chigadzirwa chemashoko, iwe unopa zvidzidzo zvinokosha kunotsanangurwa, boka revanhu.
02 - Tora Nguva Yako
Kuenzanisa niche yakasiyana nedzimwe bhizinesi rake raizotora zvakatora nguva shomanana, zvakadaro. "Ndakapedza mwedzi mitatu inotevera tichishanda peji yekutambira iyo yaizozivisa Kukurukurirana," McCabe anonyora.
3 mwedzi pane imwe peji. Ndakanyora uye ndakanyorazve ikopi, ndaifungisisa pamusoro pekugadzira, mifananidzo yakashandurwa, uye kufunga zvakaoma pamusoro pekukosha kwandakanga ndava kuronga. "
Yakafanana: 6 Mibvunzo Yako Kutengesa Nzira Inofanira Kupindura
03 - Ita Anokurudzira
Iwe unovaka sei vateereri? Iwe unopa chimwe chinhu chinokosha-bhuku, kubudiswa, kunyange pepa rekushanda.
"Ndakadzidza kuti hapasina kusiyana pakati pekupa chimwe chinhu chakakosha pamadhora mashanu ehurukuro uye kupa chimwe chinhu chakakosha pamadhora makumi mashanu ehurukuro maererano nekutendeuka. Hazvirevi kuti zvaunopa hazvifaniri kukosha, asi haufaniri kuve iwe wakabatwa zvakanyanya pakuita magnetti ako anotora chimwe chinhu chakakura. "
Zvimwe: 4 Matanho ekukurumidza, kusununguka nekubudirira Purogiramu yekudhinda email
04 - Vakai kutarisira
Vanhu vazhinji vanoisa pfungwa pakuvaka chigadzirwa chekutanga, uye vanotarisira kuti vatengi uye kutengesa vachazotevera. McCabe, kune rumwe rutivi, akapedza nguva yake kuvaka chivako uye zvivako zvemugadziri wake.
"Ndezvipi vanhu vakawanda vasingazivi ndezvokuti ini pandakazivisa Kudzidza tsamba munaNovember kana 2013, handina kutora zvinyorwa kusvikira mavhiki maviri isati yatanga," anotsanangura kudaro.
Asi anonzwa kuti haashandisi tsamba yake yeiyo yakawandisa: "Handina kutanga kutumira email iyi nhamba ye 15,000 kusvika March 19 [kusati yatanga musi waMarch 25] Izvi zvaiva kukanganisa.Iye kana ndikazozviita zvakare, ini aizozviita nenzira yakasiyana-siyana.Ndinofanira kunge ndakanga ndichinyora email ivo nokukurumidza, uye ndichivaka kuvimba nekuzvichengetedza ndiri mberi kwepfungwa dzavo. "
05 - Gadzira Zvinhu Zvimwe Zvimwe Zvokushandisa
McCabe pakutanga akafunga nezvekusunungura kambani imwe neimwe asi shure kwokutora kirasi naNathan Barry pa Mastering Product Launches, akatanga kutarisa nzira yake zvakasiyana. Akasarudza pamusana we "tiered" approach - chikwata chechikwata chaisanganisira mabasa, tambo yakadzika midzi, uye nzira yekutanga iyo inogona kushanda senzvimbo yekupinda yevadzidzi pafence. Paakatanga kirasi, McCabe akafanotaura kuti 30% yevatengi vaizoraira kuti mari yakadzidza yekirasi yakasarudzwa, uye yakashamisika apo iyo yaiva mutengesi wepamusoro, pane 85% yekutenga.