Kutengeserana kwaiva chinhu chisinganzwisisiki kusati kwauya kweIndaneti. Iye zvino, mharidzo dzako dzinopikisana nemamiriyoni ehuwandu hwemagariro evanhu. Saka iwe unogona sei kukunda "hondo yekucherechedza" munyika inowedzera kuparadzaniswa nemagariro evanhu? Kuburikidza nekushambadzira kwehupenyu Heano mamwe mazano ekugadzira chirongwa.
01 - Kutengesa Zviripo Haisi Kunyora Nguva Dzose
Usanetseka kana iwe usisi iyo nyanzvi yekunyora. Zviripo zvinogona kuuya kubva munzvimbo dzakawanda, kusanganisira:
- Yakagadzirwa: Zvaunofunga iwe unozvisika iwe pachako.
- Curated: Zviripo zvakagadzirwa kubva paInternet kusvika pane zvinyorwa.
- Nhaka: Zviripo zvakadururwa kubva munhoroondo yako uye zvakadzokidzwa zvakare.
- Co-yakagadzirwa: Zvaunoita iwe unotora kubva kuvanhu vako vehupfumi vevanhu mu "nguva chaiyo."
Verenga pane mienzaniso yemhando idzi dzehutano muchiito.
02 - Kutanga
Kuti uwedzere urongwa hwehutano, tanga nehavha isina pepa pepepa, yakakamurwa kuva mana quadrants. Tora mazita: Zvinangwa, Assets, Chiteshi, uye Mikana.
Mune imwe neimwe yezviitiko pindura mibvunzo iyi:
- Zvinangwa: Unoda kuitei nehuwandu hwerongwa hwako? Zvinogona kutengesa, kuziva, zvikamu, pakati pezvimwe zvinhu.
- Asset: Ndezvipi zvehutano zvaunenge uine? Izvi zvinogona kuva mifananidzo yawakatumira paIndaneti, kana kuti zvikwata zvebhulogi pawebsite yako.
- Channels: Unogona kugovera kupi zvinhu? Izvi zvinogona kunge iwe webhusaiti yako, mafirimu ako ehupfambidzani, uye kunyange email yako tsamba.
- Mikana: Ndezvipi mune zvaungada kuwedzera zviri mukati mako? Verenga pamusoro pemanzwiro.
03 - Kuumba Content
Mifananidzo ndeyekurumidza kutengesa michero muhupenyu hwehupenyu.
Kana iwe uri mhepo yekofi kana mucheki wechikwereti, funga kutora mifananidzo yekuti nzira yacho inosangana sei. Iwe iwe kana nhengo dzevashandi vako vane nyaya dzinonakidza here? Iva nechokwadi chekuvaudza vachishandisa vhidhiyo. Pakupedzisira, kana iwe ukatora mu "kudzorera," kana uchipa chikamu chekutengesa kwako kune rudo kana kutsigira kambani yeSouth League yeko, iva nechokwadi chekushandisa iyo nyaya mumasangano ako ehupfumi.
Gadzira "Wish" - zvinyorwa zvaungada kuumba, uye zvichengetedze maererano nekuoma kwayo. Semuenzaniso, zviri nyore kunyora mharidzo yemunhu pakarepo pane kugadzira vhidhiyo.
Zvimwe pakusika zviripo pano.
04 - Curating Content
Kurongedza zvinhu zvinokonzera pamwe mapepa emifananidzo, mavhidhiyo kana mazano anogadzirisana newaini yako mission.
Semuenzaniso, kambani inonzi Barkbox (iyo inotengesa zvipo mabhokisi ezviko zvezinja) inopisa webhu kuitira mifananidzo yakaisvonaka yezvija kuti iise bhaibheri ravo, tsamba yepaiti uye Facebook ne Twitter. Iyo nzira iri nyore yekubudisa zvinhu izvo zvinofadza vanhu.
05 - Kuwana mazano kubva kuGoogle
Kuziva kushandiswa kweGoogle kutsva sechishandiso muhutano hwako hunokosha. Mutemo wokutanga we SEO kubudirira hausi nyore kana kuti unokurumidza kupfuura, asi ndiwo anonyanya kubudirira: edza kunyora zvakanakisisa zviri mumutsetse wakatsanangurwa zvakanaka.
Mutemo wechipiri weSEO ndeyekuti uone kuti uri kushandisa mazwi akanaka. Iwe unosarudza sei kuti chinyorwa chinokosha ndechipi, iwe, unotanga nemagadzirirwo emagetsi, asi iwe unotsvakurudza maitiro ako. Chinhu chikuru chaunotanga ndiGoogle Trends.
06 - Real-time Marketing
Asi apo mabhii makuru akaita sePepsi neForld anotarisana nemasangano makuru matambudziko mukugadzirisa simba remazuva chaiwo, vashandi vezvemabhizimisi vari nani zviri nani kuti vave nekushandura uye kugadzira.
Heano mienzaniso mishomanana ye "nguva chaiyo" kutengesa uye bhizinesi duku.