Zvinyorwa zveMabhizimusi Zvinyorwa uye Zvipo
Nzira Yokugadzira Chirairo
1. Dzivisa maranho asingagoni kubhadhara.
Hapana chikonzero chekutsvaga mari mune imwe marikirwo ekuti iwe haugoni kunyora.
Kunyoresa chiratidzo kunodzivirira kubva kumakwikwi, kunovimbisa kodzero dzako pachako, uye kunoita kuti zvive nyore kusimudzira kodzero dzako pamakopikiti. Mamwe mavara emashoko akaoma zvakanyanyo kuverenga uye anofanira kudziviswa, sezvakataurwa pane apa.
2. Dzivisa mashoko anotsanangura zvakajeka.
Mashoko anotsanangura chimiro kana hutano hwezvinhu kana maitirwo akatengeswa nekwangwani haabvumirwi kunyoresa. Nokudaro, chiratidzo che "Cold Beer" kuti chishandiswe nemidyo inodhaka hachikwanisi kubhadharwa nokuti chinotsanangura chigadzirwa chaicho chiri kutengeswa. Kana ikanyorwa, inogona kudzivirira chero munhu kushandisa mazwi okuti "kutonhora" uye "doro" kurondedzera manyowa avo.
3. Dzivisa mazita.
Surnames kazhinji haigone kubhadharwa sezvichemo. Chiratidzo "Wilson Power Boats," somuenzaniso, chisarudzo chisina kunaka nokuda kwekutengeserana nokuti Wilson ane zita rezita uye mamwe ose echiratidzo anorondedzera.
4. Dzivisa kuvhiringidza zvidhori.
Chiratidzo icho chinopesana zvakafanana nehwekare chinyoreswa chirongwa hachikwanisi kubhadharwa.
Chiratidzo "Sun-Screen" hachikwanisi kubhadharwa kana chiratidzo che "Sun Screen" chave chave chakanyoreswa kune rudzi rwakadaro rwechigadzirwa, somuenzaniso. Kutsvaga kweStell Trademarks Database kana yeCanada Trademarks Database ndechimwe pfungwa. Munyika, unogona kutsvaga Australian, United Kingdom, New Zealand, European Union (EU), uye mazita ezvibhuku zveJapan.
5. Dzivisa mashoko evanhu.
Chinangwa chacho ndechokusarudza chiziviso chinenge chakasiyana uye chakasiyana sezvinobvira, saka dzivisa mashoko evanhu. Mienzaniso yemashoko echimiro inosanganisira "gorosi, mukuru, Canada, America, deluxe, golide, premium," nevamwe vakawanda. Kana iwe ukasanganisira mazwi echimiro mune zvekutengeserana kwako, iwe unova nechokwadi chokuti iwe unopindirana mune boka revanhu, kwete kumira pamberi payo.
6. Dzivisa Tsamba Dhatu-Tsamba (TLAs) uye nhamba.
IBM, CTV, uye AT & T zvikwangwani zvekutengeserana zvakasiyana-siyana nokuti vadzidzisi vavo vakadururira makumi emamiriyoni emadhora kuita kuti mazita ave akakurumbira. Kunyangwe mararamiro ezvakaipa anogona kuitwa mukurumbira kana iwe ukandira mari yakakwana pairi.
Asi maitiro anonyanya kuoma kukuyeuka, asi mazwi, kunyanya mazwi akajeka, anorangarirwa nyore. Nokudaro "ELS Software Solutions" haisi seyeukwa se "Volcanic Silicon." Saizvozvowo, usapedza kushandisa nhamba muzvinyorwa zvavanenge vachida kuva zvisingakanganwiki. Ichokwadi zvakare kuti kune nhamba shoma yezvinyorwa zvisina kushandiswa zviripo, saka kune mukana wakaisvonaka kuti tsamba yako nhatu-tsamba ichavhiringidzwa nemumwe munhu.
7. Shandisa mazwi akaumbwa.
Mashoko akaiswa mumashoko aya haasipo mune mutauro chero upi zvake, kunze kwekutengeserana kwako. Mienzaniso inosanganisira Spandex, Exxon, Kodak, Viagra, uye mamwe mazita ekuremekedza anozivikanwa.
Mazwi akavanzwa ndiwo chisarudzo chakanaka chekushandiswa sezvinyorwa zvekutengeserana nokuti hazvirevi uye zvinowanzove zvakasiyana. Iwe unogona kugadzira shoko rakagadzirwa kuburikidza nekungonganisa zvikamu zvemashoko. Somuenzaniso, Microsoft inobatanidza "microcomputer" uye "software."
8. Edza mhuka kana kudyara mazita.
Mazita ezvipfuwo nemiti zvinowanzoyeukwa uye, kana akashandiswa zvakakodzera, anogona kuratidza chimiro chakanaka pachinenge chiri chakanaka. Apple Makombiyuta, Tiger Direct, uye Ford Mustang mienzaniso yakanaka.
9. Pakupedzisira, iva nechokwadi chokuti shoko rekutanga mune marimi ako mararamiro akasiyana sezvaanogona.
Inowanzodiwa kuwedzera mazwi anotsanangura kune chiziviso kuitira kuti ataure zvazviri kutengeswa kana kutengeswa pamwe nesangano. Kana mazwi echimiro anofanira kunge akabatanidzwa, saka kuve nechokwadi chokuti izwi rekutanga rechiratidzo rakasiyana uye rakasiyana nepamunogona napo rinokosha zvakakosha.
Elias Borges muchengeti wepamutemo uye chekutengeserana uye anonyora patent uye mutengesi wemakambani nekambani yemutemo yeBorges & Rolle LLP muToronto, Canada.