Gadzira High Concept Stories kune Fuel Marketing

Vatsoropodzi Vemafirimu Vanogona Kuziva Zvakanakisisa Chii Chinoita Kuti Kutengesa Kubudirire

MaBlockbuster mafirimu anowanzotarisana nenhau huru yemafungiro pfungwa yakave yakagadzirwa zvakanaka neboka revane tarenda vanyori vemawindo . Izwi izwi rakakosha rinoenderana nekushambadzira uye kushambadzira uye inonyanya kukoshesa kuparadzirwa kwemashambadziro uye mavhidhiyo anotenderera mukumuka kwawo. Tsanangudzo yezwi iri pfungwa yakakura haigoni. Jeff Lyons weScript online magazine akanyora,

"Nyaya yepamusoro ndeyekuita, chinhu ichocho chinotarisa iwe chinoputika nekwakagadzika mumutsipa uye hachibvumi." Kubva pane zvinyorwa, nharo yenyaya inonyanya kukosha inobata mufungidziro wemuverengi kana wekuona, inoita kuti ive nemafungiro, iwane ivo vachikumbira kuti "chii kana," uye kuvatsvaira kuti vatange kufungidzira nyaya kunyange vasati vamboverenga shoko. "Pfungwa huru inotungamirira mabhizinesi ebhuku rebhizimisi, pamwe chete nefirimu nemabhizimisi emiterevhizheni ." ~ Jeff Lyons, Script

Kushungurudzika nemafungiro asina kujekesa ekutsanangura pfungwa yepfungwa huru-pfungwa, Jeff Lyons akatanga sarudzo yakazara yepfungwa huru-pfungwa iyo inoshumira sejiji iyo pfungwa dzinogona kuongororwa .

Zvinhu 7 zve High-Concept Idea ™ zvakataurwa naJeff Lyons zvinotevera:

• High level yezvivaraidzo kukosha
• High degree yekutanga
• High level yezvakasiyana (yakasiyana neyopakutanga)
• Kunyanya kuona
• Inowana pachena zvakajeka mupfungwa (mudzidzi mafungiro)
• Zvinangwa zvinopararira, vanhu vakawanda, kana mushamba mukuru wekisi
• Inopindura mubvunzo we "ko kana"

Kushandisa 7 Zvinhumba zve High-Concept Idea yekuzivisa

Izvo zviito kana unhu hwepfungwa huru pfungwa inogona kurapwa sezviratidzo kuburikidza nekugadzirwa kwekusika kana kutengeserana kwemashamba kana nemuchengetedzi wemusika uyo anofarira kuwana mutengi maonero pamusoro pemafungiro epamusoro-pfungwa. Mavhidhiyo emashambadziro anowanzoita zvirwere zvinowanzoonesa huwandu humwe humwe hutano hunoitwa neLyons, hwakadai se: hutano hunofanirwa, kutanga, mafungiro, hupenyu hwepasi rose, uye hunoonekwa zvakanyanya.

Kuvaraidza Kukosha - Kuziva kushambadzira-kukoshesa kwekutengeserana kweterevhizheni kana vhidhiyo yepaIndaneti hakuwanzooma. Chiratidzo chinonyanya kukosha kwevaraidzo yechikwata chiyero chezvikamu zvinosungirirwa zvikwata.

Pakutanga - Zvitsva, nzira itsva yekufungidzira (kunyange kana pfungwa yacho pachayo isiri itsva) inoratidza chimiro chepakutanga kana maonero.

Nyanzvi dzekunyora dzinowanzotaurwa pamusoro pokuti hapana nyaya inotanga kuitika uye kuti nyaya dzinodzokorora zvakare nezve nyaya dzinowanzozivikanwa kana dzinozivikanwa. Zvechokwadi, ruzivo rwenyaya inogona kunge runoita kuti inzwe yakakosha.

Kusiyana -Simba - Simba roga roga nderokuti rinopa imwe yekutanga kutarisa chimwe chinhu uye inovhiringidza kuonga kwehumwe-hwe-un-mutsa unhu hwepfungwa. Lyons akanyora kuti, "kuve kwakasiyana kunopfurikidza kunyange kutanga" uye kunoita kuti pfungwa dzisinganzwisisiki kune pfungwa kana kuurayiwa.

Zvinonyanya Kuonekwa - Maonero anooneka emamwe mabhizimisi haashamisiki sezvo anogadzira mifananidzo uye inotamba mumitambo ye cinematic mupfungwa dzevatariri kana vaverengi. Nhau yakajeka inotaridzika inowanzoitika mukuratidzira kwakanyanyisa kwemifananidzo iyo inowanzotaridzana nepamusoro-pfungwa pfungwa.

Bvisa Emotional Focus - Manzwiro anokonzerwa nemafungiro akakwirira ndeechokwadi, uye hapana kukanganisa kwavo nokuda kwekuita zvishoma, kusanyanya kunetseka manzwiro . Mafungiro makuru anosanganisira kutsamwa, kutya, mufaro, ruvengo, godo, mufaro, rudo, kutsamwa, kusuruvara, nezvimwe. Lyons inomiririra kuti kana pfungwa iine pfungwa yakajeka yepfungwa, "kubatanidzwa kwakasimba, pakarepo, uye kwakasimba."

Chikumbiro cheZvose kana Chikuru - Mafungiro epamusoro -pfungwa anofarira kune vakawanda, vakasiyana-siyana vateresi kana mushamba mukuru asi wakananga.

Vanofambisa pfungwa dzepamusoro-soro mukududzirwa, kuwanda-kuteterera, kumira, kana kutsika.

Inotangira kubva ku "Chii Kana" Mubvunzo - Chiitiko chinosanganisira " zvakadini kana" kutarisa kunoshumira se hook kunobata uye kuchengeta kutarisa kwemuoni kana muverengi . Kazhinji, hokore ndiyo yakasikwa kana yakasiyana nedzimwe pfungwa huru.

_Sources:

_{Lyons, J. (2015, June 20). Chimiro cheShoko Rokutanga: Nzira Yokutangira Nheyo Yokutanga uye Nyaya yekunyora Kubudirira. Focal Press.}

_{Lyons, J. (2012, Gumiguru 30). Nhau Kutaura: Nyaya Yakakwirira-Hongu-Zvinoreva Chaizvo Chinhu! Script (Division of The Writers Store).}