Kutarisa Target Markets for Improved Return on Investment
Vatengi vanokoshesa kutengesa iyo inonyatsotungamirirwa kwavari, yakagadzirirwa ivo, uye iyo inobudirira inopa ruzivo rwavanodikanwa kuti rwugone kutinhira.
Kana iri bhizinesi richiziva nezvekambani inotarisirwa, zviri nyore kuva kunyengetedza mutengi kuti aparadzanise chigadzirwa, basa, kana marashi.
Apo mutengesi wemusika anoziva izvo zvinokosheswa nemutengi (kana kuti boka revatengi), vanoziva kutengesa chigadzirwa uye nzira yekugadzirisa kushambadzira nenzira inofanirwa neboka iro.
Chikamu chemashamba chinonyatsosimbiswa nekuongorora uye kuongorora maitiro akawanda akasiyana nezvevangangodaro vatengi.
Chikamu Chikamu: Chikamu Chekutanga
Muchikamu chimwe chinosanganisira yakajairika uye inozivikanwa yezvikwata zvemapoka-kuwanda kwevanhu, hupfumi hwevanhu, uye kushandiswa kwemiti.
- Demographic: Ichi chikamu chinobatanidza zvinhu zvine chokuita nezera, guta kana dunhu rekugara, hutano, rudzi uye rudzi, uye kugadzirwa kweimba. Kunyange zvazvo izvi zvose zviito zvakakosha, ukama huri pakati pezvinhu izvi uye unhu hwevatengi hungave hudiki. Dhiyabhorosi hunhu hunoshanda zvakanyanya senheyo yezvikamu zvakanyanya zvekutsvakurudza.
- Socioeconomic: Ichi chikamu chinosanganisira zvinhu zvine chokuita nemari yemhuri, yehutano, basa, nzvimbo yekugara, uye nhengo mumasangano akasiyana-siyana. Izvi zvinowanzove zvakanyatsogadziriswa maererano nehukama hwekutengeserana kwevatengi-kunyanya sekuratidzira mararamiro emutengi, mararamiro emutengo, kushushikana kwematengo, uye mararamiro anoshandiswa nevatengi.
- Mutengo wehutano / Kushandiswa kweMutengo: Vashandi vanoratidza mararamiro emhando kana zvekushandisa zvakashandiswa muzvikwata zvinongororwa maererano nemafambiro avo. Izvi zvinogadzira mararamiro ekubatana uye kushandiswa kwemiti chimwe chezvikamu zvakasimba zvikuru zvingashandiswa pakusarudza zvikamu zvemakethe. Ichi ndicho chikonzero chekushandiswa kwekutengesa kushanda pamwe chete nekuita-kunyanya, mutengi anogadzira nhengo yake kuburikidza nebasa ravo rekutsvaga.
Chikamu Chikamu: Chikamu Chechipiri
Chikamu Chechipiri ndechimwe chikwata cheBhuku reChipiri Rokufungidzira. Nzira mbiri maitiro anowanikwa nekukanda zvakadzika muChidimbu chimwe chezvinhu.
- Psychographics: Chikamu chino chinosanganisira zvinhu zvine chokuita nemararamiro, mararamiro, unhu, maitiro, maonero, uye kunyange maitiro ekuvhota. Ukama huri pakati pehupenyu hwehupfungwa huno uye hutsika hwevatengi hwakasimba zvakasimba uye hunokwanisa kupa nzira yekukurukurirana nevatengi.
- Chizvarwa: Ichi chikwata chinobatanidza maitiro anechirangaridzo chechizvarwa chinokonzera boka reboka. Segmentation nerudzi rwekerofa mazita akafanana nevanhu vanozvarwa panguva imwechete. Izvi zvizvarwa zvechizvarwa zvinowanzoratidza kuratidza hupenyu huri (kana huno) hwakakanganiswa zvikuru nehupfumi, teknolojia / svesa, zvematongerwo enyika, dzidzo, uye zvematongerwe enyika zvavakagovana.
- Geography: Ichi chikwata chinosanganisira zvikwangwani zvakabatana nenharaunda inoshandiswa nevatengi nekushanda. Vashandi vari munharaunda iyi vanogona kunge vakafanana nehuwandu hunokosha hukuru, hwakadai sehutungamiri hwezvematongerwe enyika, hukama hwechitendero, uye zvigaro zvekutakura uye kutengesa. Vashandi ava vanogona kugoverana hukama hwekugadzira mharaunda kana kuratidza zvakasarudzwa zvakasimba kune mamwe marudzi emajasi.
- Geodemographics: Ichi chikamu chinosanganisira zvinhu zvinosanganisira geography uye mazita evanhu vanogona kusangana mumapoka anozivikanwa. Segmentation yakagadzirwa nemaitiro e geodemographic inotanga kushandiswa kuburikidza nekutengeserana software software pakagadzirwa nekuda kwechinangwa ichi. Ichi chimiro chezviito zvakanakisisa kana zvichisanganiswa nedzimwe nzira dzekugadzirisa.
- Makomborero Anotsvaga: Ichi chimiro chehumbo hunobatanidza nezvibereko zvinoshandiswa nevatengi pavanotenga zvigadzirwa nemabasa. Zvikwereti zvinoshandiswa nevatengi zvinogona kusiyana zvakasiyana zvichienderana nezvavanoda kutenga. Mutengo wekutendeseka, mararamiro akasiyana-siyana, uye mutengo wemagetsi haagoni kuenzaniswa pamwe chete. Pane kudaro, zviito izvi zvinogona kunge zvakanyatsojeka, kana kuti zvinyorwa, zvakanyatsotsanangurwa. Semuenzaniso, mutengi angatengesa mabhizimisi akawanda kune zvipfeko kana pfuma, asi anongotenga zvokudya pazvinhu zvinodhura, zvikafu zvekudya.
Imwe Chete Chimwe Chete Uye Chimwe Chechipiri chekugadzirwa kwemusika kwekugadzirisa kwakakwana, mutengesi akagadzirira kugadzira munhuas kana mapurogiramu evangangodaro vatengi.